01 56 21 21 21

Business & Decision

153 rue de Courcelles

75017 PARIS

Jean-Michel FrancoJean-michel.franco@businessdecision.com

1/12/2010

Mobile BI: New Challenges

for the CFO’s Office?

Introducing Mobile SRM

(Stakeholder Relationship Management)

CFO Plan: Developing Closer Relationships with your Stakeholders

12/5/2010

2

Build trust

with your

metrics

Support

new ideas and

strategies

Communicate

with your market

Manage

your operations

Develop

the corporate

strategy

Allocate the right

resources to execute

strategySource : ADN du DAT - Ernst & Young

Solid financial

criteria

as a

foundation…

Provide ideas

and insights

Drive financial

initiativesFinance

and implement

Define & fuel

overall

strategy

Highlight

progresses

and achievements

to external

stakeholders

CFO

What is Stakeholder Relationship Management (SRM) and why now?

05/12/2010

3

• Aim: To communicate efficiently

and give all stakeholders the

information they need

• Target: Investors, Financial

analysts, Media, Regulators,

business partners and the public

• Key content: facts and figures,

reports and documents concerning

the company, key messages from

the CFO and/or CEO

What is

SRM ?

• An innovative channel, reaching

target populations already

equipped with mobile devices

• Rich content (multimedia,

interactive user experience, etc.)

• An application rather than a site

easy to customize, embedded

security, etc.

Mobile apps, the

right channel to

deliver SRM ?

Business & Decision and Microstrategy’s Joint Solution:

Ready to go Mobile SRM (iPhone and iPad) Application

4

How to rollout the Mobile SRM Offering?

• Development and rollout of the

application for annual or quarterly

results publication (5 predefined

scenarios, 5 interactive analyses)

• iPad or iPhone application

published on Appstore

• Hosting of the application back

end for 3 months on the Business

& Decision Eolas Green Data

Center

12/5/2010

5

SRM Starter Kit

• Quarterly update of the

application content, with respect

to quarterly results publication

• SaaS Hosting

• Up to 10 concurrent connections

to the BI back end

Packaged SRM as a Service

€20 K

available in 6

weeks

(*)

• Personalized application with dedicated models, dash-

boards and content

• Wide scope in terms of information and related analyses

(Sustainability-related reporting, market data, etc.)

• Role-based personalization and security

• Mobile marketing (promotion of applications)

• …

SRM Extension Kit as a Service

€1 K / month

(*)

* :Draft estimation, subject to change

before final release

What are the Benefits of Mobile CRM?

12/5/2010

6

• Advance in the forefront of the mobile revolution

• Position brand on the App Store with well-managed corporate communications

• Highlight a commitment to shareholders, investors, business partners, etc

• Leverages the power of a new communication channel to provide value to their stakeholders

• High-tech

• Engaging and personalised for stakeholders

• Direct contact: one to one, anywhere, anytime, in any form

• Demonstrate the ability to innovate, inside and outside the company, both to a large audience and to a

very targeted one (investors)

• Rollout the company’s mobile strategy in a very favorable context

• Highly visible, internally and externally

• Very limited investments, no CAPEX (no need to buy devices for internal use, SaaS, etc.)

• Leverages and proof tests the most innovative IT technologies (Mobility, SaaS, etc.), at no risk

• Core data need to be public, so no security issues

• Limited technical challenges (and outsourced !)

Enterprise perspective

CFO perspective

CIO perspective

01 56 21 21 21

Business & Decision

153 rue de Courcelles

75017 PARIS

Jean-Michel FrancoJean-michel.franco@businessdecision.com

1/12/2010

Mobile BI: New Challenges

for the CFO’s Office?

Introducing Mobile SRM

(Stakeholder Relationship Management)

Annexes : Main Menu

8

Annexes: Screenshots - Company, International Presence, News

9

Company Locations

Business & Decision is an international

Consulting and Systems Integration (CSI)

company.

As a leader in Business Intelligence (BI),

Customer Relationship Management

(CRM), and a major supplier of services for

e-Business and Enterprise Information

Management (EIM),

Business & Decision contributes to clients'

success by driving maximum business

performance. With a reputation for

functional and technical expertise,

supported by strategic partnerships with all

Annexes: Screenshots - Insights From the CEO, Key Figures, Analyses

10

Message from the Board Key Figures Analyses

Operational

Profit

Staff numbers

Consolidated

Revenue

Revenue by

market

Net Profit

Screenshots: Outlook, Innovations, More…

11

Prospects Innovations More…

Financial

Calendar

Download

Annual Report

Website

www

The Group has now been experiencing

significant growth over the last several

consecutive quarters, reflecting an overall

increase in performance.

An ambitious recruitment plan has been put

in place in order to support the increased

activity levels foreseen in the upcoming

months.

Increasing profit margin and cash flow also

continues to be one of the Group's main

priorities.