Upload
michael-lazerow
View
18.300
Download
3
Embed Size (px)
Citation preview
1
LATEST TRENDS FOR FACEBOOK PAGES
MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA
FOLLOW ME AT @LAZEROW!
2
OR … I HAVE A PAGE, NOW WHAT THE FUCK SHOULD I BE DOING?MICHAEL LAZEROWCEO & FOUNDER, BUDDY MEDIA
FOLLOW ME AT @LAZEROW!
3
AGENDA+ LATEST FACEBOOK DATA+ DOMINATE THE FEED+ INSIGHTS THAT MATTER+ PAGE STRATEGIES+ ADVANCED PAGE STRATEGIES
4
850M ACTIVE USERS AND 50% LOGIN DAILY
Source: Facebook
5
Source: Internet World Stats (http://www.internetworldstats.com)
6
7
9M BUSINESSES HAVE FACEBOOK PAGES
Source: Facebook
8
HOW ARE BRANDS USING PAGES SUCCESSFULLY?
9
THEY DOMINATE THE WALL AND PUBLISH WITH A PURPOSE.
10
INCREASED ENGAGEMENT MEANS INCREASED VISIBILITY
11
MORE VISIBILITY MEANS MORE OPPORTUNITY FOR ENGAGEMENT
12
IT’S THE VIRTUOUS FACEBOOK CYCLE!
13
14
15
WELCOME TO THE FIRST INDUCTIONS INTO THE FACEBOOK POST HALL OF FAME
16
45 CHARACTERS WITH BREAKING NEWS
FANS: 672,527 LIKES: 32,058 COMMENTS: 4,046 ENGAGEMENTS: 36,104 5.37% ENGAGEMENT RATE!
17
73 CHARACTERS WITH SHORT VIDEO CLIP
FANS: 24,609 LIKES: 1,301 COMMENTS: 28 ENGAGEMENTS: 1,3295.40% ENGAGEMENT RATE!
18
SIMPLE CALL TO ACTION
FANS: 17,048 LIKES: 868 COMMENTS: 123ENGAGEMENTS: 991 5.81% ENGAGEMENT RATE!
19
BIG BREAKING NEWS
FANS: 49,460 LIKES: 2,054 COMMENTS: 894 ENGAGEMENTS: 2,948 5.96% ENGAGEMENT RATE!
20
83 CHARACTERS WITH A SHORT QUESTION GENERATED 9X COMMENTS VS LIKES
FANS: 13,801 LIKES: 88 COMMENTS: 793 ENGAGEMENTS: 8816.38% ENGAGEMENT RATE!
21
“LIKE” CALL TO ACTION WITH IMAGE
FANS: 22,701 LIKES: 4,176 COMMENTS: 278 ENGAGEMENTS: 4,454 19.62% ENGAGEMENT RATE!
23
SUCCESS DEPENDS ON UNDERSTANDING THE IMPORTANT METRICS
24
WHAT’S IMPORTANT?
25
JUST LOOK AT WHAT FACEBOOK TELLS YOU IS IMPORTANT!
26
# OF UNIQUE PEOPLE WHO CREATED A “STORY” (PREVIOUS 7 DAYS)
27
LIKED YOUR PAGE
WHAT IS A “STORY”?
28
COMMENTED ON, LIKED, SHARED POST
29
ANSWERED A QUESTION
30
RESPONDED TO AN EVENT
31
MENTIONED YOUR PAGE
32
TAGGED YOU IN A PHOTO
33
CHECKED-IN OR RECOMMENDED YOU
34
# of people who saw content about your Page in their News Feed, Ticker or on your Page
ORGANIC
35
# of people who saw an ad or Sponsored Story that pointed to your Page
PAID
36
The number of unique people who saw content from a story published by a friend
VIRAL
37
38
DOWNLOAD AT WWW.BUDDYMEDIA.COM!
39
THE BEST BRANDS GO BEYOND THE WALL TO EMPOWER FANS TO TELL THEIR STORIES IN THEIR LANGUAGE
40
COUPONS WORK!
41Source: Facebook
42Source: Facebook
+ 100K FANS+ 95% REDEMPTION RATE + 131% GROWTH IN SALES IN 12 WEEKS AFTER PROMOTION
43Source: Facebook
44Source: Facebook
45Source: Facebook
46Source: Facebook
47Source: Facebook
48Source: Facebook
49Source: Facebook
50Source: Facebook
51Source: Facebook
52Source: Facebook
53Source: Facebook
54Source: Facebook
55Source: Facebook
56Source: Facebook
57Source: Facebook
58Source: Facebook
59Source: Facebook
60Source: Facebook
61Source: Facebook
62Source: Facebook
63Source: Facebook
64Source: Facebook
65Source: Facebook
©2011 Buddy Media Inc. Proprietary and Confidential 66
©2011 Buddy Media Inc. Proprietary and Confidential 67
©2011 Buddy Media Inc. Proprietary and Confidential 68
YOUTUBE
©2011 Buddy Media Inc. Proprietary and Confidential 69
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 70
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 71
THE OPEN WEB
72Source: Facebook
73Source: Facebook
74Source: Facebook
75Source: Facebook
©2011 Buddy Media Inc. Proprietary and Confidential 76
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 77
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 78
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 79
THE OPEN WEB
©2011 Buddy Media Inc. Proprietary and Confidential 80
THE OPEN WEB
81
+ 5000 SALONS+ 21M PROJECTED IMPRESSIONS+ 2.2M ENGAGEMENTS+ 1.7M CONNECTIONS ON 6000 SALON PAGES BY YEAR END+ SOME SALONS REPORTING $4000 IN INCREMENTAL BOOKINGS
SO, WHAT’S THE ROI OF ALL OF THIS?
82©2011 Buddy Media Inc. Proprietary and Confidential
THANK YOU!MICHAEL LAZEROWCEO, BUDDY [email protected]@LAZEROW