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SHOPP ING MADE FUN .
WHO WE ARE
Frenzi is a mobile gaming app that makes shopping fun. It creates a new interactive marketing channel that engages users with brands through gaming techniques. Brands can publish highly customisable mini-games that users need to solve to obtain the hidden reward.
MILLENNIALS ACTIVELY SHOPPING IN UK
ALWAYS ON THE GO
LOW CLICK- THRU RATES
MORE SPEND ON ADVERTISING TO MILLENNIALS VS OTHER GENERATION
AGE 15-35 PAIN | THE MILLENNIALS
22M
500%
BUT IT’S HARD TO REACH OUT TO MILLENNIALS!!
70% BANNER BLINDNESS
INTRODUCING FRENZI: SHOPPING MADE FUN NO PAIN. NO GAME.
WE ARE A FUN BRAND DISCOVERY
EXPERIENCE!
Recommend
THE PAINKILLER
GOODBYE NON-INTRUSIVE ADS. WELCOME GAMES. EASE OF
FINDING COOL BRANDS
SIMPLICITY OF SCROLLING AND DISCOVERING BRANDS
AROUND YOU
EVEN IF THESE ARE ADS, THE “PLAY” BUTTON GIVES A MORE
GAMIFIED FEEL, MAKING IT MORE CLICKABLE TO THE USER
CLICK “PLAY” TO INTERACT WITH THE BRAND AND GET THE
HIDDEN REWARD
Interact
THE PAINKILLER
TIME PRESSURE & GAME CONTENT IS KEY. NEW AND
EXISTING USERS ENTICED TO FIND
THE RIGHT ANSWER.
WE GUARANTEE, THAT EACH BRAND WILL HAVE ATLEAST 10
SECONDS TO DIRECTLY COMMUNICATE ITS MESSAGE OR STORY TO THE USER VIA OUR BRAND BESPOKE MINI-
GAMES.
NO OTHER MARKETING CHANNEL DOES THIS.
Discover
THE PAINKILLER
WHEN USERS WIN, THEY WIN ACTUAL $$$ (UNLIKE
OTHER GAME)
Redeem
THE PAINKILLER
FRENZI SEAMLESSLY BLENDS THE ONLINE-TO-
OFFLINE EXPERIENCE. GENERATING ONLINE/IN-
STORE TRAFFIC
USE QR CODE TO REDEEM OFFER IN-STORE
USE CODE TO REDEEM OFFER ONLINE
SELF – SERVICE TOOL FOR BRANDS: - CREATE CONTENT - SET BUDGET - GEOLOCATION - SELECT TARGETING - INCLUDE VOUCHER CODES - SET EXPIRATION DATES
ANY BRAND CAN JOIN. ANYWHERE. BRANDS ARE STILL IN CONTROL
0% 20% 40% 60% 80%
Click-‐Thru Rate
SOCIAL MEDIA
BLOGS
NEWSLETTERS
WEB BANNERS
FRENZI
Not inventing a new way for brands to spend
money but can fit in pre-existing budgets:
Affiliates
CPA CPM
Sponsorships Target Placements
SO MANY WAYS OF
MAKING MONEY!
5x HIGHER CLICK–THRU RATE OUR TOOL IS BETTER THAN YOURS
Retail Industry contribution to UK economy:
5%
- And this is just London. Frenzi will expand in every major city of the world New York, Berlin, Paris, Madrid, Sydney, Hong Kong…
UK Gaming Industry Annual Growth Rate:
22%
Retail £340bn
Gaming £4.2bn
CREATES A BIG OPPORTUNITY FRENZI
MIKE CHARALAMBOUS CEO&FOUNDER Shopaholic & Mobile Games Addict
Previous: 1 Startup Exit
CTO ELENA STROUTHOS Full-Stack Developer Previous: Google
CDO KYRIACOS KYPRIANOU Social Media Guru Previous: Google University
ANTONIS PANAYI UX GAME DESIGNER Hard-Core Gamer & UX Designer
Previous: Microsoft
PRODUCT ADVISOR SHADI MAHASSEL Previous: Product Manager at Skype, Advisor to many Global Startups
YIANNIS SOFIANOS FINANCIAL ADVISOR Previous: Director at Deloitte,
Advisor at LVMH Group
WE HAVE THE RIGHT TEAM THE FRENZIES
HEAD OF DEVELOPMENT VUK LEVKOVIC He can Sell You This Pen Previous: Le BonBon Magazine
NOOR BIN LADIN FOUNDING PARTNER Passionate about Design and Disruption
Previous: Wistla
7% 5,126
2:05
£4,723
DOWNLOADS
BRANDS ON BOARD
USERS CLICK-THRU RATE
CONVERSION RATE (73 UNIQUE USERS)
SESSIONS PER MONTH AVG TIME SPENT ON APP
SALES GENERATED THRU APP
WHAT WE HAVE ACHIEVED IN JUST 4 MONTHS
1.5K 227 68% 7%
OUTDOOR USER ACQUISITION
PARTNERSHIPS PRODUCT VISION
Premier League Match (50,000+ User Reach)
Westfield Mall
(20,000+ User Reach)
WERFSTVL Concert (100,000+ User Reach)
Carnaby Street
(200,000+ User Reach)
& THE FUTURE MARKET ADOPTION
ANGEL FUNDING ROUND • Completed Angel Round of £150,000 at £1M Post-Money • Undergoing Pre-Seed Round for £350,000
USES OF FUNDS
• 30% Product development • 40% Marketing • 30% Set up, admin + operations
NEXT STEPS
• Further product development (User Acquisition, Retention Techniques) • Identify core market • Improve ways brands interact with users • Improve conversion rates
GROWTH PLAN FRENZI
THANK YOU Can we make this product a habit for 10M users?
APPENDIX
OUR TARGETS FRENZI
Ci6es LDN LDN + NYC(MID-‐2017) LDN + NYC + CITY X Year 2016 2017 2018 2019 Total users on app 30000 228000 684000 1710000 % of Redeem Click-‐Through-‐Rate 3% 6% 12% 20% Users who click Redeem annually 900 13680 82080 342000 Avg CPA on sales 8% 8% 8% 8%
Average Sale (£) per user 20 20 20 20 Revenue per CPA £1,440.00 £21,888.00 £131,328.00 £547,200.00
% users paying for in-‐app Purchases 0% 3% 6% 8% In-‐app Purchases users 0 6840 41040 136800 Avg In-‐App Purchase fee £1.00 £1.00 £1.00 £1.00 Revenue from in-‐app Purchases £-‐ £6,840.00 £41,040.00 £136,800.00
% of users purchasing directly from Frenzi 0% 3% 6% 8% Users purchasing directly from Frenzi 0 6840 41040 136800 Avg selling price fee on Frenzi £2.50 £2.50 £2.50 £2.50 Revenue from M-‐Commerce £-‐ £17,100.00 £102,600.00 £342,000.00
Annual Industry adver6sing budget £3,000,000,000.00 £4,800,000,000.00 £7,680,000,000.00 £12,288,000,000.00
% of companies paying for adverising services on Frenzi 0% 1% 2% 3%
% of their marke6ng budget spend on Frenzi 0% 0.50% 1% 1.50% Revenue from adverCsing £-‐ £240,000.00 £1,536,000.00 £5,529,600.00
Number of Websites 5 20 80 320 Number of Impressions per year 30000 1040000 12480000 83200000 CPM per 1000 Impressions £3.50 £7.00 £7.00 £7.00 Revenue from Game CustomisaCon £105.00 £7,280.00 £87,360.00 £582,400.00
TOTAL REVENUE £1,545.00 £293,108.00 £1,898,328.00 £7,138,000.00
RUNWAY £ FUNDING: 150,000
2016 PRODUCT DEVELOPMENT Q1 Q2 Q3 Q4 £ UI/UX DESIGN 10000 GEOLOCATION 5000 VIRAL LOOPS 5000 CONVERSION TOOLS 15000 BACK-END OPTIMISATION 10000 GAME DESIGNS 20000 GAME DEVELOPMENT 30000
ADMIN & OPERATIONS £ SOFTWARE DEV 20000 BRANDING 5000 BUSINESS DEVELOPMENT 15000 ADMIN 15000
TOTAL FOR 12 MONTHS 150000
Active Non Active
OUR RUNWAY FRENZI
MINI-GAMES FRENZI
Guess The Image
Mini Quiz
Drag The Right
Ingredients Falling Items
Spot The Difference
TWO NEW GAMES ARE BEING DEVELOPED WHILE YOU’RE READING THIS ...