Inc 500 Mindset and ActionsTony Shap

Business Development Consultant to America's Fastest-Growing Companies

When a company makes the Inc 500 list it means it'sexperienceda lotofgrowth inarelativelyshortperiodoftime. Getting onto the list takes a lot of hard work, andmaking the top 500 is no small task. However, a lot ofcompaniesfindthemselvesstymiedoncethey'vereachedthatgoal.Theproblemisn'tthatthecompanyhaslost itsmomentum;it'sthatitneedstochangethemindset.

Acompanygrowsbecauseitmakestherightdecisionstobulk up its audience and increase its customer base.However, the decisions that allow a smaller company togrow quickly don't have the same results on a biggercompany. If a company has grown very rapidly it mighttakesometimetorealizethenewscopethatprovides.Thesheer financialmuscle amajor company hasmeans thathorizonsoncethoughtunachievablearenowwithinreach.Butifabigcompanykeepsactinglikeasmallone,thenallitwillseeissmallgrowth.

It isn't easy adjusting a mindset. A growth spurt mightrequire that a business re-evaluates its priorities, itsmethods for reaching an audience and client base, andeven the kinds of services it provides. If a company hasstopped growing, then it can't keep pushing the samebuttons and expecting different results. Change is hardthough,anditcantakeseveraltriesbeforeabusinessgetstowhereitwantstobe.

Ontheotherhandthough,ifabusinesswantstoreachthenext number of figures, it has to do what works. Thatmightmeanconsolidating itseffortsand reachinghigher,oritmightmeanreachingouttobuildbiggercontacts.Themindset,and thedrive,are thefirststeps to reaching forthosebiggergoals,however,andeverythingelsedependsonthatvision.

Call our offices for a consultationTony Shap Consulting (805) 870-

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