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Ownership Is The Ultimate Loyalty Program

iConsumer - Get Your Share

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Page 1: iConsumer - Get Your Share

Ownership Is The Ultimate Loyalty Program

Page 2: iConsumer - Get Your Share

The Opportunity

Build iConsumer by turning shareholders into customers.

2

Make 1,000,000 ordinary people shareholders in a public company.

Democratize the Wall Street experience.

MISSION

For free.

®

Page 3: iConsumer - Get Your Share

Convert prospectsinto customers by providing them with money saving opportunities (cash back & coupons).

3

Give away 100 shares to 1,000,000 people to build prospective customer list.

Customers earn more shares as they shop more and refer friends.

HOW WE GET THERE

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Page 4: iConsumer - Get Your Share

4

BUSINESS MODEL

1 iConsumer members shop at 1,700+ participating retailers Retailer handles all aspects of transaction (billing, shipping)

Retailers pay iConsumer a commission (~1-20% of transaction)Additional revenues from advertising & data mining

iConsumer shares commission with member (cash back)~ 80/20 split (i.e. 20% gross margin)

2

3 4

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Members earn equity in iConsumer as additional reward for shopping Consumers also earn equity for referring other customers

Page 5: iConsumer - Get Your Share

In Billions of Dollars

$140 $2 $4 $6

PROVEN OPPORTUNITY

$8 $10 $12

In Millions of Members at Liquidity Event

900 10 20 30 40 50 60

Digital coupon/cash back industry is a proven, large market.Multiple billion dollar liquidity events in last five years.

70 80

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Page 6: iConsumer - Get Your Share

2008 recession impact: scared to invest &dislike Wall Street

Feel disenfranchised:burdened by debt &pinched for money

GROWTH OPPORTUNITYCustomer acquisition is the biggest challenge. By engaging millennials (and others) on an emotional and aspirational level, we expand the market and differentiate ourselves.

Digital natives: new waysto approach and retain

Fundamentally different: seeking both personal gain& societal benefit

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Page 7: iConsumer - Get Your Share

7

STRUCTURAL OPPORTUNITY

Every shopper becomes an owner.

Regulations have changed, “beingpublic” less costly under Reg. A+.

Giving shares away creates a unique, non-cash currency to acquire members.

Leverage existing iGive infrastructure,staff, & 1,700+ retailers (but not iGive members).

Leverage iConsumer members to recruit additional members with equity rewards. Jet.com example.

iConsumer public as of 9/29/16.

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Page 8: iConsumer - Get Your Share

OPERATING ASSUMPTIONS

~ $ 384 eBates sold for ~$384

per member, other liquidity events valued members ~$200

~ $ 50-100 annual revenue

per member

~ 80% avg. cash

back rebate

~ $ 10-15 per annum cost to support early

members, costs reduce as we scale

~ $ 5-20 operating profit per

member per year

< $ 50 cash to acquire member

currently $24

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Page 9: iConsumer - Get Your Share

PHASED GROWTH

Phase I Create successful operating company

Phase II Test by switching customersfrom incumbent competitors

JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY

• Beta Began – Jan. 2016 o Added Gatekeepers o Tested Viral o Promotional – increased cash backo First qtr. member acquisition testing

• Alpha Began June 2015 • Message Testing – 2nd half, 2015 • Launch apps / site / browser add-ons• On boarded 1,700+ retailers• Acquired ~500 customers for testing

2015 2016

Complete®

Page 10: iConsumer - Get Your Share

PHASED GROWTH / USE OF FUNDS

JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY

Launch $500,000 Raise to:• Capture Holiday 2016 Opportunities• Rebrand for #GetYourShare• Get Listed OTC QB

o Provide shopper / shareholders with publicly visible value for their equity

• Prep & start campaign for $1,500,000 raise

Beta Phase Milestones Achieved• Public - SEC Qualified – 9/29/16• Added 12,000 Customers• Revenue ~$370,000• Member Cost Acquisition Metrics

confirmed - $24 per shopper

2016 2017

Phase III Get Truly Public – Launch $500,000 Raise

®

Complete

Page 11: iConsumer - Get Your Share

PHASED GROWTH

JUN JUL AUG SEP OCT NOV DEC JANFEB MAR APR MAY

Investor Focused Campaign• Begins during tail end of $1,500,000

campaign (est. September 2017)• Qualify for OTC QX (2 market makers, other

requirements)• Goal: Institutional investor interest

Member Acquisition Campaign• Begins ~ 90 days after close of $500,000

raise (est. April 2017)• CrowdfundX campaign • $.09 / share, preferred (Goal: double prior

round valuation), $100 min.• Leverage 12,000 members to recruit

2016 2017

Phase IVContinue focus on public marketProduct portfolio expansion

Phase V$1,500,000 Raise

Introduce new products

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Page 12: iConsumer - Get Your Share

TRACTION

Revenue ($)0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

New Members Total Members Transactions0

100020003000400050006000700080009000

10000

2015 Year Total Jan 2016 Feb 2016 Mar. 2016

In Q1 2016, we tested various member acquisition strategies to achieve scalable, affordable growth.

®

Microsoft Office User
Need to add April
Microsoft Office User
We may want to represent as first quarter growth and do projections for the second quarter
Page 13: iConsumer - Get Your Share

Users/Members 12,000 50,000 250,000 1,000,000

Est. Date Achieved NOV 2016 JUN 2017 JAN 2018 DEC 2019

Annualized Rev.

Gross Margin

Fixed Operating Costs

Annualized Net Profit

Variable Op. Cost

$2,000,000

0

$ 400,000

(260,000)

$ 25,000

(125,000)

$ 75,000

$ 500,000

$ 600,000

$3,500,000 $12,500,000

$ 2,500,000

$ 750,000

$ 950,000

$ 500,000 $ 2,000,000

$ 5,500,000

$ 1,500,000

$ 10,000,000

$50,000,000

PRO FORMA OPERATING FORECAST By Membership Level

Marketing – Non. Acq. 0 $ 150,000 $ 300,000 $ 1,000,000

Tot. User Acq. - Cash $ 250,000 $ 1,000,000 $ 12,500,000 $ 50,000,000

Variable Head Count

Support 0.1 1 5 20

Retailer Relations 0 0 1 4

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Page 14: iConsumer - Get Your Share

OWNERSHIPCASH BACK SAVINGS EXIT

$960M Sale to Rakuten

$1.7 Billion IPO

$1.5 Billion IPO

$13 Billion IPO

COMPETITION

®

COMPANY

Public as of Sep 2016

Page 15: iConsumer - Get Your Share

Going Public – Reg. A+: SEC QUALIFICATION

INVESTORS HAVE FREELY TRADEABLE STOCK

~ 3rd Qtr 2016

OTC QB listing expected

Create robust market

EXIT / MARKET VALUE STRATEGY

Complete~ 1st Qtr 2017

®

Investors receive registered stock, so they may sell whenever they find a suitable buyer. Increasing stock market value is the goal.

Page 16: iConsumer - Get Your Share

AS SEEN IN

®

Page 17: iConsumer - Get Your Share

Robert GrosshandlerCEO & Co-founder

Founder, iGive.com – 1997350,000 Members currently

Founder, eComXpo sold – 2008

Founder, Intercastsold – 1995

Co-founder, The SOFTA Groupfounded 1981, 160 employees, sold 1993

EXECUTIVE TEAM

Sanford SchleicherCTO & Co-founder

CTO – iGive.com – 2008

j2 Global CommunicationsDirector

Co-founder and Chief Architect,Onebox sold – 2000

BS, Computer SciencesUniversity of Illinois

Melinda MooreCMO

CMO, Crowdfunder – 2015

®

Co-founder, LovingEco sold – 2012

Co-founder, Tuesdaynights2012 – 2016

Top 50 Digital Women in 2015Digital LA

Author, How to Raise Money: TheUltimate Guide to Crowdfunding

BA, PsychologyUCLA

Microsoft Office User
Need to add Melinda Moore
Page 18: iConsumer - Get Your Share

ADVISORY BOARD

David CarlickVenture / Co-founder DoubleClick, Former CEO Public Company

Michael BrennanReal Estate / Private Equity, Former CEO Fortune 500 REIT

®

Microsoft Office User
we need to delete the pending or add them
Page 19: iConsumer - Get Your Share

Robert [email protected] OFFERING STATEMENT REGARDING THIS OFFERING HAS BEEN FILED WITH THE SEC. THE SEC HAS QUALIFIED THAT OFFERING STATEMENT, WHICH ONLY MEANS THAT THE COMPANY MAY MAKE SALES OF THE SECURITIES DESCRIBED BY THE OFFERING STATEMENT. IT DOES NOT MEAN THAT THE SEC HAS APPROVED, PASSED UPON THE MERITS OR PASSED UPON THE ACCURACY OR COMPLETENESS OF THE INFORMATION IN THE OFFERING STATEMENT. YOU MAY OBTAIN A COPY OF THE OFFERING CIRCULAR THAT IS PART OF THAT OFFERING STATEMENT AThttps://www.iConsumer.com/offeringcircularYOU SHOULD READ THE OFFERING CIRCULAR BEFORE MAKING ANY INVESTMENT.

CONTACT

“We’re here to make a dentin the Universe.”

Steve Jobs