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Presented by Hari priya.r 952812631010

Factors influencing consumer behavior process

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Page 1: Factors influencing consumer behavior process

Presented by

Hari priya.r

952812631010

Page 2: Factors influencing consumer behavior process

Consumer buying behavior:

According to Schiffman and

kanuck, ”consumer behavior is the

behavior that consume display, in

searching for purchasing, evaluating,

and disposing of products or services”.

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