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We help employers
manage the risk and
capitalize on the
opportunities of social
media in the workplace.
MANAGE RISK. SCALE ENGAGEMENT.
• Eric Schwartzman is a best-selling author and the world's most experienced, accomplished social media trainer
• Over the last 10 years, he’s flown all over the world earning hundreds of thousands of dollars annually to train Fortune 500s, US and foreign government agencies and the US military
HELLO
• 91% of adults access social media daily
• 85% of companies believe giving employees social media access at work is advantageous
• Only 30% offer training on appropriate social media usage
This training gap represents a huge market opportunity
THE OPPORTUNITY
THE PROBLEM
http://youtu.be/R9Bnu-doedM
Click the Link Below
• 28 NLRB cases citing wrongful terminations at Costco, EchoStar and others based on unlawful social media policies
• 48% of companies training every 2 years spend hundreds of millions of dollars on sexual harassment training for risk mitigation
• Social media compliance training is the next sexual harassment training, with benefit of productivity gains
REGULATORYENVIRONMENT
• Rich, nuanced and specialized collection of platform specific, role based, sector based, compliance oriented social media training courseware
• Deep catalog of supplemental interviews with thought leaders and innovators
• Empowers the broader organization while competitors are focused on social media training as a marketing function
• Self-paced, e-learning courseware can be taken anywhere on any device.
THE SOLUTION
https://www.udemy.com/social-media-for-business/
Click for a Demo
EMPLOYEESAVG. COURSE
PRICEMARKET OPP
ENTERPRISE 28,350,000 $4 $113,400,000
LARGE 12,600,000 $7 $88,200,000
MEDIUM 7,710,000 $50 $385,500,000
SMALL 6,105,000 $99 $604,395,000
TOTAL 54,765,000$1,191,495,00
0
• 55 million potential users = $1.2 Billion Opportunity in the US alone
• $107 Billion eLearning industry by 2015 (Ambient Research)
• US Corporate self-paced eLearning currently US $8.14B
• Learning and Development Budgets up 9.5% in 2011 (Bersin)-$67 Billion @ $800/employee
• Global Self Paced eLearning $35.6B (2011)7.6% CAGR to $51.5B (2016)
Global Self Paced eLearning Growth
7.6% CAGR to $51.5 Billion
by 2016!
THE MARKET
$12MMDecember 2012
$100MMANNUAL SALES
$103MMJanuary 2013
$300MMANNUAL SALES
$17MMANNUAL SALES
$27.5MMDecember 2012
COMPETITION
TRANSACTIONS
$21K @ $10/user
$10K @ $50/user
$25K (pending)
Recent Customers
Projected Pricing
Year 1
Year 2
Year 3
Year 4
Year 5-$10,000,000
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
$70,000,000
5 Year Growth Projections
Sales Cash Flow
BUSINESS MODEL
PASTCLIENTS
Partial Listing
Internationally successful media property, launched in 2005 with a library of 319 episodes
Nearly 800,000 Annual Downloads
Past Guests Include:
Walt Mossberg
David Pogue
Ken Auletta 25K opt-in email list Spawned a Bestseller
MARKETING:LEAD GENERATION
2008 KeynoteDavid Carr
New York Times
2009 KeynoteBrian SolisAltimeter
2010 KeynoteGabriel Stricker
2011 KeynoteEric Schwartzman
Author
2012 KeynoteMatthais Lufkens
World Economic Forum
• PRSA Digital Impact Conference in NYC on June 27-28, 2013
•Attracts 500 communications executives from the world’s leading organizations
• Since 2008, conference founding chair Eric Schwartzman has been guiding the conference the agenda to promote the use of social media at work
2013 Speakers Scheduled to Appear
MARKETING: THOUGHT LEADERSHIP
SEO has best lead-to-customer close % of all channels
• Top Ranked website for leading search terms
•No need to pay for adwords
MARKETING: SEO
Enterprise-wide
eLearning
Marketing Focused
eLearning
is the only company focused on enterprise-wide social media engagement and compliance with lawful company policy
Literacy Training
Legal Compliance
COMPETITIVEPOSITIONING
•17-years of relationships guarantees access to the world’s leading authorities for the creation of the highest quality expert-led courseware
•Deep supplemental content offers incomparable value
Defining the Need Leads to Sales Wins
World’s Best Supplemental Resources
• 66% of all purchase decisions are awarded to the company that defines the need (Forrester)
• Best selling author and definitive thought leader
• 8-years as #1 Trainer and social media policy expert
Focus Positions as Acquisition Target
• Largest market opportunity from enabling social media literacy enterprise wide
• Competitors focused on either marketing or excessive risk management
• Large players will need to build their library to compete
COMPETITIVE ADVANTAGES
ERIC SCHWARTZMAN
Best-Selling Author and founder of iPressroom
Definitive social media training expert for business and government
15-year veteran respected by every important player in the industry
BOB COONEY
Took first startup to #251 on Inc. 500
Successful NASDAQ IPO
Over $100 million in capital raised
20-year veteran of multiple start-ups
RICK GRAVES
15-year, top-performing eLearning sales exec
Grew Books 24/7 from$5-60MM in 3 years
Took Knowledge Advisors from $2-20MM
Go-fast sales 2.0 practitioner
TEAM
$500K SEED ROUND on $1.75M POST MONEY VALUATION* *Fully Diluted including Unissued Option Pool
• Breakeven Forecast in 14-months
• Capitalize Sales and Marketing
• Accelerate Courseware Production
FOUNDER CONTRIBUTIONS•Fully developed courseware
•Profitable Consultancy
•New media brand and library, 80 hours of high quality produced courseware
•Top ranked web properties:EricSchwartzman.comOnTheRecordOnline.com
•25,000 name opt-in mailing list
•Hundreds of satisfied customers
•15 years of subject matter expertise
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 $-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
Capital Required
Months
THE MONEY
