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Inauguration of the
BASF Asia Pacific
Innovation Campus
1
BASF Press Conference
November 6, 2012
Pudong, Shanghai
Driving Innovation in Asia Pacific
Dr. Martin Brudermueller
Member of the Board of Executive Directors, BASF SE,
responsible for Asia Pacific
We create chemistry for a sustainable
future
3 10/25/2012
Nine billion people in 2050 but only one earth
Resources, Environment &
Climate
Food & Nutrition Quality of life
Chemistry as enabler
Megatrends create demand for chemicals
in Asia Pacific
Asia Pacific is the fastest growing chemical market, outpacing GDP
CAGR
World: 4.0%
Asia: 6.2%
41%
16%
22%
21%
Source: BASF
Real chemical production ex. pharma in USD trillion
16%
17%
17%
50% 2.1
3.1
2010
2020
Asia Pacific Europe Rest of World North America
GDP growth 2010-2020
• Global : ~3%
• Asia: ~4.8%
BASF will participate actively in Asia
Pacific chemical market growth
BASF aims to grow two percentage points above chemical market
5
13 29
0
20
40
60
80
100
120
140
2010 2020 (target)
BA
SF
sale
s in b
illio
n €
Total
To customers in AsiaPacific64
115
Asia Pacific – a global R&D hub by 2020
Source:
Booz & Company
€1bn Projected R&D spend of top 184 spending companies in 2020 Domestic spending 2020, CAGR 2007-2020
€3bn
€15bn
€25bn
~ €200bn
~ 6% CAGR
Brazil
United
States
Mexico
Canada
Spain Italy
Poland
Egypt
Finland
U.K.
France
Israel
Hungry Serbia
Czech
Belgium
Netherlands
Denmark
Sweden
Malaysia
Singapore
Japan
India
Philippines
Russia
China
Thailand
Vietnam
Taiwan
Australia
~ €190bn
~ 6% CAGR
~ €240bn
~ 9% CAGR
Ireland Germany
Switzerland Austria
6
BASF Asia Pacific innovation network is a
strong foundation for growth
Regional and local R&D:
Mumbai
Development & technical
(especially for customer
support)
Locations: Mangalore,
Tokyo, Taipei, Guilin,
Guangzhou, etc.
Global scope
High end research
Focus on new
technologies
Locations:
Singapore, Osaka, Perth,
Mumbai
Part of BASF’s global
R&D network
Regional scope
Many businesses
represented
Co-located with
production
Location: Shanghai
BASF Innovation Campus Asia Pacific
Regional R&D, Technical Centers
Broad R&D scope throughout the Asia Pacific region
R&D Centers
7
Growth requires innovation from Asia, for
Asia
World’s softest TPU
100% Asian innovation:
idea from BASF Japan,
developed in China
Combination of products
from two BASF
competencies
Lightweight solution
developed in India
Light stabilizer for
greenhouse films
prevents UV degradation
Tailored for the Asian
market
Resources and climate Food and nutrition Quality of life
Ellastolan® Soft Tinuvin® XT 100 Thermocrete™
8
BASF Innovation Campus Asia Pacific
9
Part of BASF’s global R&D network
Platform for the entire Asia
Located at Greater China headquarters site
Investment: ~ €55 million
Around 450 R&D professionals
Research on advanced materials and polymers
Close cooperation with materials scientists, technical experts, business colleagues and customers
Inauguration of the
BASF Asia Pacific
Innovation Campus
11
BASF Press Conference
November 6, 2012
Pudong, Shanghai
Research Verbund
around the globe
Dr. Andreas Kreimeyer
Member of the Board of Executive Directors, BASF SE
Research Executive Director
12
1993 Opus
Fungicide
Important Innovations in Chemistry
From Indigo to Plant Biotechnology
13
1930 Polystyrene
1897 Indigo
1913 Ammonia
1937 Poly-
ethylene
1951 Styropor
1963 Vitamin A
1990 Vitamin B2
2008 Drought- tolerant
Corn
1900 1950 2000
1903 Indan- threne Blue
1923 Methanol and Urea
1870 Alizarin
1931 PVC
1982 Citronellal
1974 Basagran Fungicide
Synthetic
Dyes Fertilizers
Plastics/
Foams
Health Care & Nutrition ?
Fungicides
1935 Magnetic
Tape
Targeted €7 billion of EBITDA
from innovations in 2020
Sales and EBITDA from innovations
(billion €)
Sales from innovations launched within last 5 years
Sales from innovations launched within last 10 years
EBITDA from innovations launched within last 5 years
EBITDA from innovations launched within last 10 years
2015 2020
14
Targeted spending of ~ 3% of sales (excluding Oil & Gas)
p.a. on R&D
~10
~30
~2.5
~7
Innovation at BASF
R&D at a Glance
Thanks to our close cooperation with numerous partners from science and business
worldwide, we have created an international and interdisciplinary Know-how Verbund.
Science Relations and Innovation Management
BASF Future Business
BASF Research Verbund
Biological & Effect Systems Research
Process Research & Chem. Engineering
Advanced Materials
& Systems Research
Plant Science
Universities
Partners in industry
Research institutions
High-tech joint ventures
Plastics
Functional Solutions
Performance Products
Chemicals
Agricultural Solutions
Oil & Gas
Corporate Research
3
5
4
2
6
7
1
9%
12%
21%
8%
26%
1%
23%
approx.
€1.61 bn
1
2
3
4
5
6
7
Global Know-how Verbund
Inside BASF and with Partners
BASF Standort
SEOUL
SINGAPORE
SHANGHAI
MUMBAI
HEIDELBERG
STRASBOURG
CAMBRIDGE
GUARATINGUETÁ
WYANDOTTE
ISELIN
RTP
DÜSSELDORF
BASEL
R&D Cooperations
BASF R&D Sites
KARLSRUHE LUDWIGSHAFEN
Blue-print for future global cooperations
Global Models of R&D The BASF Initiative at Harvard University
Goal:
Facilitate BASF’s access to an excellent know-how
and scientific network in North America
How we mastered the challenge
Define common interests
Show commitment on both sides
Build trust and cultural acceptance
between partners
Outcome:
High visibility at Harvard,
several projects transferred to BASF
The “We create Chemistry” Strategy Bringing Innovation to a Global Level
Progress:
Global Project management for R&D since 2004 (PhaseGate)
BASF is established in all regions with R&D, marketing & sales, application labs, production sites, cooperations etc.
Examples:
– white biotechnology and microbiology research center in Tarrytown, N.Y (Feb. 2012)
– new Innovation Campus Asia Pacific in Shanghai
By 2020, BASF wants to conduct 50 percent of its R&D outside of Europe to gain local access to customers, talent and innovation centers.
Today, the majority of R&D and its cooperations with companies, universities and institutes is still concentrated in Europe
Goal: increase presence in the American and Asian markets
Inauguration of the
BASF Asia Pacific
Innovation Campus
21
BASF Press Conference
November 6, 2012
Pudong, Shanghai
Development of BASF in Greater
China
Johnny Kwan
Chairman of the Greater China Country Board
BASF Greater China
From dye sales to an integrated Verbund set-up
– BASF is committed to Greater China
23
28 wholly owned subsidiaries
17 joint ventures
40 production sites
51 sales offices
Approximately 7,770 employees
Sales* in 2011: More than €6.5 billion
4 R&D sites
*By location of customer; Data as of December 2011 #Some sites are not shown due to scale
Broad range of BASF expertise contributes to
China's development
Construction Automotive
Paint &
Coating
Packaging Pharma
Mining Food &
Agriculture
Electronic &
Electric
Wind Textile
Page 24
25
Pudong integrated site –
We add value as one company
People Verbund
Customer Verbund
Technology Verbund
Production
Verbund
26
Evolution of Pudong site -
From production to integrated site and
Headquarters of Greater China
All business and functional units under
one roof
Integrated approach to make customers
more successful
Contribute to chemical industry
transformation in China
Deepen collaborations with research
institutes, universities and R&D
organizations
Committed to sustainable development
in China
BASF research cooperation in China
Research cooperation projects with more than 90 different research
groups in China
Areas of research
– advanced material science - nanotechnology
– organic synthesis - industrial catalysts
– industrial biotechnology - plant science
– chemical engineering and technology
27