B Plan Exotica Juice

Exotica

Squeeze the best out of life!

TM

Flow of the PresentationAbout the CompanyObjective and VisionAbout the FoundersMarket ResearchBusiness ModelFinancesOperationsHuman Resources

ExoticaTM


Strategy – PEST and SWOTRisk AssociatedTime line and Future Growth

ExoticaTM


Doctor: Have fresh juice in the morning, your haemoglobin level is low. Please do not have packed/tinned Juices as sugar level in those products is very high.

Me: Is there no one to serve me Fresh Juice at my meal table.

What to do now……..?…...........................................

Eureka………………………………Exotica…!!!!

Lets open up Exotica…………

But Whats that ???

rigin of the Ide

About the C mpany EXOTICA is going to be one of the first companies in

India to offer 100% natural freshly squeezed juices. The business plan is to launch a chain of juice bars in the country like never done anywhere else in India.

The Differentiating Factor is that we want to be in the business of home delivery of Fresh Juices so as to provide a alternative to people who do not want to consume Tinned Juices which has excessive Sugar and additives.

ExoticaTM


B ECT VETo be the most sought after single stop for all the healthy natural Juice .

VISI NTo be biggest & most valued healthy natural food chain in India

Missi nInvolve our stakeholders in our best growth path for Healthy-Societal development along with business proposition.

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ExoticaTM


About the Fo nders Mohit Malik

Founder, Head - CEQualification - MBA

Vaibhav MisraFounder, CEOQualification - MBA

Samruddhi DadheFounder, Head HRQualification - MBA

Unmesh ChitnisFounder, Head - OperationsQualification - MBA

Disha SethFounder, Head - FinanceQualification - MBA

Lets Squeeze them out

Products/ Services of the CompanyExotica stems from a simple fact that more than 95% of the Juice consumed at home is a packed Juice which is not fresh. Exotica want to make the natural juices available at the Meal table whenever it is required. Exotica would deliver its products to the homes where they can be consumed fresh without worrying about the additives added to the juice as preservatives. We would also break free from the traditional juices and deliver the variety that is not available in packed/tinned juices.

ExoticaTM


ExoticaTM

Squeeze the best out of life!Roadside thelas/carts

Average sales per day Tier – III 230 esTier – II 350 esTier – I 420 es (Pune Lies Here)

Avg price per glass of juice Rs 20 - Rs 40 (depending on size & mix)

Traditional juice-parlors

Average revenue per day Tier – III Rs 15,000 - Rs 20,000Tier – II Rs 20,000 - Rs 25,000Tier – I Rs 30,000 + (Pune Lies Here)

Market Research

ExoticaTM

Squeeze the best out of life!Business Model

Segmentation:

Middle/Upper Middle Class Families – Standard/Exotic

Health Conscious Individuals - Power

Patients (Diabetes, Obesity, High BP etc) Health Club/ GYM Members

Working Couples, High Income Youth - Standard/Exotic

ExoticaTM

Squeeze the best out of life!Business Model

Positioning:Pitted against Tinned Juices / Unhygienic vendorsHome Delivery at the Breakfast time/ Evening Parties.Special Juices for Diabetic/ High BP/ Low BP Customers3 Broad Ranges : Standard, Power, ExoticSubscription Based Model (e.g. Milk) + Available at Shops

ExoticaTM


Finances

Required Startup FundsSalary and WagesFixed Operating ExpensesProjected Sales ForecastIncome Statement up to 3 yearsCash Flow StatementBalance Sheet up to 3 years

Exotica Financials

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OperationsUnit Operation Result

Procurement On the Regularly basis

Mass transfer Fruit delivered, dry cleaned

Extraction Washed

Separation Sized, graded

Separation Peeled, cored and de-seed

Size reduction Crushed

Pressure application Juice extracted

Juice Presentation/ Packaging Delivery to the Customer

As stated in the “Principles and practices of small- and medium-scale fruit juice processing” by the “Food and Agriculture Organization of the United Nations”

Juice Processing

Procurement

Delivery

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Human Resource

5 Partners3 Chef3 Permanent Delivery Boys3 Temporary Delivery Boys

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Squeeze the best out of life!Strength Weakness

Unique Idea Govt. RegulationLow Entry barrier Perishable CommodityHigh Demand-Rising Health

Consciousness Non-perinial consumption patternProfessional Tie-Ups for Selling Points Endorsement dependentGovt. Intiatives Organized & professionally run

Business Strong Backward & forward value

chain Threats Opportunity

Un-organized Juice vendor High Demand-Rising Health ConsciousnessRising Cost of Raw Fruits More avenues for tie-upsFall in Demand due to heck tick time

schedule Rising Youth demandSeasonal Variations High Density of Customers at single place

Strengthening storage Capability/SCM

More availability of fruits from diff.

Location

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Menu Card

The Body Cleanser - E The Cholesterol Buster - P Super Breath - E

The main benefits of this juice include revitalization of the body, good for cold and glowing skin. Beauticians usually prescribe this juice because of its extremely good effects on the skin.

A juice made from Apple cucumber and celery is known to fight cancer and reduce cholesterol. It also improves any sort of stomach upset and headache. This juice is a must have once you have crossed your 30’s. If you have this juice every other day, then you will not have to worry about your cholesterol level any more.

This juice is specifically for people who want to improve their skin complexion. The ingredients are Apple, Carrot and Tomato. For better effect use Green apples. This juice also had an added advantage of eliminating bad breath. This is due to the Apple, Tomato combination.

ExoticaTM


Menu Card

Super Cooler - E Super Skin - E The Wild Thing - E

A combination of Bitter gourd milk and Apple is used when one generates lots of internal body heat. This juice will instantly cool down your internal body heat and make you more comfortable. It also fights bad breath just like our previous recipe.

It is a very well know fact that orange and cucumber are the most vital things to have if one is concerned about the skin. A combination of these two combined with ginger will act as a supper supplement for your skin. Its combined effect will improve the skin texture and moisture content in the skin. It is also a body heat reducing drink.

Now, this one is one of my favorites. Apple, Pineapple and Watermelon blends together to form a wonderful mouth watering juice which is excellent for you kidney and bladder. It also helps dispelling excess salts from your body. Some people use a tint of salt with this juice but I like to drink it as it is without the salt flavor.

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PEST Analysis


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Risks Associated with the Plan


Investor Relations

B Plan Exotica Juice