Earnings Release

4Q 2014

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Member`s experience

Value for partner

Business Sustainability

Offer intuitive experience , segmented and personalized, facilitating the relationship and interaction with our brand.

Encourage the use of the network, with greater assertiveness, boosting the accrual and redemption of points.

Provide intelligence for our business partners and greater exposure of its brands, products and services .

Smart

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New Partnerships

“Multiplus Challenge”

An increase of 76,000 new members in the quarter through the new MGM platform (member get member)

The YKP offers packages to enjoy golf courses in Brazil

• Bring active members to Network

• Make the Member understands what is the Network and interact

Goals

YKP

Adding partners that bring value to the network, according to the profile of Multiplus members.

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Increase of 40% on points redeemed in the week *

.nov/13 .nov/14

*(vs. same period of 2013)

Targeted and segmented offers

12% growth in points purchase (vs. 3T14)

• Dafiti • Netshoes • PontoFrio • PBKIDS • Tripadvisor

40%

Partners participating the

Pre-Black Week (accrual):

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More than 121 million impacts through own

and sponsored medias

More than 1 million accesses to our landing page (more than 300 000 on launch day of “Peugeot Unforgettable Redemptions”)

Increased awareness of the program

Partner exposure, with our brand

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Strong relationships with banks

Increase in volume Member engagement increase Incentive to partners Value to the member

Bonus points in transfer points of credit cards

Perception of value for members

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25.9% 28.0% 29.4%

25.7% 29.0%

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16.1% 17.6%

14.1% 17.9%

17.9%

4Q14 e 2014 include non-recurrent events after taxes: (-)R$ 2.8 mln regarding write down of JV Prismah; e (-)R$2.8 mln regarding provision on doubtful accounts, due to the outstanding balance with a financial partner in Argentina

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