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2016 Startup Investment Trends in Korea COPYRIGHT 2017 Platum Inc. ALL RIGHTS RESERVED Apr. 2017 Issued by Platum

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Page 1: 2016 startup investment trends in korea_Platum

2016 Startup Investment Trends

in Korea

COPYRIGHT 2017 Platum Inc. ALL RIGHTS RESERVED

Apr. 2017 Issued by Platum

Page 2: 2016 startup investment trends in korea_Platum

Basic data used in the 2016 Startup Investment Trends in Korea

1. 2016 investment and M&A: 369 (investment ‒ 347, M&A ‒ 22) 2. Investment startup in 2016 (Investee Co.): 313 companies (232 full disclosure, 5 partial disclosure, and 76 non-disclosure) 3. Investment companies participating in 2016: 249 companies (based on business name disclosure)

* Definition of startup: "A company with a business model that is expected to grow rapidly based on new ideas or technologies. It may be a company that is listed on the stock market or has not yet merged into a large company." (Part of this definition was borrowed from the definition of startup alliance.)

* Companies that received more than 2 investments during the year are calculated by applying the total cumulative investment amount (partial disclosure included). * The investment scale graph was calculated based on investments in 237 companies that disclosed their amounts (full or partial disclosure). * The age of a business is based its age in Dec. 2016. * Excluded investments: Investments after acquisition (e.g. Kakao subsidiary Podotree investment of $106.5M) / Startup support company (e.g. Future Play $2.6M) / Large company subsidiary (e.g. GS Plus subsidiary, 29CM $2.6M) / Companies outside the startup phase (e.g. Ticket monster $40M) * In the case of joint investment, most individual investment amounts were not disclosed. Therefore, only data for investment participation and total investment scale was available.

Platum always supports the growth and development of entrepreneurs and enterprisers. Startup’s Story Platform, Platum

COPYRIGHT 2017 Platum Inc. ALL RIGHTS RESERVED

This report summarizes the monthly investment trends of 2016, current investment by their scale, current investment by industry and business’s age, investor status, and annual M&A status based on 347 startup investment deals and 22 M&A deals made in 2016. This report is based on official deals made last year and some VC public data. Unlisted investments are not included in this report’s scope.

Page 3: 2016 startup investment trends in korea_Platum

CONTENTS PART 1 2016 Startup Investment - Monthly Trends

PART 2 2016 Startup Investment - Status by Investment Scales

PART 3 2016 Startup Investment - Status by Age of Business

PART 4 2016 Startup Investment - Status by Industry Sector

PART 5 2016 Startup Investment - Status by Investors

PART 6 2016 Startup M&A status

Appendix. 2014 – 2016 Startup Cumulative Investments

2016 Startup Investment Trends in Korea

Page 4: 2016 startup investment trends in korea_Platum

PART 1

2016 Startup Investment - Monthly Trends

4

2016 Startup Investment Trends in Korea

Page 5: 2016 startup investment trends in korea_Platum

1-1. 2016 Monthly Startup Investment Trends2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

• Total of investments in Korean startups in 2016: 347 • 2016 total investment: $870.7M • Maximum number of investments: Dec. (52) / minimum number: Feb. (17) • Highest investment: Dec. ($186.9M) • Monthly average of 29 investments

0

40

80

120

160

200

240

0

10

20

30

40

50

60

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Number of Deals Investment Amount($M)

186.9

49.241

48.2

110.7

60.277.3

29.7

128.8

19.5

44.6

74.6

52

28

21

302728

2427

33

2017

40

74.6

44.6

19.5

128.8

29.7

77.360.2

110.7

48.241

49.2

186.9

2016 Monthly Startup Investment Overview 2016 Monthly Startup Investment Amount and Figures

Investment Amount ($M)

Number of Deals

Total Amount Disclosed Amount Undisclosed

Jan. 74.6 40 31 9

Feb. 44.6 17 13 4

Mar. 19.5 20 14 6

Apr. 128.8 33 26 7

May. 29.7 27 18 9

Jun. 77.3 24 18 6

Jul. 60.2 28 23 5

Aug. 110.7 27 20 7

Sep. 48.2 30 26 4

Oct. 41 21 16 5

Nov. 49.2 28 22 6

Dec. 186.9 52 36 16

Sum 870.7 347 263 84

5

Page 6: 2016 startup investment trends in korea_Platum

Second Half: $496.2M Disclosed Investments:

143 deals

1-2. 2016 Startup Investment Trends (First/Second Half Comparison)

First Half: 161 deals Amount Disclosed: 120 deals Non-disclosed: 41 deals

Second Half: 186 deals Amount Disclosed: 143 deals

Non-disclosed: 43 deals

First Half: $374.5M Disclosed Investments:

120 deals

Startup First/Second Half Comparison of Investment Deals Total Number of Deals: 347

Startup First/Second Half Investment Amount Comparison Total Investment: $870.7M

• 54% of the total number of investments and 57% of the total investment amount were attracted during the second half of the year. • When comparing the number of first/second half investments, 186 out of 347 cases (54%) were made in the second half. • Of the $870.7M total, $496.2M (57%) was invested in the second half • Dec. investment amounted to $186.9M, accounting for 22% of the total investment. • In Dec., the total number of investments greater than $10M was 6 (about 32% compared to 19 investments totaling more than $10M in 2016), with larger investments compared to that of the other months.

Dec. 15%

Nov. 8%

Oct. 6%

Sep. 9%

Aug. 8% Jul.

8%

Jun. 7%

May. 8%

Apr. 10%

Mar. 6%

Feb. 5%

Jan. 12%

54% 46%

Dec. 21%

Nov. 6%

Oct. 5%

Sep. 6%

Aug. 13%

Jul. 7%

Jun. 9%

May. 3%

Apr. 15%

Mar. 2%

Feb. 5%

Jan. 9%

57%43%

6

2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

Page 7: 2016 startup investment trends in korea_Platum

0

10

20

30

40

50

60

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

52

28

21

302728

2427

33

2017

40

2728

20

25

1920

25

141417

1113

2015 2016

0

40

80

120

160

200

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

74.6

44.6

19.5

128.8

29.7

77.3

60.2

110.7

48.241

49.2

186.9

48.4

12.2

66.6

12.4

29.2

48.560.5 63.4

34.846.9

139.3131.1

2015($M) 2016($M)

Yello Mobile $47.2M

SOCAR $55.3M

YAP Company $35.7M

RGP Korea $35M

2015 - 2016 Comparison of Number of Monthly Deals 2015 - 2016 Comparison of Monthly Startup Investments

• There were 347 investments in 2016, a 49% increase compared to the previous year's figure of 233. • The total amount of investment in 2016 was $870.7M, which is 23% higher than $695.4M in 2015. • Investment in January, April, and December increased significantly compared to that of 2015, and the Apr. investment in 2016 was the largest increase (YoY). • Maximum investment: Aug. 2016, Memebox $66M (Nov. 2015, SOCAR $55.3M)

1-3. Comparisons of 2015 - 2016 Monthly Startup Investment Trends

Woowa Brothers $50M

+ +Memebox $60M

Memebox $66M

Lezhin Entertainment $43M

7

2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

Page 8: 2016 startup investment trends in korea_Platum

Jan. Company Name Amount ($M) Investors

1 My Music Taste 10 SoftBank Ventures Korea, (U.S) Formation Group, Bokwang Investment, Samsung Investment, (China) DT Capital

2 8Percent 8.6 KG Inicis

3 Estmob (Send Anywhere) 6 (Japan) Rakuten Ventures

4 Intocell 5.2 Stonebridge Capital, Atinum Partners, Partners Investment, K-Net Investment Partners, Seoul Investment Partners

5 Honeybees (Ddingdong) 4.7 IBK Capital, Hana Financial Investment, Angel investor

6 Qeexo 4.5 KTB Network, (Taiwan) Inventec, (U.S) Sierra Ventures, (U.S) Danhua Capital

7 Genoplan 4.3 SoftBank Ventures Korea, Samsung Venture Investment, Wonik Investment Partners

8 Kongdoo Company 3.1 Stick Investment, K Cube Ventures, Partners Investment

9 Smart Study (Pink Fong) 3 (China) DT Capital

Feb. Company Name Amount ($M) Investors

1 Yello Mobile 30 (Japan) SBI Holdings

2 B2LiNK 4.3 IBK(Industrial Bank of Korea), SK Securities

3 Obelab 3.9 K Cube Ventures, LB Investment, Intervest

Mar. Company Name Amount ($M) Investors

1 3.9

Apr. Company Name Amount ($M) Investors

1 Woowa Brothers (Baemin) 50 (China) Hillhouse Capital Group Consortium

2 Viva Republica (Toss) 22.8 KTB Network, (U.S) Goodwater Capital, (U.S) Altos Ventures etc.

3 Yanolja 12.9 SL Investmen, Partners Investment

4 Mesh Korea (Bootake) 5.8 KDB Capital, Humax, Kukje Pharma etc.

Apr. Company Name Amount ($M) Investors

5 OddM (AdPick) 4.3

6 TLX (TLX PASS) 4.3

7 Spoqa (Dodo point) 3.9 Stonebridge Capital, IBK Capital, KB Investment

8 Moai games 3.4 K Cube Ventures, Partners Investment

9 3.4

May. Company Name Amount ($M) Investors

1 Flitto 7.7 SBI Investment Korea, K2 Investment Partners, Stonebridge Capital, Atinum Investment, DSC Investment, Songhyun Investment

2 Kokomo 4.3 K Cube Ventures, Stonebridge Capital

3 UVify 4.1 NCSOFT

Jun. Company Name Amount ($M) Investors

1 Lezhin Entertainment 43 IMM PE

2 Honeybees (Ddingdong) 10.3 IBK(Industrial Bank of Korea), Korean Investment Partners, Posco Capital, ID Ventures, AJU IB Investment, Coolidge Corner Investment

3 Team Grape 6 LB Investment, DSC Investment

4 AKA Intelligence (Musio) 4.3 DS Asset, EOGF Partners, Tigon Investment, LG UPlus, (Japan) Gakken

Jul. Company Name Amount ($M) Investors

1 With Innovation (Good Choice) 17.2 JKL Partners

2 Mesh Korea (Bootake) 6.9 Humax

3 Lendit 5 (U.S) Altos Ventures, Angel investor

4 3.5

8

1-4. Startups that Received Major Investments in 2016 – Exceeding $3M (1)2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

Page 9: 2016 startup investment trends in korea_Platum

Aug. Company Name Amount ($M) Investors

1 Memebox 66 (U.S) Formation Group, (U.S) Goodwater Capital

2 MindsLab 5.2 LG UPlus, closed(VC)

3 BBBtech 4.7 ID Ventures, Posco Capital, Mirae Asset Capital

4 Bitfinder (Awair) 4.5 (U.S) Altos Ventures, Samsung Venture Investment, LB Investment, GS SHOP

5 VITA (Cash Tree) 3.7 K Cube Ventures, Korean Investment Partners

6 Sandbox Network 3.4 Company K Partners, K-Run Ventures

7 MAD Square (Snackk) 3 Stonebridge Capital, Humax, L&S Venture Capital, Capstone Partners

8 WhaTap 3 K Cube Ventures, (U.S) Qualcomm Ventures, (U.S) Altos Ventures

Sep. Company Name Amount ($M) Investors

1 Yello Digital Marketing 8.6 Synergy Partners

2 Honest Fund 5.2 KB Investment, Hanwha Investment, Shinhan Capital etc.

3 UElectronics 4.7 Stonebridge Capital, JB Asset Management, Korean Investment Partners

4 G'Audio Lab 4.3 Korean Investment Partners, LB Investment, SoftBank Ventures Korea, Capstone Partners etc.

5 White Pharmaceutical Corporation 4.3 Kolon Investment, NeoPlux

6 Salt Lab 3.4 K Cube Ventures, Smilegate Investment

Oct. Company Name Amount ($M) Investors

1 Yello Digital Marketing 15 (U.S) PFG(Partners For Growth)

2 Highbrow 5.5 NCSOFT

3 Greedeat (What's for today) 4.3 K-Net Investment Partner, Capstone Partners, Big Basin Capital, SJ Investment

Partners

Nov. Company Name Amount ($M) Investors

1 Yello Mobile 10 (Australia) Macquarie Capital

2 B Bros (Ddocdoc) 5.2 UBCare

3 SEWorks 4.5 Smilegate Investment, Wonik Investment Partners

4 Roof Funding 4.3 Korean Investment Partners, K Venture Group, Others

5 42Company (Slide) 3.6

Songhyun Investment, Midas Dong-A Investment, Seoul Investment Partners, Cognitive Investment, K Bridge Investment, Mega Investment, KDB(Korea Development Bank)

6 Kiwi Plus 3.4 SV Investment

Dec. Company Name Amount ($M) Investors

1 Memebox 60(U.S) Goodwater Capital, Altos Ventures, Cowboy Ventures, Formation Group, Funder's Club, Pear Ventures, Mousse Partners, Cota Capital, Janet Gurwitch(Founder of Laura Mercier)

2 Yello O2O 21.5 Q Capital Partners

3 Ridi (Ridibooks) 17.2 Praxis Capital Partners, Shinhan Financial Investment, Premier Partners, Company K Partners

4 The Farmers (Market Kurly) 14.6 SEMA TranslinkInvestment, UTC Investment, LB Investment, Korean Investment Partners, Capstone Partners, DS Asset

5 Toomics 11.2 Korean Investment Partners, Intervest etc.

6 Balance Hero (True Balance) 8.6 SoftBank Ventures Korea, Mega Investment, IMM Investment

7 Style Share 7.7 Stonebridge Capital, Atinum Investment, KTB Network

8 Trust Us (POING) 7.7 Naver, Korea Omega Investment, DTN Investment, Wonik Investment Partners, Hyundai Venture Investment etc.

9 Brain Commerce (Job Planet) 6.9 Hanwha Investment, Union Investment Partners, (U.S) Altos Ventures,

Qualcomm Ventures

10 500V 5.6 Synergy IB Investment, ihooinvestment etc.

11 Frograms (Watcha Play) 4.7 KDB(Korea Development Bank), KCLAVIS Investment, EBest Investment, (U.K) Kingsley Capital Partners

12 4.3

9

1-4. Startups that Received Major Investments in 2016 – Exceeding $3M (2)2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

Page 10: 2016 startup investment trends in korea_Platum

10

Company Name Investment Amount (Month/$M) Investors Accumulated Amount ($M)

1Aug. 66 (U.S) Formation Group, (U.S) Goodwater Capital

126Dec. 60 (U.S) Goodwater Capital, (U.S) Altos Ventures, (U.S) Cowboy Ventures, (U.S) Formation Group, (U.S) Funder's Club, (U.S) Pear

Ventures, (U.S) Mousse Partners, (U.S) Cota Capital, Janet Gurwitch(Founder of Laura Mercier)

2Feb. 30 (Japan) SBI Holdings

40Nov. 10 (Australia) Macquarie Capital

3Sep. 8.6 Synergy Partners

23.6Oct. 15 (U.S) PFG(Partners For Growth)

4Jan. 4.7 IBK Capital, Hana Financial Investment, Angel investor

15Jun. 10.3 (Industrial Bank of Korea), Korean Investment Partners, Posco Capital, ID Ventures, AJU IB Investment, Coolidge Corner

investment5

Apr. 5.8 KDB Capital, Humax, Kukje Pharma etc.12.7

Jul. 6.9 Humax

6Jan. 8.6 KG Inicis

11.5Mar. 3.9 DSC Investment, SBI Investment Korea, Capstone Partners

7Mar. 2.6 SoftBank Ventures Korea

11.2Dec. 8.6 SoftBank Ventures Korea, Mega Investment, IMM Investment

8Jan. 1.3 DS Asset

7.3Jun. 6 LB Investment, DSC Investment

9Jan. 0.9 Shinhan Bank

6.1Sep. 5.2 KB Investment, Hanwha Investment, Shinhan Capital etc.

10May. Undisclosed ID Ventures, DTN Investment, Daekyo Investment

6.1Nov. 5.2 UBCare

May. 0.9 LabGenomics

11Nov. 2.6 Intops, IBK(Industrial Bank of Korea), Hana Financial Investment PB Center Client

6Dec. 3.4 SV Investment

12Jan. 2.6 ID Ventures, DTN Investment, Daekyo Investment

3.9Mar. 1.3 Smilegate Investment, KDB Capital

13Mar. 0.9 Union Investment Partners

3.5Aug. 2.2 K Venture Group, (China) DT Capital, (China) Lily&Beauty

Dec. 0.4 (China) DT Capital

14Apr. 0.9 Seven Angels Holdings

2.6Jun. 1.7 Korean Investment Partners, Intervest

1-5. Startups that Received More than 2 Investments in 2016 (1)2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

Page 11: 2016 startup investment trends in korea_Platum

11

Company Name Investment Amount (Month/$M) Investors Accumulated Amount ($M)

14Apr. Undisclosed Korea Investment & Securities

2.1Jun. 2.1 Stonebridge Capital, BK Investment

15Feb. 0.1 (U.S) Sazze Partners, Neofly, Angel investor

1.8Apr. 0.6 Company K Partners, Angel investor

Jul. 1.1 Capstone Partners, Company K Partners, Banks Foundation for Young Entrepreneurs D.CAMP, (U.S) Strong Ventures

16Jan. 1.4 Magellan Technology Investment, Magna Investments, Daekyo Investment, KITE Enterpreneurship

1.8Feb. 0.4 Songhyun Investment

17Jan. 0.1 (U.S) James Beeland Rogers, Jr.

1.8Feb. 1.7 DSC Investment

18Feb. 0.9 UTC Investment

1.8Dec. 0.9 UTC Investment

19Jun. 0.3 Fasoo

1.6Dec. 1.3 SV Investment

20Apr. Undisclosed Banks Foundation for Young Entrepreneurs D.CAMP, Strong Ventures

1.3Sep. 1.3 Stonebridge Capital, (U.S) Strong Ventures

21May. 0.4 Coolidge Corner Investment

1.2Nov. 0.8 Mirae Asset Venture Investment, Infomark

22Jan. 0.2 (U.S) 500 Startups, MashUp Angels, FuturePlay

1.2Sep. 1 (U.S) 500 Startups, FuturePlay, (U.S) Strong Ventures, Banks Foundation for Young Entrepreneurs D.CAMP, Angel investor

23Jun. 0.4 Altonsports

0.7Sep. 0.3 Songhyun Investment

24Jan. Undisclosed Korea Credit Guarantee Fund

0.4Oct. 0.4 Suprema Investment

25Jun. 0.1 Woori Bank (Crowd Funding matching direct investment)

0.1Jun. Undisclosed Infobank

26Feb. Undisclosed Naver

UndisclosedJun. Undisclosed Blue Point Partners

27Sep. Undisclosed Golden Egg

UndisclosedNov. Undisclosed Snow CEO Kim Chang-wook

28Mar. Undisclosed KAIST Venture Investment Holdings etc.

UndisclosedDec. Undisclosed Naver (D2startup Factory)

2016 Startup Investment Trends in Korea ㅣ PART 1. 2016 Startup Investment – Monthly Trends

1-5. Startups that Received More than 2 Investments in 2016 (2)

Page 12: 2016 startup investment trends in korea_Platum

2016 Startup Investment Trends in Korea

12

PART 2

2016 Startup Investment - Status by Investment Scales

Page 13: 2016 startup investment trends in korea_Platum

13

2-1. 2016 Startup Investment (Scale per Unit)2016 Startup Investment Trends in Korea ㅣ PART 2. 2016 Startup Investment – Status by Investment Scales

Investment Scale Per Unit Distribution in 2016Investment by No. of Investees / Investment Scale

Investment Scale Per Unit Distribution in 2016Investment Sub-Distribution of less than $9.9M

• 2016 annual investment startup (Investee Companies): 313 (Full disclosure: 232 companies, Partial disclosure: 5 companies, Non-disclosure: 76 companies)

• Maximum investment category: $1M - $9.9M (83), 0 - $0.9M (73) • Highest amount investment category: $1M - $9.9M ($404.4M)

* Companies that attracted more than two investments a year are calculated by applying the total cumulative investment amount (including some disclosure amounts). * The investment size graph is only calculated for the 313 companies that disclosed the investment amounts they attracted.

0

100

200

300

400

500

0

30

60

90

120

150

Undisclosure 0~0.9 1~9.9 10~19.9 20~29.9 30~39.9 40~49.9 50~

Investee Amount by Investment Scale($M)

176

433044.3

118.4

404.4

54.6

31129

136

111

76

54.6

404.4

118.4

44.3 30 43

176

0

30

60

90

120

150

0

15

30

45

60

75

0~0.4 0.5~0.9 1~2.9 3~4.9 5~6.9 7~8.9 9~9.9

Investee Amount by Investment Scale($M)

48.9

68.5

138.3148.7

38

16.6

06

12

3538

49

62

16.6

38

148.7138.3

68.5

48.9

Page 14: 2016 startup investment trends in korea_Platum

14

Investment Scale per Unit – Number of Investee Company Comparison Total Investee Company: 313

Investment Scale per Unit – Investment Amount Comparison Total Investment Amount: $870.7M

• 50% (156 cases) of investee companies invested amounts of 0 - $9.9M • In terms of investment amount, investments of $1M - $9.9M accounted for 41% ($404.4M) of the total investment amount. • In 2016, three companies invested more than $30M. Memebox ($126M total in two investments, $60M and $66M), Woowa Brothers ($50M), Lezhin Entertainment ($43M), Yello Mobile ($30M)

2-1. 2016 Startup Investment (Scale per Unit)2016 Startup Investment Trends in Korea ㅣ PART 2. 2016 Startup Investment – Status by Investment Scales

Page 15: 2016 startup investment trends in korea_Platum

2-2. 2015 - 2016 Startup Investment Comparison (Scale per Unit)

• In 2016, investee companies and the investment amount increased sharply overall, except for investments in the $30M - $49.9M. • For investee companies in 2015 - 2016, there were 48 more investments in the $1M - $9.9M range from the previous year and 41 more investments in the 0 - $0.9M.

2015 - 2016 Comparison of Investment Scale Per Unit – Investment Amount ($695.4M in 2015, $870.7M in 2016)

2015 - 2016 Comparison of No. of Investees by Investment Scale Per Unit (210 in 2015 / 313 in 2016)

0

100

200

300

400

500

0~0.9 1~9.9 10~19.9 20~29.9 30~39.9 40~49.9 50~

176

433044.3

118.4

404.4

54.6

106.2

47.2

100.7

29.5

111

261.3

39.5

2015($M) 2016($M)

0

30

60

90

120

150

Undisclosure 0~0.9 1~9.9 10~19.9 20~29.9 30~39.9 40~49.9 50~

31129

136

111

76

21319

8880

26

2015 2016

2016 Startup Investment Trends in Korea ㅣ PART 2. 2016 Startup Investment – Status by Investment Scales

Page 16: 2016 startup investment trends in korea_Platum

16

Company Introduction Age of Business Sector Specific Business Type Investment

Amount($M) Select Investors

1 Memebox Beauty E-Commerce Less than 5 year Distribution/Service Commerce 126.0

(U.S) Goodwater Capital, Altos Ventures, Cowboy Ventures, Formation Group, Funder's Club, Pear Ventures, Mousse Partners, Cota Capital, Janet Gurwitch (Founder of Laura Mercier)

2 Woowa Brothers (Baemin) Food Tech Less than 6 year ICT Service Lifestyle Service 50.0 (China) Hillhouse Capital Group Consortium

3 Lezhin Entertainment Webtoon Less than 5 year Cultural Content Publication/Comic/Novel 43.0 IMM PE

4 Yello Mobile Comprehensive Mobile Service Company

Less than 5 year Other Venture Union 40.0 (Japan) SBI Holdings / (Australia) Macquarie Capital

5 Yello Digital Marketing Digital Marketing Group Less than 3 year ICT Service Advertising/Sales/

Marketing 23.6 (U.S) PFG(Partners For Growth) / Synergy Partners

6 Viva Republica(Toss) Easy remittance Less than 4 year ICT Service Finance 22.8 KTB Network, (U.S) Goodwater Capital, (U.S) Altos Ventures etc.

7 Yello O2O O2O Value Chain Less than 6 year ICT Service Comprehensive 21.5 Q Capital Partners

8 With Innovation (Good Choice) Small-Medium Accommodation O2O Service

Less than 3 year ICT Service Travel/Accommodation 17.2 JKL Partners

9 Ridi (Ridibooks) Ebook store More than 7 year Cultural Content Publication/Comic/Novel 17.2 Praxis Capital Partners, Shinhan Investment, Premier Partners, Company K Partners

10 Honeybees (Ddingdong) Life-friendly O2O Service Less than 5 year ICT Service Lifestyle Service 15.0

IBK (Industrial Bank of Korea), Korean Investment Partners, Posco Capital, ID Ventures, AJU IB Investment, Coolidge Corner Investment / IBK Capital, Hana Financial Investment, Angel Investor

11 The Farmers (Market Kurly) Premium Food Stor3 Less than 3 year Distribution/Service Commerce 14.6 SEMA TranslinkInvestment, UTC Investment, LB Investment, Korean Investment Partners,

Capstone Partners, DS Asset

12 Yanolja Accommodation O2O Company More than 7 year ICT Service Travel/Accommodation 12.9 SL Investmen, Partners Investment

13 Mesh Korea (Bootake) IT Distribution Less than 4 year Distribution/Service Distribution 12.7 KDB Capital, Humax, Kukje Pharma etc.

14 8Percent P2P Finance Less than 3 year ICT Service Crowdfunding 12.5 DSC Investment, SBI Investment Korea, Capstone Partners / KG Inicis

15 Toomics Webtoon Platform Less than 3 year Cultural Content Publication/Comic/Novel 11.2 Korean Investment Partners, Intervest etc.

16 Balance Hero (True Balance) Transfer prepayment balance check app

Less than 3 year ICT Service Lifestyle Service 11.2 SoftBank Ventures Korea Korea, Mega Investment, IMM Investment

2-3. Highest Funded Startups in 2016 - Over $5M (1)2016 Startup Investment Trends in Korea ㅣ PART 2. 2016 Startup Investment – Status by Investment Scales

Page 17: 2016 startup investment trends in korea_Platum

17

Company Introduction Age of Business Sector Specific Business Type Investment

Amount($M) Select Investors

17 My Music Taste KPOP Platform Less than 6 year Cultural Content Performance/Music/

Exhibition 10.0 SoftBank Ventures Korea Korea, (U.S) Formation Group, Bokwang Investment, Samsung Investment, (China) DT Capital

18 Trust Us (POING) Restaurant Integrated Platform Less than 4 year ICT Service Food 7.7

Naver, Korea Omega Investment, DTN Investment, Wonik Investment Partners, Hyundai Venture Investment etc.

19 StyleShare Fashion Contents / Commerce Platform

Less than 6 year ICT Service Fashion/Beauty 7.7 Stonebridge Capital, Atinum Investment, KTB Network

20 Flitto Global Translation Platform Less than 5 year ICT Service Other Specialized Service 7.7 SBI Investment Korea, K2 Investment Partners, Stonebridge Capital, Atinum Investment,

DSC Investment, Songhyun Investment

21 Team Grape Fashion E-Commerce Less than 2 year Distribution/Service Commerce 7.3 DS Asset / LB Investment, DSC Investment

22 Brain Commerce (JobPlanet) Business Info Startup Less than 4 year ICT Service Business Solution 6.9 Hanwha Investment, Union Investment Partners, (U.S) Altos Ventures, Qualcomm Ventures

23 Kiwi PlusSmartphone watch manufacture

for children Less than

4 year ICT Manufacturing Smart Device 6.1 Intops, IBK(Industrial Bank of Korea), Hana Financial Investment PB Center Client / SV Investment

24 Estmob (Send Anywhere) File Transfer Service Less than 5 year ICT Service SWTech Solution 6.1 (Japan) Rakuten Ventures

25 Honest Fund P2P Finance Less than 2 year ICT Service Crowdfunding 6.0 Shinhan Bank / KB Investment, Hanwha Investment, Shinhan Capital etc.

26 B Bros (Ddocdoc) Nationwide Hospital Search Less than 4 year Bio/Healthcare Healthcare 6.0 BITcomputer / UBCare / LabGenomics

27 500V Venture Alliance Less than 2 year Other Venture Union 5.6 Synergy IB Investment, IHU Investment etc.

28 Highbrow Dragon Village Less than 5 year Games Mobile Games 5.5 NCSOFT

29 Intocell Development of new drug technology and service

Less than 2 year Bio/Healthcare Medical 5.2 Stonebridge Capital, Atinum Partners, Partners Investment, K-Net Investment Partners,

Seoul Investment Partners

30 MindsLab Artificial Intelligence Less than 3 year ICT Service SWTech Solution 5.2 LG UPlus , VC

31 Lendit P2P Finance Less than 2 year ICT Service Crowdfunding 5.0 (U.S) Altos Ventures, Angel Investor

2-3. Highest Funded Startups in 2016 - Over $5M (2)2016 Startup Investment Trends in Korea ㅣ PART 2. 2016 Startup Investment – Status by Investment Scales

Page 18: 2016 startup investment trends in korea_Platum

PART 3

2016 Startup Investment - Status by Age of Business

2016 Startup Investment Trends in Korea

18

Page 19: 2016 startup investment trends in korea_Platum

––––––

19

3-1. 2016 Startup Investments by Age of Business2016 Startup Investment Trends in Korea ㅣ PART 3. 2016 Startup Investment – Current Status by Age of Business

2016 Startup Investment Distribution by Age of Business

Investment Amount($M)

Top Deal Total Amount

DisclosedAmount

UndisclosedPartial

Disclosed

Less than 1 year 18.8 34 20 14 - - G'Audio Lab ($4.3M)

Less than 2 years 111.3 90 67 22 1 - Team Grape ($7.3M)

Less than 3 years 185.9 80 62 18 - - With Innovation ($23.6M)

Less than 4 years 95.5 38 25 10 3 - Viva Republica ($22.8M)

Less than 5 years 283.7 30 25 4 1 - Memebox ($126M)

Less than 6 years 115.4 22 17 5 - - Woowa Brothers ($50M)

Less than 7 years 12.0 8 7 1 - - Stronghold Technology

($4.3M)

More than 7 years 48.1 11 9 2 - - Ridi ($17.2M)

870.7 313 232 76 5

• Age of businesses with most investment: 1 - 2 years (90 companies) • Age of businesses with least investment: 6 - 7 years (8 companies) • Age of businesses with highest investment amount: 4 - 5 years ($283.7M) • Investee company with highest amount of investment per number of investees: 4 - 5 years (30 companies / $283.7M, average of $9.5M)

2016 Startup Investments by Age of Business

0

50

100

150

200

250

300

0

15

30

45

60

75

90

~1year ~2years ~3years ~4years ~5years ~6years ~7years 7years~

Investee Amount by Age of Business ($M)

48.1

12

115.4

283.7

95.5

185.9

111.3

18.8

118

22

30

38

80

90

34

18.8

111.3

185.9

95.5

283.7

115.4

12

48.1

+ +Memebox $126M

Page 20: 2016 startup investment trends in korea_Platum

20

4%3%7%

10%

12%

26%

29%

11%

Less than 1 yearLess than 2 yearsLess than 3 yearsLess than 4 yearsLess than 5 yearsLess than 6 yearsLess than 7 yearsMore than 7 years

6%1%

13%

33%11%

21%

13%2%

Less than 1 yearLess than 2 yearsLess than 3 yearsLess than 4 yearsLess than 5 yearsLess than 6 yearsLess than 7 yearsMore than 7 years

Comparisons of Number of Investees by Age of Business Total Investee Company: 313

Comparisons of Investment Amounts by Age of Business Total Investment Amount: $870.7M

• There were a total of 90 investee companies that were 1 - 2 years old. This was 29% of the total number of investees and 13% of the total investments ($111.3M). • Investee companies that were 4 - 5 years old accounted for 10% (30 companies) of all, but the portion of its investment amount was the highest as 24% ($166.1M). Memebox ($126M), Lezhin Entertainment ($43M) were included in this category. • The number of companies up to 3 years old accounted for 66% with a high initial investment rate. • For companies up to 5 years old, the longer the company has been in business, the greater the average investment amount tends to be.

3-1. 2016 Startup Investments by Age of Business2016 Startup Investment Trends in Korea ㅣ PART 3. 2016 Startup Investment – Current Status by Age of Business

Page 21: 2016 startup investment trends in korea_Platum

0

18

36

54

72

90

~1year ~2years ~3years ~4years ~5years ~6years ~7years 7years~

118

22

30

38

80

90

34

913

17

3541

64

31

2015 2016

21

3-2. 2015 - 2016 Startup Investments by Age of Business

• Investment Scale by age of business in 2016 increased significantly compared to the previous year in terms of number of investors. • Investee companies that were 2 - 3 years old increased by 39 from 41 to 80, which was the largest increase. • Investments in startups younger than 1 year old and startups that were 3 - 4 years decreased compared to 2015. Otherwise, increasing figures were shown overall. • In both 2015 and 2016, startups that were 1 - 2 years old attracted the most investment. Based on the investment amount, startups that were 4 - 5 years old attracted

the biggest investment amounts.

2015 - 2016 Comparisons of No. of Investees by Age of Business (210 in 2015 / 313 in 2016)

2015 - 2016 Comparisons of Investment Amounts by Age of Business ($695.4M in 2015, $870.7M in 2016)

0

60

120

180

240

300

~1year ~2years ~3years ~4years ~5years ~6years ~7years 7years~

48.1

12

115.4

283.7

95.5

185.9

111.3

18.833.932.3

166.1161.7140.7

95.6

65.1

2015($M) 2016($M)

2016 Startup Investment Trends in Korea ㅣ PART 3. 2016 Startup Investment – Current Status by Age of Business

Page 22: 2016 startup investment trends in korea_Platum

PART 4

2016 Startup Investment - Status by Industry Sector

2016 Startup Investment Trends in Korea

22

Page 23: 2016 startup investment trends in korea_Platum

23

2016 Startup Investment Trends in Korea ㅣ PART 4. 2016 Startup Investment – Status by Industry Sector

0

100

200

300

400

0

50

100

150

200

ICT Service

ICT Manufacturing

Games Cultural Content

Bio/ Healthcare

Distribution/ Service

General Manufacturing

Other

Investee (Number) Amount by Industry Sector ($M)

46.5

9.3

194.4

61.9

98.2

30.839.8

389.8389.8

39.8 30.8

98.2

61.9

194.4

9.3

46.5

SectorInvestment Amount($M)

Number of CompaniesTop Deal

Total Amount Disclosed

Amount Undisclosed

Partial Undisclosed

ICT Service 389.8 173 132 37 4 - Woowa Brothers ($50M)

ICT Manufacturing 39.8 22 16 6 - - Kiwi Plus ($6M)

Games 30.8 20 15 5 - - Highbrow ($5.5M)

Cultural Content 98.2 25 18 7 - - Lezhin Entertainment ($43M)

Bio/Healthcare 61.9 32 26 5 1 - B Bros ($6.1M)

Distribution/Service 194.4 29 15 14 - - Memebox ($126M)

General Manufacturing 9.3 9 7 2 - - Destin Power ($2.6M)

Other 46.5 3 3 - - - Yello Mobile ($40M)

Sum 870.7 313 232 76 5

• Sector with most investment: ICT Service (173) • Sector with highest investment amount: ICT Service ($389.8M) • Sector including company with highest investment: Distribution/Service (Memebox attracted a total of $126M.)

4-1. 2016 Startup Investment by Sector

2016 Startup Investment Distribution by Industry Sector 2016 Startups Investment by Industry Sector

Page 24: 2016 startup investment trends in korea_Platum

1%3%

6%7%

8%

9%

10%

55%

ICT ServiceBio/HealthcareDistribution/ServiceCultural ContentICT ManufacturingGamesGeneral ManufacturingOther

5%1%4%5%

11%

22%

7%

45%

ICT ServiceBio/HealthcareDistribution/ServiceCultural ContentICT ManufacturingGamesGeneral ManufacturingOther

24

• In 2016, the startup sector that attracted the most investment was ICT Service (55%, 173 companies). This sector includes Woowa Brothers ($50M). The ICT service sector attracted 45% ($389.8M) of total investment, which was the largest amount of investment. • In terms of total number of investee companies, ICT Service was followed by Bio/Healthcare (10%, 32 companies) and Distribution/Service (9%, 29 companies).

In terms of investment, ICT Service was followed by Distribution/Service (22%, $194.4M) and Cultural Content (11%, $98.2M). • In terms of average investment, the Distribution/Service sector is the highest with $7.5M (26 companies/$194.4M).  This is because Memebox ($126M investment), which attracted the highest investment in 2016, belongs in that sector.

Comparisons of No. of Investees by Industry Sector Total Investee Company: 313

Comparisons of Investment Amounts by Industry Sector Total Investment Amount: $870.7M

4-1. 2016 Startup Investment by Sector2016 Startup Investment Trends in Korea ㅣ PART 4. 2016 Startup Investment – Status by Industry Sector

Page 25: 2016 startup investment trends in korea_Platum

Lifestyle Service $115.5M / 13%

Advertising/Sales/Marketing $49.2M / 6%

SW Tech Solution $37.9M / 4%

Crowdfunding $37.4M / 4%

Finance/Insurance $33.6M / 4%

Travel/Accommodation $31.8M / 4%

Food $16.8M / 2%

Fashion/Beauty $12.5M / 1%

Business Solution $11.3M / 1%

Other Specialized Service $10.9M / 1%

Education $10.2M / 1%

Transportation/Vehicles $6.3M / 1%

Data&information management solutions $5.1M / 1%

Program/Application $4.3M / 1%

Real estate $4M / 1%

Telecommunication $2.1M / -

Community $0.9M / -

25

ICT Manufacturing

$39.8M/ 5%Games

$30.8M / 3%General

Manufacturing $9.3M / 1%

Bio/ Healthcare $61.9M / 7%

Other $46.5M / 5%

Commerce $159.8M / 18% Distribution $34.6M / 4% 55%

1%1%1%1%1%

1%2%

4%

4%

4%

4%

6%

13%

55%45%

ICT Service $389.8M / 45%

• Lifestyle Service including Woowa Brothers (Baemin) and Yello O2O, which accounts for 13% of the total, attracted the largest amount of investment last year. Fintech field (Crowdfunding and Finance/Insurance) was also top performers in the past year, and crowd funding companies represented by P2P Finance maintained their popularity over the year. • Yello Digital Marketing has succeeded in two investment camps ($23.6M) and the portion of investment in Advertising/Sales/Marketing (6%) is also higher than last year. Artificial intelligence, VR/AR, etc., and technology-driven startup investment (SW Tech Solution, 4%) also increased significantly, gaining much attention. • The Commerce area of the Distribution/Service sector accounted for the largest portion due to Memebox, which attracted the largest investment this year. • The Cultural Content and Publication/Comic/Novel field represented by Webtoon is more popular than last year, and interest in the MCN field has decreased.

4-2. 2016 Startups Investment by Specific Business Sectors (Top 3 Sectors)

Publication/Comic/Novel $61.1M / 7% Video/Broadcast/MCN $25.5M / 3% Performance/Music/Exhibition $10.7M / 1% Content/Media $0.9M / -

78%

4%

18%

Distribution/Service $194.4M / 22%

1%3%7%

Cultural Content $98.2M / 11%

2016 Startup Investment Trends in Korea ㅣ PART 4. 2016 Startup Investment – Status by Industry Sector

Page 26: 2016 startup investment trends in korea_Platum

0

36

72

108

144

180

ICT Service

Bio/ Healthcare

Distribution/ Service

Cultural Content

ICT Manufacturing

Games General Manufacturing

Other

392022252932

173

2115

6

212115

129

2015 2016

26

4-3. 2015 - 2016 Startup Investment per Sector Comparison

• In 2016, the number of investors increased in all sectors. In ICT Service, the number increased the most from 129 to 173, which is an increase of 44. • In the case of investment amount per sector, there was an overall increase except in ICT Service ($431.8M→$389.8M) In particular, the Distribution/Service sector showed the greatest increase ($63.8M→$194.4M) • The average investment amount for ICT Service decreased from $3.3M in 2015 to $2.3M in 2016.

2015 - 2016 Comparisons of No. of Investees by Industry Sector (210 in 2015 / 313 in 2016)

2015 - 2016 Comparisons of Investment Amounts by Industry Sector ($695.4M in 2015, $870.7M in 2016)

0

80

160

240

320

400

ICT Service

Bio/ Healthcare

Distribution/ Service

Cultural Content

ICT Manufacturing

Games General Manufacturing

Other

9.3

46.539.830.861.9

194.4

98.2

389.8

0.5

54

11.129.739.1

63.865.4

431.8

2015($M) 2016($M)

2016 Startup Investment Trends in Korea ㅣ PART 4. 2016 Startup Investment – Status by Industry Sector

Page 27: 2016 startup investment trends in korea_Platum

SectorSpecific Sector

Total Investment Amount ($M)

Total Number of

Investee CompaniesSpecific Business Type Investment

Amt ($M)Number of Investee

Games

Mobile Games 24.3 15

30.8 20VR/AR Games 4.8 3

Publishing 1.7 1

Online Games 0 1

Cultural Content

Publication/Comic/Novel 61.1 6

98.2 25Video/Broadcast/MCN 23.5 11

Performance/Music/Exhibition 10.7 3

Content/Media 0.9 5

Bio/Healthcare

Medical 42.3 20

61.9 32Healthcare 19.1 11

Bio Agriculture 0.5 1

Distribution/Service

Commerce 159.8 15

194.4 30Distribution 34.6 12

Specialized Service - 3

General Manufacturing

Fashion/Beauty 5.8 6

9.3 9Machinery/Equipment 2.7 2

Kids and Baby products 0.8 1

OtherVenture Union 45.6 2

46.5 3Energy 0.9 1

27

4-4. 2016 Investees and Investment Amount Status by Specific Sector

SectorSpecific Sector Total

Investment Amount ($M)

Total Number of

Investee CompaniesSpecific Business Type Investment

Amt ($M)Number of Investee

ICT Service

Lifestyle Service 115.5 35

389.8 172

Advertising/Sales/Marketing 49.2 13

Crowdfunding 37.9 10

SWTech Solution 37.4 19

Finance/Insurance 33.6 13

Travel/Accommodation 31.8 10

Food 16.8 5

Fashion/Beauty 12.5 7

Business Solution 11.3 7

Other Specialized Service 10.9 4

Education 10.2 21

Transportation/Vehicles 6.3 7

Data and information management solutions 5.1 8

Program/Application 4.3 4

Real estate 4 3

Telecommunication 2.1 3

Community 0.9 3

ICT Manufacturing

Smart Device 29.0 14

39.8 22Equipment/Parts 6.4 2

IoT System 3.7 5

Finance/Security Solution 0.7 1

2016 Startup Investment Trends in Korea ㅣ PART 4. 2016 Startup Investment – Status by Industry Sector

Page 28: 2016 startup investment trends in korea_Platum

PART 5

2016 Startup Investment - Status by Investors

2016 Startup Investment Trends in Korea

28

Page 29: 2016 startup investment trends in korea_Platum

29

5-1. 2016 Investor Participation2016 Startup Investment Trends in Korea ㅣ PART 5. 2016 Startup Investment – Status by Investors

• Number of investors in 2016: A total of 249 companies. Individual investors were excluded due to most being non-disclosed. • Proportion of investors by country in 2016: 80% in Korea (199 companies), 20% overseas (50 companies) • Based on Korean startup investors in 2016, Venture Capital accounted for 41.7% (83 out of 199) of the total.

Investors Type Specific Type # Companies

Venture Capital

Venture Capital Company 61

83New Technology Business Finance Company 14

LLC 8

Accelerator Accelerator 16 16

Angel InvestmentAngel Investment Club 3

5Private investment union 2

Other Investee Other Investee 17 17

Finance Company

Asset management company / private equity fund manager 6

18Bank 5

Securities company 5

Credit finance company 2

Institution/Foundation/ University

Institution/Foundation/Association 57

Technology holding company 2

General company

Major company 9

53Medium enterprises 15

Small and medium enterprises 28

Overseas companiesInvestment company 42

50General company 8

2016 Investor Distribution by Nation (Total of 249)

0 20 40 60 80 100

50

53

7

18

17

5

16

83

2016 Startup Investor Distribution (Total of 249)

Korea

USA

Japan

China

UK

France

Australia

Taiwan

Russia

Israel

0 40 80 120 160 200

1

1

1

1

1

1

10

11

23

199

2016 Startup Investors by Specific Type

Venture Capital

Accelerator

Angel Investent

Other Investment Companies

Finance Corporation

Institution/ Foundation/University

General Companies

Overseas Companies

Page 30: 2016 startup investment trends in korea_Platum

30

5-2. 2016 Independent Investment by Investors (Investment Scale / Over $3M)

Investor Investee Investment Amount ($M) Age of Business Sector Specific Business Type Introduction

1 Woowa Brothers (Baemin) 50 Less than 6 years ICT Service Lifestyle Service Food Tech

2 IMM PE Lezhin Entertainment 43 Less than 5 years Cultural Content Publication/Comic/Novel Webtoon

3 (Japan) SBI Holdings Yello Mobile 30 Less than 5 years Other Venture Union

4 Q Capital Partners Yello O2O 21.5 Less than 6 years ICT Service Lifestyle Service

5 JKL PartnersWith Innovation (Good Choice)

17.2 Less than 3 years ICT Service Travel/Accommodation Small-Medium Accommodation O2O Service

6(U.S) PFG

(Partners For Growth)Yello Digital Marketing 15 Less than 3 years ICT Service

Advertising/Sales/Marketing

Digital Marketing Group

7 (Australia) Macquarie Capital Yello Mobile 10 Less than 5 years Other Venture Union Comprehensive Mobile Service Company

8 Synergy Partners Yello Digital Marketing 8.6 Less than 3 years ICT ServiceAdvertising/Sales/

MarketingDigital Marketing Group

9 KG Inicis 8Percent 8.6 Less than 3 years ICT Service Crowdfunding P2P Finance

10 Humax Mesh Korea (Bootake) 6.9 Less than 4 years Distribution/Service Distribution IT Distribution

11 NCSOFT Highbrow 5.5 Less than 5 years Games Mobile Games

12 NCSOFT Uvify 4.1 Less than 3 years ICT Manufacturing Smart Device

13 SV Investment Kiwi Plus 3.4 Less than 4 years ICT Manufacturing Smart Device

14 (China) DT Capital Smart Study (Pink Fong) 3 Less than 7 years ICT Service Education Mobile Education

2016 Startup Investment Trends in Korea ㅣ PART 5. 2016 Startup Investment – Status by Investors

Page 31: 2016 startup investment trends in korea_Platum

31

5-3. 2016 Venture Investor Participation Summary (Max. order/More than 5) (1)

InvestorTotal

Full Disclosure of

Scale

Non-disclosure of

ScaleICT

ServiceICT

Production Games Cultural Content

Bio/Healthcare

Distribution/Service

General Production Others

1 K Cube Ventures 24 21 3 10 10 1 3Nerd Games, Doctor Kitchen, Danggeunmarket, Dable, Moai Games, Baby friends, V8, Salt Lab, Standigm, Seerslab (Lollicam), Shift up (Destiny Child for kakao), Cwavesoft, Obelab, WhaTap, Jubilee Works (Jubilee Timetree), Codesquad, Kokomo, Kongdoo Company, PlaySnackk, Play Hard, Finger Plus, Korea Credit Data (Credit Check), EVRStudio, VITA (Cash Tree)

2 Stonebridge Capital 20 20 - 11 3 1 1 3 1Novomix, Dable, Loplat, LBInvestment, Reality Reflection, MAD Square (Snackk), Madup, Sentbe, Sualab, Style Share, Spoqa (Dodo point), Ocean Bridge, WEX24 Korea, Uberple (Snek), UElectronics, Intocell, Zeroweb, KStone, Kokomo, Flitto

3 KAIST Venture Investment Holdings 16 7 9 10 2 2 2

000gan, Looxid Labs, Marie Table (Hobbyful), Marvelous, Backpackers Group (Bibimbap), Butler (Mosiler), Baby friends, SINI Company, Elice, Orbitz, Osharehouse, ulalaLAB, Ino On (Park Flex), Creatrip, Promisope (Careful), Hogangnono

4Banks Foundation for Young Entrepreneurs

D.CAMP15 11 4 14 1

Loplat, Moin, Baby friends, BSM IT, Onui, Waug Travel (Waug), With mate (Dog mate), Town Company (Town Us), Tella, Ticket Plays (EduTicket), Partner (Grab), Plating, Finda, Korea Credit Data (Credit Check), Havit (Play of Difference)

5 (U.S) Strong Ventures 13 10 3 12 1 Danggeunmarket, Loplat, Moin, Miso, Be Success, Sodit, NSpoons, Onui, With mate(Dog mate), Plating, FixNow, Finda

6 Capstone Partners 13 13 - 9 1 1 2 8Percent, G'Audio Lab, Greedeat (What's for today), Danggeunmarket, The Farmers (Market Kurly), MAD Square (Snackk), Moin, Sodit, Aiji Net (MyRealPlan), NTossGames, Craclefactory (Womenstalk), Tenping, Plating

7 BonAngels Venture Partners 12 10 2 11 1 Nearthlab, MacaronFactory (Macaron), Bucket Plays (Today's Home), Butler (Mosiler), Brave Mobile (Soomgo),

Stayes, Mverse (Surprise), Orange garden (Let's go), Oshare, One Moment, Terafunding, Partner (Grab)

8 SoftBank Ventures Korea Korea 12 11 1 3 1 1 1 3 2 G'Audio Lab, Global Networks (MeatBox), My Music Taste, Balance Hero (True Balance)-twice, Vespa, Real Estate

Direct (R.Square), Stronghold Technology, Speclipse, Apartmentary, Genoplan, Tomocube

9 Primer 11 6 5 11 Dream attic (Castingn), Rengo, Lawoafactory (Modusign), Miso, Supermenz, Scale Chain, Onui, With mate (Dog mate), JOBIS & VILLAINS (JOBIS), FixNow, Hogangnono

10 (U.S) Altos Ventures 10 9 1 5 1 1 1 2 Lendit, Memebox, Backpacker (Ideas), Brain Commerce (Job Planet), Viva Republica (Toss), Bitfinder (Awair), syntekabio, WhaTap,Croquis (Zigzag), EVRStudio

11 Samsung Venture Investment 10 7 3 7 1 1 1 Nuvent (Share@), MAPSSI.com (MAPSSI), Broteen, Blocko (Coinstack), Bitfinder (Awair), Genoplan, Jienem,

Genieworks, Gtention (Welcome), Havit (Play of Difference)

12 Korean Investment Partners 10 10 - 6 1 2 1 G'Audio Lab, The Farmers (Market Kurly), Roof Funding, Seculetter, UElectronics, 72sec, Toomics, Funda, Honey

Biz Hrd (Ddingdong), VITA (Cash Tree)

13 Naver 10 2 8 6 1 2 1 Nexpress, Buzz Music Korea, Vendys (Sikdae), Nspace (SpaceCloud), Urban Play, Elice, Widevantage, Trust Us (POING), Polariant

14 Intervest 8 8 - 1 2 1 3 1 Lunit, Sualab, Stronghold Technology, Speclipse, Craclefactory (Womenstalk), Toomics, Funda, Healcerion (Sonon)

15 DSC Investment 8 8 - 4 1 1 1 1 8Percent, Riiid (ReRemark), WAVUS (carby), illimus, Carrie Soft, Tripod Studios, Team Grape, Flitto

16 LB Investment 8 8 - 2 1 3 2 G'Audio Lab, The Farmers (Market Kurly), LBInvestment, Bitfinder (Awair), Standigm, Obelab, TLX (TLX PASS), Team Grape

2016 Startup Investment Trends in Korea ㅣ PART 5. 2016 Startup Investment – Status by Investors

Page 32: 2016 startup investment trends in korea_Platum

32

5-3. 2016 Venture Investor Participation Summary (Max. order/More than 5) (2)

InvestorTotal

Full Disclosure of

Scale

Non-disclosure of

ScaleICT

ServiceICT

Production Games Cultural Content

Bio/Healthcare

Distribution/Service

General Production Others

17 Magellan Technology Investment 7 7 - 3 1 1 1 1 Broteen, Shaker Media, Aurumplanet (Liner), keypair, Taggle, TradLinx, IMT Korea

18 Mirae Asset Venture Investment 7 6 1 4 1 GameCoach, Luxrobo, Stronghold Technology, Aiji Net (My Realplan), ULikeKorea (Livecare), Influencial,

PRND Co. (Hey Dealer)

19 Smilegate Investment 7 7 - 3 1 1 2 The Whale Games (Battle Comics), Vuno Inc Korea, Salt Lab, SEWorks, Wadiz, Fount, Healcerion (Sonon)

20 UTC Investment 7 7 - 2 2 3 The Farmers (Market Kurly), Baud, Seculetter, Casual Steps (Snappy), Taggle, TradLinx

21 Coolidge Corner Investment 6 6 - 4 1 1 Mr.Mention, Cocoscan (FineRemark), WAVUS (carby), ULikeKorea (Livecare), Injin, Honeybees (Ddingdong)

22 Posco Capital 6 6 - 4 2 Nature Glutec, BBBtech, Shaker Media, Idnstory (Haezoom), 10 fingers (Date Pop), Honeybees (Ddingdong)

23 DS Asset 6 6 - 2 1 1 2 The Farmers (Market Kurly), Riiid (ReRemark), Maxst, AKA Intelligence (Musio), EONE-DIAGNOMICS, Team Grape

24 Mega Investment 5 5 - 4 1 42Company (Slide), Master company (04Master), Mathpresso (Quanda), Balance Hero (True Balance), Speclipse

25 (U.S) 500 Startups 5 4 1 3 1 DaytoLife (Jun), Be Success, 1Life 1Technology (Wahome), Finda-twice

26 (U.S) Sazze Partners 5 3 2 5 Miso, Supermenz, Plating, FixNow, Hogangnono

27 L&S Venture Capital 5 3 2 3 1 1 Double H (Lumidiet), MAD Square (Snackk), Maxst, Sentbe, Classtime (Mylo)

28 (China) DT Capital 5 4 1 1 1 2 Leferi-twice, My Music Taste, Smart Study (Pink Fong), Inomdle Lab

29 Company K Partners 5 5 - 3 1 1 Now busking company (Now Play), Ridibooks, Sandbox Network, Plating-twice

30 K Bridge Investment 5 3 2 4 1 42Company (Slide), Rengo, Lawoafactory (Modusign), Venditz (24Moa), Casual Steps (Snappy)

31 FuturePlay 5 3 2 4 Nearthlab, Apposha, CatchItPlay (CatchItEnglish), Finda-twice

32 IBK Capital 5 5 - 5 Newsystock, Spoqa (Dodo point), Chinada (Chinatan), Korea Carsharing (Carsome), Honeybees (Ddingdong)

2016 Startup Investment Trends in Korea ㅣ PART 5. 2016 Startup Investment – Status by Investors

Page 33: 2016 startup investment trends in korea_Platum

33

5-4. 2016 Investor Participation by Investment Scale * The following table only shows the number of investments by size, regardless of the amount invested by each investor. Since most of the investments over 1 billion are co-invested, the individually invested amounts of investor are not disclosed.        Therefore, participation status in each investment scale but not individual investment amount for each investor company has been analyzed and shown here. (Investors who invested more than 5 cases are in bold)

100million - 990million KRW ($0.1M - $0.8M)

1 billion - 2.9 billion KRW ($0.9M - $2.5M)

3 billion - 4.9 billion KRW ($2.6M - $4.2M)

5 billion - 9.9 billion KRW ($4.3M - $8.5M)

10 billion - 29.9 billion KRW ($8.6M - $25.7M)

30 billion KRW - ($25.8M - )

9 K Cube Ventures, Stonebridge Capital

8 Banks Foundation for Young Entrepreneurs D.CAMP, BonAngels Venture Partners

7 KAIST Venture Investment Holdings K Cube Ventures

6 Capstone Partners, UTC Investment

5 Primer (U.S) Strong Ventures SoftBank Ventures Korea Korea, Stonebridge Capital Stonebridge Capital

4 K Cube Ventures, (U.S) Strong Ventures DS Asset, Magellan Technology Investment, DSC Investment, Intervest

LB Investment

3 Magellan Technology Investment, Coolidge Corner Investment

Smilegate Investment, Korean Investment Partners, Samsung Venture Investment, Mirae Asset Venture Investment, Banks Foundation for Young Entrepreneurs D.CAMP

LB Investment, Smilegate Investment SoftBank Ventures Korea Korea, Korean Investment Partners, (U.S) Altos Ventures, Wonik Investment Partners, Hanwha Investment

Korean Investment Partners

2 Capstone Partners, Samsung Venture Investment, FuturePlay, Mirae Asset Venture Investment, Mega Investment, (U.S) Sazze Partners, (U.S) 500 Startups, Infomark, Venture Square, MashUp Angels, Songhyun Investment, Seven Angels Holdings, Bigbang Angels, Hana Financial Investment, AI Angel Club, NHN Entertainment

BonAngels Venture Partners, Posco Capital, Company K Partners, Coolidge Corner Investment, L&S Venture Capital,(U.S) Altos Ventures, (U.S) 500 Startups, IBK(Industrial Bank of Korea), Medici Investment, SJ Investment Partners, KDB(Korea Development Bank), AJU IB Investment, P&I Investment, ES Investor, Union Investment Partners, IBK Capital, SL Investmen, SV Investment

Mega Investment, DSC InvestmentCapstone Partners, Intervest, (U.S) Altos Ventures, Partners Investment, Cognitive Investment, SBI Investment Korea, (U.S) Qualcomm Ventures

Capstone Partners, Samsung Venture Investment, DSC Investment, Korea Omega Investment, Shinhan Capital, Humax, Atinum Investment, KTB Network, LG UPlus

SoftBank Ventures Korea Korea (U.S) Goodwater Capital, Formation Group

1 Company K Partners, K Bridge Investment, Stonebridge Capital, Posco Capital, (China) DT Capital, Hyundai HCN, Neowiz Investment, THE SQUARE & COMPANY, Bokwang Investment, Vision Creator, Tidesquare, The Turning Point, Korea Venture Investment, Magna Investments, JP Company, Seoul Investment Partners, Midas Dong-A Investment, Collz Dynamics, Central Investment Partners, Fasoo, Danal, Suprema Investment, Hyundai Media, DXL, Shinhan Bank, NHN Investment, Syl Company, Mocomsys, Altonsports, Cosine Individual Cooperative, NTELS, 10x10, Woori Bank, Megastudy, Neofly, Innobase, Korea Science & Technology Holdings, Hanbit Investment, KB Securities, Michuhol Angel Club, ES Investor, The Nest & Company, SK Planet, MoCA Ventures, Able Communications / (U.S) Big Basin Capital / (China) Shindong Network, Empower Investment, Peking University Founder Group, DSKY Ventures / (Japan) Global Brain, Venture Republic

K Bridge Investment, SoftBank Ventures Korea Korea, FuturePlay, (China) DT Capital, KDB(Korea Development Bank), Hanwha DreamPlus, Sejong Venture Partners, Seoul Tech Investment, Central Investment Partners, Plantree Partners, Suprema Investment, BK Investment, The Wells Investment, Sunbo Angel Partners, Devsisters, SEMA TranslinkInvestment, Shinhan Bank, K Cube Holdings, Shinhan Capital, Busan United Holdings, ID Ventures, NAU IB Capital, Idea Bridge Asset Management, Hyundai Motors, NEO plux, Mechanism Angel Fund, Ankang Venture Investment, HG Initiative, Devsisters Ventures, K2 Investment Partners, KT, Ost Investment, Seven Angels Holdings, Woori Bank, Magna Investments, WOOSHIN Venture Capital, Korea Omega Investment, Timewise Investment, Innopolis Partners, East Gate Partners, Hanbit Investment, Hanwha Investment, Humedix, Daesung Private Equity, DTN Investment, Daekyo Investment, GS SHOP, G.N. Tech Venture Investment, Seoul Investment Partners, KITE Entrepreneuship Foundation, IMM Investment, Kakao, KB Investment, LabGenomics, KDB Capital, Bokwang Investment, NHN Entertainment , K-Net Investment Partner, SK인포섹, K-Run Ventures, K Venture Group / (U.S) Big Basin Capital, Y Combinator, Greylock Partners, Lowercase Capital, Foundation Capital, Graph Ventures / (China) Lily&Beauty / (Japan) SEIBU Capital, TOEI Animation, SMBC Capital

Posco Capital, Naver, IBK Capital, L&S Venture Capital, Primer, Korean Investment Partners, Company K Partners, K Bridge Investment, (U.S) Sazze Partners, (U.S) Strong Ventures, (China) DT Capital, HnAP, SK Telecom, Hanmi Science, Songhyun Investment, KDB(Korea Development Bank), Midas Dong-A Investment, Kolon Investment, Stick Investment, DTN Investment, ID Ventures, Atinum Investment, NCSOFT, Daekyo Investment, Woowa Brothers, Intops, SV Investment, Humax, HB Investment, G.N. Tech Venture Investment, IBK(Industrial Bank of Korea), KB Investment, KT, K-Run Ventures, Seoul Investment Partners, NEO plux / (U.S) Funder's Club, Y Combinator / (Japan) YJ Capital / (Russia) Add Venture

Smilegate Investment, DS Asset, Naver, Mirae Asset Venture Investment, Posco Capital, Intervest, IBK Capital, K Cube Ventures, IBK(Industrial Bank of Korea), Tigon Investment, DTN Investment, Synergy IB Investment, KB Investment, ID Ventures, Premier Partners, Hyundai Venture Investment, Atinum Partners, EOGF Partners, NCSOFT, JB Asset Management, NEO plux, KCLAVIS Investment, One & Partners, Kolon Investment, Union Investment Partners, Hana Financial Investment, KDB Capital, BI Investment, SK Securities, Seoul Investment Partners, GS SHOP, Mirae Asset Capital, KDB(Korea Development Bank), K-Net Investment Partner, Songhyun Investment, K Venture Group, UBCare, SJ Investment Partners, eBest Investment, Kukje Pharma, IHU Investment, K2 Investment Partners / (U.S) Big Basin Capital, Danhua Capital, Sierra Ventures, Qualcomm Ventures / (Japan) Gakken, Rakuten Ventures / (Taiwan) Inventec / (UK) Kingsley Capital Partners

Company K Partners, Posco Capital, LB Investment, Capstone Partners, Coolidge Corner Investment, Partners Investment, Mega Investment, DS Asset, Intervest, UTC Investment, (U.S) Altos Ventures, (China) DT Capital, IMM Investment, Bokwang Investment, KG Inicis, Samsung Investment, SEMA TranslinkInvestment, Q Capital Partners, Premier Partners, Synergy Partners, Praxis Capital Partners, Shinhan Investment, ID Ventures, JKL Partners, AJU IB Investment, KTB Network, SL Investmen, IBK(Industrial Bank of Korea) / (U.S) Formation Group, Goodwater Capital, PFG(Partners For Growth) / (Australia) Macquarie Capital

(U.S) Altos Ventures, IMM PE / (U.S) Mousse Partners, Funder's Club, Pear Ventures, Cowboy Ventures, Cota Capital / (China) Hillhouse Capital Group Consortium / (Japan) SBI Holdings

2016 Startup Investment Trends in Korea ㅣ PART 5. 2016 Startup Investment – Status by Investors

Page 34: 2016 startup investment trends in korea_Platum

PART 6

2016 Startup M&A Status

2016 Startup Investment Trends in Korea

34

Page 35: 2016 startup investment trends in korea_Platum

• 2016 Annual startup M&A: 22 cases (total: 19 cases, mergers: 3 cases) • In 2015, 15 acquisitions were made from Yello Mobile's subsidiaries (Yello Digital Marketing Group, Yello Travel, Yello Shopping Media). In 2016, the number of mergers and acquisitions declined (40 to 22). • Dec. 2016, Konex listing on Venture Union model 500V

2016 Monthly Startup M&A Overview

35

6-1. 2016 Startup M&A Trend2016 Startup Investment Trends in Korea ㅣ PART 6. 2016 Startup M&A Status

2015 - 2016 Monthly Startup M&A Deal

0

2

4

6

8

10

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

6

3

2

1

4

111

3

2

3

11

4

5

4

9

2

5

4

2015 2016

(Unit: No. of Companies) (Unit: No. of Companies)

0

1

2

3

4

5

6

Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sep. Oct. Nov. Dec.

1

1

1

5

3

2

1

3

11

3

Acquisition Merger

Page 36: 2016 startup investment trends in korea_Platum

36

Acquir Acquirer Acquired Acquired Introduction Remark

Jan. - 1 Honeybees (Ddingdong) Pinkpage On-demand living convenience service

Jan. - 2 Kakao LOEN Entertainment Comprehensive music contents76.4% share

($1.55B)

Jan. - 3 Baemin Fresh Ongkasomsi Premium lunchbox

Feb. - 1 Kakao Parking Square (Park here) Parking area search, reservation service 100% share

($8.6M)

Mar. - 1 Baemin Fresh Tuling Detox juice

Jul. - 1 Enuri Megabrain (Shipget) Cross-border shopping mobile application 82% share

Jul. - 2 Yanolja Hotel Now Hotel on-day reservation service

Jul. - 3 WFoodMarket (The Banchan) Home meal distribution online mall

Sep. - 1 Zimzom Matajwo O2O luggage store 82% share

Oct. - 1Userworks

(I'm a gamer) Mobile business platform

Oct. - 2 Futurestream Networks

(China) Oblisss China Online Marketing

Consulting Company China Local online marketing

Nov. - 1 RGPkorea (Yogiyo) Npot Delivery APP service

Nov. - 2 Spotlightly 064Studio Brand design consulting

Nov. - 3 Nexon NSC Mobile games developer (MapleStory M co-developer)

Acquir Acquirer Acquired Acquired Introduction Remark

Dec. - 1 Spoqa Tmon Plus Small and medium merchant customer care service

Dec. - 2 B2LiNK Skin Angel Natural cosmetics

Dec. - 3 Wahome Housecare Japan Airbnb management

Dec. - 4 SK Planet Hello Nature Eco-friendly premium food online sales 51% share

Dec. - 5 Acetak stoRIVERS (Chemi-study) Education contents platform

Merger Merger Company Integrated Corporation Name Company/Product Introduction Remark

May. Kono labs, Opinion8 Kono labs Artificial intelligence-based personal agenda

managing service, big data analysis

Jul. Slowalk, UFOFactory Slowalk Design solution, IT solution

Dec. JOBIS & VILLAINS, Datastorm JOBIS & VILLAINS Receipt secretary service, crowd sourcing data

analysis service

Listed Listed Company Company/Product Introduction Established

Oct. Incross Listed on KOSDA Video advertisement networ 2007 Aug. Established

Nov. ME2ON Listed on KOSDA Software and game business 2010 Jun. Established

Dec. 500V Listed on KONE Venture alliance 2015 Jan.

Dec. Ocean Bridg Listed on KOSDA Chemical materials/Equipment/Consumables for Semiconductors

2012 Mar. Established

6-2. Monthly Startup M&A Deals in 2016

* ICT Sector or establishment younger than 7 years old by enterprise standards.

2016 Startup Investment Trends in Korea ㅣ PART 6. 2016 Startup M&A Status

Page 37: 2016 startup investment trends in korea_Platum

Appendix.

2014 - 2016 Startup Cumulative Investments

2016 Startup Investment Trends in Korea

37

Page 38: 2016 startup investment trends in korea_Platum

38

• Startups that received cumulative investment from 2014 to 2016: Total investment of $798.4M in 60 companies • Most reinvestment was done in ICT Sector Startups in the field of Lifestyle Service, Travel/Accommodation attracted the highest amounts of cumulative investments. • Startup with most cumulative total investment: Yello Mobile (Total investment of $187.2M / $100M in 2014, $47.2M in 2015, and $40M in 2016)

2016 Startup Investment Trends in Korea ㅣ Appendix: 2014 - 2016 Startup Cumulative Investments

2014 - 2016 Cumulative Investment Company – By Sector Total Investment Ratio (Total of $798.4M)

1%

1%

2%2%

23%

27%

43%

ICT ServiceDistribution/ServiceOtherCultural ContentICT ManufacturingGamesBio/Healthcare

Lifestyle Service $112.5M / 5

Travel/Accommodation $51.9M / 5

Advertising/Sales/Marketing $47.7M / 3

Crowdfunding $30.7M / 4

Finance/Insurance $27.1M / 1

Education $17.2M / 5

SWTech Solution $16.4M / 4

Food $16.3M / 4

Fashion/Beauty $10.1M / 1

Real estate $4.8M / 1

Business Solution $4.6M / 1

Transportation/Vehicles $2.1M / 1

Data and Info Solution $1.7M / 1

Community $0.5M / 1

Yello Mobile

Memebox

Woowa Brothers

Yello Digital Marketing

With Innovation

Viva Republica

Ridi

Yanolja

Mesh Korea

8Percent

0 20 40 60 80 100 120 140 160 180 200

12.7

12.9

17.2

22.8

17.2

23.6

50

126

40

6.8

8.5

4.3

11.1

29.5

47.2

7.6

14.3

47.4

100

2014 2015 2016

(Unit: $M)

TOP 10 Maximum Cumulative Investment in 2014 - 2016

19.5

21.4

13.8

24.8

27.1

28.3

37.9

97.4

155.5

187.2Specific Business Sectors (Amt / # of Co.)

Page 39: 2016 startup investment trends in korea_Platum

39

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

1 Yello Mobile

2014 100 (U.S) Formation 8

187.22015 47.2 (U.S) Formation 8

2016 10 (Australia) Macquarie Capital

2016 30 (Japan) SBI Holdings

2 Memebox

2015 29.5 (U.S) Formation 8, Goodwater Capital

155.52016 60(U.S) Goodwater Capital, Altos Ventures, Cowboy Ventures, Formation Group, Funder's Club, Pear Ventures, Mousse Partners, Cota Capital, Janet Gurwitch(Founder of Laura Mercier)

2016 66 (U.S) Formation Group, Goodwater Capital

3 Woowa Brothers (Baemin)

2014 11.4 (U.S) Altos Ventures, IMM Investment, Stonebridge Capital, (Japan) CyberAgent Ventures etc.

97.42014 36 (U.S) Goldman Sachs

2016 50 (China) Hillhouse Capital Group Consortium

4 Yello Digital Marketing

2014 14.3 DSInvestment advisory, LB Investment etc.

37.92016 8.6 Synergy Partners

2016 15 (U.S) PFG(Partners For Growth)

5 With Innovation (Good Choice)

2015 11.1Korean Investment Partners, Mirae Asset Venture Investment, Bokwang Investment, DaeGyeong Venture Capital, Future Investment Partners 28.3

2016 17.2 JKL Partners

6 Viva Republica (Toss)

2015 4.3 KTB Network, (U.S) Altos Ventures, IBK(Industrial Bank of Korea)27.1

2016 22.8 KTB Network, (U.S) Goodwater Capital, (U.S) Altos Ventures etc.

7 Ridi (Ridibooks)

2014 7.6 NEO plux, CompanyK, Mirae Asset Venture Investment, Atinum Investment

24.82016 17.2 Praxis Capital Partners, Shinhan Investment, Premier Partners,

Company K Partners

8 Yanolja2015 8.5 Partners Investment

21.42016 12.9 KTB Network, (U.S) Goodwater Capital, (U.S) Altos Ventures etc.

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

9 Mesh Korea (Bootake)

2015 6.8 East Gate Partners, Shinhan Capital, Seoul Investment Partners, Solborn Investment

19.52015 Undisclosed SBI Investment Korea, KDB Capital

2016 5.8 KDB Capital, Humax, Kukje Pharma etc.

2016 6.9 Humax

10 8Percent

2015 1.3 Banks Foundation for Young Entrepreneurs D.CAMP etc.

13.82016 3.9 KG Inicis

2016 8.6 DSC Investment, SBI Investment Korea, Capstone Partners

11 Balance Hero (True Balance)

2015 0.7 BonAngels Venture Partners, Mega Investment

11.92016 2.6 SoftBank Ventures Korea Korea

2016 8.6 SoftBank Ventures Korea Korea, Mega Investment, IMM Investment

12 Smart Study (Pink Fong)

2015 8.5 IBK Capital, KDB Capital11.5

2016 3 (China) DT Capital

13 StyleShare 2014 2.4 LB Investment

10.12016 7.7 Stonebridge Capital, Atinum Investment, KTB Network

14 Honest Fund

2015 1.9 Yello Finance Group, Settlebank, Ticket Monster CEO Daniel Shin

82016 0.9 Shinhan Bank

2016 5.2 KB Investment, Hanwha Investment, Shinhan Capital etc.

15 B2LiNK

2015 0.9 DSC Investment

7.82015 2.6 KTB Network

2015 Undisclosed (China) DT Capital

2016 4.3 IBK(Industrial Bank of Korea), SK Securities

16 MAD Square (Snakk)

2015 1.7 Capstone Partners, L&S Venture Capital, Angel investor

7.72015 3 Humax, Seoul Investment Partners, Kiwoom Investment, IBK Capital

2016 3 Stonebridge Capital, Humax, L&S Venture Capital, Capstone Partners

2016 Startup Investment Trends in Korea ㅣ Appendix: 2014 - 2016 Startup Cumulative Investments

2. Cumulative Investments for 2014 - 2016 (1)

Page 40: 2016 startup investment trends in korea_Platum

40

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

17

2015 2.6 GS SHOP

7.72015 3 Posco Capital, BK Investment

2016 2.1 Stonebridge Capital, BK Investment

2016 Undisclosed Korea Investment & Securities

182014 Undisclosed

7.72016 7.7

192014 1

72016 6

202015 2.1 K Cube Ventures, LB Investment

6.42016 4.3 K Cube Ventures, Stonebridge Capital

212015 1.3 (U.S) Altos Ventures

6.32016 5

222014 1 SoftBank Ventures Korea Korea

5.32016 4.3 Premier Partners, SoftBank Ventures Korea Korea, Mirae Asset

Venture Investment, Intervest

232015 0.9 SoftBank Ventures Korea Korea, Capstone Partners

5.22016 4.3 Korean Investment Partners, LB Investment, SoftBank Ventures

Korea Korea, Capstone Partners etc.

242015 0.7 K Cube Ventures

5.22016 4.5 (U.S) Altos Ventures, Samsung Venture Investment, LB

Investment, GS SHOP

25 Salt Lab2015 1.7 K Cube Ventures

5.12016 3.4 K Cube Ventures, Smilegate Investment

262015 1.7 K Cube Ventures, Partners Investment

4.82016 3.1

27 Real Estate Direct (R.Square)

2014 1.4 SoftBank Ventures Korea Korea4.8

2016 3.4 (Japan) YJ Capital, SoftBank Ventures Korea Korea

2. Cumulative Investments for 2014 - 2016 (2)

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

282015 0.4 (U.S) Big Basin Capital

4.72016 4.3 K-Net Investment Partner, Capstone Partners, (U.S) Big Basin

Capital, SJ Investment Partners

29 Tosslab (Jandi)

2014 2 SoftBank Ventures Korea Korea, Cherubic Ventures, Ticket Monster CEO Daniel Shin etc. 4.6

2016 2.6 (U.S) Qualcomm Ventures, HnAP

30 Uvify2015 0.3 K Cube Ventures, TIPS, Korea Institute of Startup &

Entrepreneurship Development 4.42016 4.1 NCSOFT

31 Sandbox Network2015 0.9 East Gate Partners

4.32016 3.4 Company K Partners, K-Run Ventures

32 Lunit2015 1.7 SoftBank Ventures Korea Korea, K Cube Ventures, (U.S)

Formation 8 3.92016 2.2 Intervest

33 Craclefactory (Womenstalk)

2015 1.7 IMM Investment, NVESTOR, (Japan) CyberAgent Ventures3.7

2016 2 Intervest, Capstone Partners etc.

34 Shaker Media2014 2.9 Posco Capital, NHN Investment, 500 Startups,

Gangwon Technology Holdings 3.7

2016 0.8 Magellan Technology Investment, Posco Capital, NHN Investment

35 Vendys (Sikdae)

2015 0.6 BonAngels Venture Partners, Woowa Brothers3.6

2016 3 KDB(Korea Development Bank), Woowa Brothers, Naver

36 Trillionaire (Huiseoul)

2015 3 (U.S) Altos Ventures3

2016 Undisclosed (France) Partech Ventures, (U.S) Tekton Ventures, (China) 2020 Limited

37 Smatoos (BeNative Pro)

2015 2.6 Korean Investment Partners, Partners Investment2.6

2016 Undisclosed MiraeN

38 O'Square (Ggumim)

2015 0.9 Posco Capital2.6

2016 1.7 DTN Investment, Bokwang Investment, SJ Investment Partners

39 Funda

2015 Undisclosed TheVentures

2.62016 0.9 Seven Angels Holdings

2016 1.7 Korean Investment Partners, Intervest

2016 Startup Investment Trends in Korea ㅣ Appendix: 2014 - 2016 Startup Cumulative Investments

Page 41: 2016 startup investment trends in korea_Platum

41

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

40 Nthing2015 1.7 KDB(Korea Development Bank)

2.22016 0.5 (China) Empower Investment

41 PRND Co. (Hey Dealer)

2015 0.7 GS SHOP

2.12015 Undisclosed TheVentures

2016 1.4 SV Investment, Mirae Asset Venture Investment, Mechanism Angel Fund

42 Tenping

2015 0.3 East Gate Partners

2.12015 Undisclosed Capstone Partners

2016 1.7 SEMA TranslinkInvestment, Capstone Partners

43 Riiid (ReRemark)

2015 0.2 TheVentures2.1

2016 1.7 DSC Investment, DS Asset, Shinhan Capital

44 Dable2015 0.7 K Cube Ventures, TIPS

1.72016 1 Stonebridge Capital, K Cube Ventures

45 Culture Hero2015 0.4 K Cube Ventures

1.32016 0.9 KDB(Korea Development Bank)

46 10 fingers (Date Pop)

2014 0.4 Coolidge Corner Investment1.3

2016 0.9 Posco Capital

47 Zikto2015 1 IBK Capital, SBA Seoul Business Agency

12016 Undisclosed Green Cross Well-being

48 Chinada (Chinatan)

2014 1 SoftBank Ventures Korea, Coolidge Corner Investment

12015 Undisclosed Mirae Asset Venture Investment, SoftBank Ventures Korea, Coolidge Corner Investment

2016 Undisclosed IBK Capital, AJU IB Investment

49 Town Company (Town Us)

2015 Undisclosed East Gate Partners

0.92016 0.9 D.CAMP & Banks Foundation for Young Entrepreneurs, Idea

Bridge Asset Fund

50 All stay2015 0.4 Venture Republic, Tidesquare

0.72016 0.3 (Japan) Venture Republic, Tidesquare

Investee Investment Amount (Year, $M) Investors Total Amount

($M)

51 Classtime (Mylo)

2015 0.6 Medici Investment, WITHUS Partners0.6

2016 Undisclosed L&S Venture Capital

52 Baby friends2014 Undisclosed CEO Heewoo Lee

0.52016 0.5 K Cube Ventures, KAIST Venture Investment Holdings, D.CAMP &

Banks Foundation for Young Entrepreneurs

53 JOCOOS2014 0.5 BonAngels Venture Partners, Tab the Momentum

0.52016 Undisclosed Seoul Business Agency

54 Brandi2015 0.4 DSC Investment

0.42016 Undisclosed (U.S) Big Basin Capital

55 Nuvent (Share@)

2015 0.3 East Gate Partners0.3

2016 Undisclosed Samsung Venture Investment, Seoul Business Agency

56 Cocoon Games2014 0.3 K Cube Ventures

0.32016 Undisclosed Nexon

57 Jienem2015 0.2 AI Angel Club

0.22016 Undisclosed Samsung Venture Investment, AI Angel Club

58 Orbitz

2014 Undisclosed undisclosed ((U.S) Angel Investment)

0.12015 0.1 BonAngels Venture Partners

2016 Undisclosed KAIST Venture Investment Holdings

59 Brat Village (DrHouse)

2015 Undisclosed Strong Ventures, East Gate Partners

-2015 Undisclosed K Cube Ventures

2016 Undisclosed Coolidge Corner Investment etc.

60Brave Pops Company (Class123)

2014 Undisclosed Fast Track Asia, BonAngels Venture Partners, Ticket Monster CEO Daniel Shin -

2016 Undisclosed SK Happiness Spread Organization

2. Cumulative Investments for 2014 - 2016 (3)2016 Startup Investment Trends in Korea ㅣ Appendix: 2014 - 2016 Startup Cumulative Investments

Page 42: 2016 startup investment trends in korea_Platum

We have published a research report analyzing startup investment trends in Korea in 2016. This report is planned and produced to share information about industry investment trends. Based on the 347 startup investment deals and 22 M&A deals published inside and outside of Korea in 2016, this report provides an overview of monthly investment trends, current investment by investment scale, sector, and age of business, investor status, annual M&A status, etc. for 2016.

This report uses the data publicized and provided by investee companies and investors. This is information about startups (investee company), investors, investment scales, and timing. Platum conducted its own analysis regarding the monthly trend and the investment weight distribution, and then calculated the result by applying the general total calculation method and percentages.

The sector classification system applies the middle classification adopted by the Korea Venture Investment Association for use in Standard Industrial Classification (KSIC). In the process of classifying the startup sector, companies were judged and classified by the Platum research team based on the primary business type of each investee company.

When using this report externally, you accredit Platum and indicate that this report is a product of Platum’s research.

We hope that many people will benefit from this report and its domestic startup investment trend data.Thank you.

Platum CEO Sangrae Jo Platum China Research Center, Senior Researcher Seunghee Han Advice Kookmin University, Global Venture Graduate School Professor Jonghoon Lee Contact [email protected]

Issued by Platum

Date of publicationㅣ Mar., 2017 TEL ㅣ +82-70-4060-1118 WEB ㅣ platum.kr

COPYRIGHT 2017 Platum Inc. Platum ALL RIGHTS RESERVED