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Investor Presentation | January 2016 Proprietary & Confidential
THE TEAM
Keith M. Nielson Founder
Inventor, artist, brazillian jiu jitsu.
B.S. in Mechanical Engineering from GMI. 10+ years of c-level management
experience, Young Presidents Organization (YPO).
Kevin M. Vann CEO/Founder
Avid runner, cyclist, traveller.
B.S.E. in Naval Architecture & Marine Engineering, M.S.E. in Industrial
Operations Engineering from the University of Michigan
Robert Daley Advisory Board Member
CEO of 4moms, $70M in annual revenue,
designs and manufactures high-end products for babies and toddlers.
Buzz Leer Key Account Sales
Vice President of Sales & Marketing at Lenox, as well as Mikasa, Neoflam, Waterford, Bed Bath &
Beyond and on-air host for HGTV.
Troy Devens Key Account Sales
Sales Executive at O’Neill Marketing Group
(OMG), buyer at Target and planning/logistics for General Mills.
TO CREATE INNOVATIVE AND HIGH DESIGN PRODUCTS THAT CHANGE THE GAME OF THEIR RESPECTIVE
CATEGORY.
VISION
MARKET
Market Size
BILLION$48
$6.3 billion spent onkitchen electrics
$48 billion housewares market and growing
$7.5 billion spent onkitchen tools/gadgets and storage
DEMOGRAPHICSTarget Audience Men and women between 25-65 who enjoy working in the kitchen and value quality products that are an improvement in both form and function.
Our Current Consumer Demographic
$50-74K (12%)$75-99K (14%)$100-149K (22%)> $150K (41%)
$25-49K (7%)< $25K (4%)
IncomeStyle (11%)Quality (33%)Function (56%)
Value
25-34 (16%)35-44 (20.5%)45-54 (20.5%)> 55 (42%)
< 24 (1%)
Male 25%Female 75%
DRAWERDECORResolve clutter in minutes.
ALUMINUM ROLLING PINElegantly practical.
HIGHLIGHTS
• $42,764 pre-sales in 30 days on KICKSTARTER
• $5,000+ response on New York Times article
SALES BY COLORDirect to Consumer
31%
35%
17%
17%
FINGERMITTGet a grip on heat.
MAGNETICTOWELArm’s-length convenience.
MILESTONES
drawerdecorProduct Debut
FOUNDED2011
Year of Press
2012
Back in hardware mode
2013
Kicked Into Gear
2014Leap Year
2016
2015
Received seed funding, May ‘11
Shipped 1st pre-order, Jun ‘11
InStyle, Sep ’11
Better Homes and Gardens, Feb ‘13
Lakeland (UK), Apr ‘13
The Container Store, Jul ’13
Food Network Magazine, May ‘12
Real Simple, Jun ’12
Fine Cooking, Oct ‘12
ShopSmart, Nov ’12
Mercante AS (NL), Jul ’13
MagneticTowel Launch, Sep ‘13
Go Mass or Go Home
KICKSTARTERWoman’s Day, Sep ‘14
Bed Bath & Beyond, Feb ‘15
New York Times, Feb ’15
Food & Wine, May ‘15
Wayfair, Jun ‘15
Good Housekeeping, Oct ‘15
Target, Oct ’15
HSN, Nov ‘15
This Old House, Nov ’15
TRACTION
PRESS
USE OF PROCEEDS
MARKETING
PRODUCT
SALES
• Support key accounts with promotional campaigns including ads and PR
• Attend additional gift and buying shows (Dallas Gift, New York Gift, Ambiente, etc.)
• Ramp up inventory on existing product lines
• Continue R&D and manufacture of products waiting in proprietary pipeline
• Hire additional personnel (i.e. full-time sales manager, accountant, operations manager)
• Expand manufacturer’s representative network and leverage experienced sales manager’s network
THE DEAL
DEAL OFFER
Amount of Raise: $750k-$1M
Structure: Convertible Note
PROJECTIONS
2015 2016 2017
$157K
$1.1M
$2.1M
SALES2015 2016 2017
$230K
$864K
$1.5M
COGS EXPENSES
2015 2016 2017
($72K)$286K
$639K
EBITDA
CONNECTYou’re awesome. Let’s talk.
Facebook @kmnhome
Twitter @kmnhome
Phone 888.276.5979
Email [email protected]