YOUTUBE as New Sensation

Seo, You Jung Kate

PUBLISH A51

YOUTUBE?

• Youtube can be a way of promoting people, product, brand, services, etc.

Advertise

-

ment

Promoting

Promote and advertise

Youtuber starProduct

Charice Pempengco

• Her single Pyramid with singer Iyaz topped the Billboard Dance chart at #1. Her album sales during its first week landed her in the #8 spot on the US Billboard Hot 200 chart, making her the first ever Asian artist in history to enter the Billboard top 10.

• Now, she is active as an en-tertainer in the Philippines and United States.

Bethany Mota

• 7.6 Million Subscribers• 300 million video views• Currently performing in

“Dancing with the stars”• Revealed her song • “Need you right now”

Aeropostale

• Has her own clothing and jewelry line in Aeropostale, called “Motavator”

• Christine Miller, an Aéro-postale executive, began with Mota’s appearance at several Aeropostale events; as hun-dreds and hundreds of Mota fans turned up at these co-branded events, Aeropostale saw an advantage in working with her.

Aeropostale

• Promotion video reached over 3 millions view

• In addition to promoting her clothing line, Mota has also been featured in profiles from several major outlets and, has made Aeropostale a more attractive option for potential buyers

Bethany Mota

Bethany Mota

• Half way through fiscal 2013, Aeropostale acceler-ated its under-performing store closures to reduce its operating expenses

• offsetting impact on the company’s revenue decline.

References

• http://www.imdb.com/name/nm2952108/bio

• http://www.businessinsider.-com.au/haul-teenage-youtube-shopping-star-bethany-mota-2014-1

• http://www.youtube.com