Writing Social Media Content

EXSP 8505Daryl Pereira, IBM

Feb 7, 2017

Why does social media matter?

What forms does social media take?

How should brands think about social media?

Ideas to explore• D: Campaign for a new pair of sneakers

• C: Event for couples getting married soon

• B: Promoting organic cookies

• A: Travel company outreach during a major storm

Key points to consider• Differentiation

• Tell strong customer stories

• Think of content that delights and informs

• Think of the hero’s journey

Framework• Strategy

• Messaging

• Content plan

• Distribution

• Measurement