Sitting down +Selfies +Content

= ?

IA

Sitting down

There’s a time and a place for dashing about

@escmum

@escmum

@escmum

Stalk your users*

*sort of. In a polite, respectful, legal way

@escmum

Stalk. n. pursue or approach stealthily

@escmum

@escmumCreative commons licence

Selfies

@escmum

1.Have an open, respectful, mind2.Go to several forums3.Find patterns (respectfully)4.Follow threads (respectfully)

@escmum

Who *are* all these people?

@escmum

5 forums gave me:• content plan• priority• mental models• journeys

@escmum

Clusters

@escmum

@escmum

Content

“…people act in part upon the basis of myths, dogmas, ideologies and ‘half-baked’ theories.”

@escmumhttp://ecsocman.hse.ru/data/957/750/1216/9309003.pdf

When an IA problem isn’t an IA problem

@escmum

I have a dream….

@escmum

@escmum

Reality:do what you can with what you’ve got

@escmum

Top tips

• Sit down• What do you know• Analytics• Forums• Stealth research• Drink tea

@escmum

Time spent learning can’t be a waste of time

@escmum

Thank you

Content design course: March 7thwww.sarahjrichards.com/courses