SEO

S I M P L EO V E R V I E W

OF

A

D O U G L A SH O L L I N G S W O R T H

J A N U A R Y 2 0 1 6

What is "seo"?

"Search Engine Optimization (SEO) is a processin which specialists rewrite and reformat thecoding on web page files to bring them in line

with search engine web standards."

What is "seo"?

SEO Tactics fall within 2 main categories

(1) On-Site SEO (2) Off-Site SEO

What is "seo"?

(1) On-Site SEO

"Any process that improves the volume andquality of files on your client's website byaligning their coding and formatting with

search engine guidelines."

What is "seo"?

(2) Off-Site SEO

"Any process that improves the quality of files onyour client's website by earning links from files

on other trusted, high-quality websites."

Why Do Businesses Look for SEO Services?

"Although each business has a unique reason forseeking out an SEO Service Provider, the majority of

business owners or webmasters will pay for someoneelse to optimize their files for them, either due to

their ignorance of search engine guidelines orbecause their time is worth more than the cost of

outsourcing to a professional SEO."