What Is Google Penguin Penalty and How It Can Affect Your Site?

What is Google Penguin PenaltyHow it can affect your site?

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What is Google Penguin Penalty

A Google penalty is the negative impact on a website's search rankings based on updates to Google's search algorithms and/or manual review. The penalty can be an unfortunate by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Reasons for penalties

Google penalizes sites for engaging in practices that are against its webmaster guidelines. These penalties can be the result of a manual review or algorithm updates such as Google Penguin.


What is Google Penguin Penalty

Confirmed Penguin updates

Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)

Penguin 2 on May 26, 2012 (impacting less than 0.1%)

Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)

Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)

Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)

Penguin 6 (AKA Penguin 3.0) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014 Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations.


Google Penguin: How It Can Affect Your Site

Over-optimized anchor text

Links from low quality content

Sponsored links

Links from irrelevant content

Multiple links from the same source


About Some Google Penguin Penalty

Link Schemes:Link Schemes: Some people participate in link schemes for exchanging links with companies and websites. According to Google it is a Black Hat trick that can lead your website to Penguin Penalty. Stay away from these kind of Link Exchanging programs and try to create some quality back links with Guest posting.

Keyword Stuffing:Keyword Stuffing: This is a Black Hat Trick used to improve the Search Engine ranking of their sites. This trick includes using too much keywords in Meta tags or in the HTML code which can only be read by search engines but not by readers.


About Some Google Penguin Penalty

Cloaking:Cloaking: Cloaking is a technique to present your blog or website differently to search engine Spiders or Crawlers as compared to other readers, this is usually done by delivering content based on IP addresses or User agent HTTP header of the user requesting the page.

Duplicate Content:Duplicate Content: I think all Newbie Bloggers are aware of this term, actually this trick is tried by every blogger in the start of his blogging career. Even I also tried these kind of tricks to increase Search Engine Rankings. This is a trick which means Copying of content from some blog and pasting it in your new blog post.



Those who played by Google rules and got hit … “collateral damage”.

Those who did some shady link building.

Those who had no idea what link building strategies were used because they outsourced it.

Those who were confused by how Google might treat SEO or you might have received bad advice and thought they were playing by Google’s rules … but weren’t.



Effect On Search ResultsEffect On Search Results

By Google’s estimates Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled another Penguin update, called Penguin 1.1. This update, according to Matt Cutts, was supposed to affect less than one-tenth of a percent of English searches. The guiding principle for the update was to penalize websites using manipulative techniques to achieve high rankings. The purpose per Google was to catch excessive spammers. Allegedly, few websites lost search rankings on Google for specific keywords during the Panda and Penguin rollouts.[according to whom?] Google specifically mentions that doorway pages, which are only built to attract search engine traffic, are against their webmaster guidelines.


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Contact US

FF-107, Abhishree Adroit,Nr. Swaminarayan Mandir,Mansi Circle, Vastrapur,Ahmedabad - 380015Gujarat, India.

Techno Infonet

[email protected]



http://www.technoinfonet.com/



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What Is Google Penguin Penalty and How It Can Affect Your Site?