Embed Size (px)
DESCRIPTION
Content that is communicated through the internet or computer networks. Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers. Digital Media is mainly marketed through: Websites and Blogs Social Media Networks
Citation preview
What is Digital Media?
Caryn BrownBNI – Centers of Influence
8 August 2013
04/13/2023 www.DigitalMediaButterfly.com 2
What is Digital Media?
• Content that is communicated through the internet or computer networks.
• Digital Media makes use of electronic devices such as computers, tablets, and smartphones to market to potential clients and current customers.
• Digital Media is mainly marketed through:– Websites and Blogs– Social Media Networks
04/13/2023 www.DigitalMediaButterfly.com 3
WEBSITE
04/13/2023 www.DigitalMediaButterfly.com 4
Your Website is Your Main Focus
• A company’s website should be the main focus of any digital media campaign.
• It should be used as:– a promotional tool – a landing place for consumers to get additional
information and educate themselves on the company
04/13/2023 www.DigitalMediaButterfly.com 5
Your Website is Your Company’s Online Hub
• By creating an online identity hub for your company, it will increase brand image and awareness and you will be able to reach a wider target audience more efficiently.
• All your Digital Media efforts should lead your audience back to your website.
04/13/2023 www.DigitalMediaButterfly.com 6
Your Website’s Content
• Content refers to the text and images on your website. • You need to update the content on your site often and
consistently. – One of the easiest ways to do this is through blog posts. – Blog posts will also keep people coming back to your site
and let visitors to your site know that the website (and your business) is still in operation.
• Digital Media places a higher emphasis on content than programming. Meaning what your website has to say is more important than the programming in your site.
04/13/2023 www.DigitalMediaButterfly.com 7
SOCIAL MEDIA
04/13/2023 www.DigitalMediaButterfly.com 8
Social Media N
etworks
• YouTube
• Foursquare
• Google+
04/13/2023 www.DigitalMediaButterfly.com 9
Social Media Best
Practices
• Set Goals
• Create a Plan and Content Strategy and
Stick to it!
• Track Growth
• Monitor what is being said regarding
your company on-line
• Listen to others in the community, don’t just talk
• Communicate with your clients in the way that they prefer
04/13/2023 www.DigitalMediaButterfly.com 10
Social Media M
yths• It’s Free
• It’s Fast
• It’s Viral
• You Can’t Measure it
• It’s Optional
• It’s Hard
04/13/2023 www.DigitalMediaButterfly.com 11
Other Ways Digital Media is Marketed
• Email and E-newsletters• E-books• Digital Billboards• Digital Ads• Text Messaging
