What Happens to Businesses that

Don't Have Website Monitoring

Service in Place?

Website monitoring has become a must-have in the world

of online commerce. Some people, however, may not see

why website monitoring and server monitoring are so

crucial in today's online day and age. In the era of

ecommerce, what exactly happens to websites that do not

have monitoring service in place? Here are some

cautionary tales to help you understand why downtime is

so dreaded among those in the know.

You Get a Call From Your Customer

You're having a "slow" day and decide to take advantage

of the lull in website traffic and orders and kick back with

a cup of coffee. After about an hour, the phone rings. It's a

valued customer asking why your website isn't online.

You're a bit chagrined - because you had no idea. It looked

like it was fine on your end, but you didn't realize you

were looking at a cached version of your site and your site

wasn't actually functioning.

You assure your customer that you'll take care of the

problem immediately, only to find out your site has been

offline for a few hours and you had no idea. How many

sales did you lose? Even worse, how many potential

customers did you just push away? If website monitoring

had been in place, you would have known about the

downtime - the minute it occurred - and you wouldn't

have had to have to endure the embarrassment of a

customer alerting you.

Your Website Exceeds Its Allocated Bandwidth or Is

Affected by Other Sites on a Shared Server

Your site suddenly goes down because you exceeded

your allocated bandwidth - and you could have seen it

coming, had you seen the decrease in site performance

that usually precedes such situations or you could have

been notified of the rapidly-increasing traffic, if you had

only had website monitoring service in place.

Worse yet, you may be on an unlimited plan on a shared

server and one of the other sites is hogging all of the

server's bandwidth, affecting the performance of your

site. In either situation, you would have been notified of

the issue by your website monitoring service rather than

finding out the hard way with decreased sales and lost

profits.

It's No Laughing Matter

When it comes to your website, lost customers and lost

profits are no laughing matter. You want to be sure you

stay on top of any issues that can affect your business's

bottom line – especially when it comes to the uptime and

performance of your website. This is exactly why website

monitoring service is not an optional feature for serious

ecommerce professionals. It's an absolute must.

Alertra is a leading provider of website monitoring and

alerting services. We monitor the availability and

performance of Internet-connected devices. Alertra

website monitor provides timely alert notifications and

access to detailed reporting. We offer monitoring service

to all sizes of businesses right from small businesses to

Fortune 500 companies.