Weighing the Impact of Great Design

WEIGHING THE IMPACT OF GREAT DESIGN

LIS HUBERT

ELISABETHHUBERT.COM

@LISHUBERT

STORY TIME

* this image isn’t mine. I got if off Google Images and forgot to note the source. Please don’t sue me.

* Image from http://images-cdn.moviepilot.com/

http://images-cdn.moviepilot.com/images/c_fill,h_1006,w_1920/t_mp_quality/e8gqty4npwj1aroeef7d/9-celebrity-zombie-cameos-hidden-amongst-the-horde-590656.jpg

* from Tom Mrazek on Flickr

https://www.flickr.com/photos/127347978@N04/26616796570/

BACK IN THE DAY(s) (when I was young… I’m not a kid anymore*)

* AHMAD, 1994 - If you don’t know the reference, that’s ok, just pay attention to the speaker now

2005 - 0.939 Billion Internet users worldwide

2015 - 3.2 Billion Internet users worldwide

2005 - 0.0466 Billion smart phone users worldwide

* from Google Images

2015 - 1.8 Billion smart phone users world wide

http://s.quickmeme.com/img/51/51ea222e06c09abbbaa83905489c9ef69988b8240ddcfe9cd070720ec5dade83.png

INTERLUDE

* Via Part III: The Impact of Mobile Phones on People’s Lives, Aaron Smith

http://www.pewinternet.org/2012/11/30/part-iii-the-impact-of-mobile-phones-on-peoples-lives/

* Image from The Odessey Online

https://www.theodysseyonline.com/your-phone

* Image from https://www.theodysseyonline.com/your-phone* Image from Kindness Blog


https://kindnessblog.com/2015/02/25/it-all-seems-limitless-by-jamie-newell/

* Image from The Odessey Online


“We’re turning into Zombies walking

around because we’re so glued to our

screens.”* Listener quote from Note to Self Podcast, ‘On Wexting and Other Woes Dear Prudence’

http://www.wnyc.org/story/wexting-woes-dear-prudence/

HABIT FORMING DESIGN Noun

Any design aimed at triggering the user to

complete an action or task in an unconscious, unaware

state.

* Tristan Harris on Medium

https://medium.com/@tristanharris

https://medium.com/swlh/how-technology-hijacks-peoples-minds-from-a-magician-and-google-s-design-ethicist-56d62ef5edf3?_hsenc=p2ANqtz-8R5VfKx4modR99cYlhof6dTB31pC6URDlPfMtu4HRhSMmvFQRhNU8Ce3bCihkoOdJko3Wgd4PW7ruy6ngq8CjvPN0q3MUMTfXVGSob8058oxg7oL4&_hsmi=29783225#.cpasrg5im

Hijack 1 - If you control the menu, you control the choices




Hijack 5 - Social Reciprocity (Tit-for-tat)

Hijack 3 - Fear or Missing Something Important (FOMSI)

Hijack 4 - Social Approval




Hijack 6 - Bottomless bowls, Infinite Feeds, and Autoplay

Hijack 7 - Instant Interruption vs. “Respectful Delivery”




Hijack 8 - Bundling Your (business) Reasons with Their

(user) Reasons




* Image from Erik Flowers

http://www.helloerik.com/treatise-on-user-experience-design-part-1

MY WORK IS AIMED AT TAKING UP PEOPLE’S TIME.

HOLD UP (hey)… ISN’T THE USER

RESPONSIBLE TOO?

* Article from Fast Company

http://www.fastcompany.com/3060892/your-most-productive-self/the-science-behind-why-breaking-a-bad-habit-is-so-hard

DANG… THIS IS DEPRESSING!

THERE IS HOPE!

LOOK UP EXAMPLE

LOOK UP

* http://look-up.launchrock.com/

http://look-up.launchrock.com/

* Article from Mashable

“SPACE OUT”

http://mashable.com/2016/06/17/south-korea-space-out-competition/#xhVCES3r1Zqy

* Get the book at A Book Apart

https://abookapart.com/products/design-for-real-life

* Get the book at O'Reilly

http://shop.oreilly.com/product/0636920039747.do?sortby=publicationDate

* Perka app

PERKA

https://perka.com/

HOW I’M TRYING TO STOP CREATING

ZOMBIES

OTHER IDEAS …

THANK YOU.

LIS HUBERT

ELISABETHHUBERT.COM

@LISHUBERT

LET ME ASK YOU SOME QUESTIONS

WHAT CAN WE DO?

HOW AM I (YOU) RESPONSIBLE?

IS WHAT WE ARE DOING OK?