Webcast la soluzione completa per la funzione hr

Webcast: La soluzione completa di LinkedIn per la funzione HR

15 aprile 2014

Tomaso GiustiMedia Solutions Consultant

[email protected]

Cristina ArbiniMedia Account Manager

[email protected]

mailto:[email protected]

mailto:[email protected]

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Social recruiting: What social recruiting is and how it grew in the last few years

LinkedIn at a glance: What is LinkedIn? Goals, numbers and growth of the biggest professional social network

LinkedIn full solution for the HR function: How did Recruiters start thinking and operating like marketers?

Measuring results: What the key KPIs in social recruitment are & how LinkedIn can help you in measuring them

Questions

Agenda:


Social recruiting at a glance

Social Recruiting is the process of finding, engaging and recruiting people through the use of social platforms.

Recruiters use social recruiting more and more through 2 different but complementary ways:

Internet sourcing

Employer Branding


Social recruiting has grown up and has seen universal adoption across industries

LinkedIn is not just the preferred way for Recruiters to go, but also the one that drives more results


Recruiters from across the world feel they will have to invest most in social recruiting and this is due to the ROI in doing it

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 7

Times are changing


1 of every 3 professionalson the planet is on LinkedIn

8

LinkedIn: A global pool of talent

2M+INDONESIA

2M+PHILIPPINES

1M+MALAYSIA

1M+SINGAPORE

1M+SAUDI ARABIA

16M+BRAZIL

93M+UNITED STATES OF AMERICA

9M+CANADA

24M+INDIA

5M+AUSTRALIA

1M+NEW ZEALAND

3M+SOUTH AFRICA

1M+UNITED ARAB EMIRATES

13M+UNITED KINGDOM

7M+FRANCE

6M+ITALY

1M+BELGIUM

1M+DENMARK

2M+TURKEY

4M+NETHERLANDS

1M+SWEDEN

5M+SPAIN

277M+Membersworldwide

+2 New members per second

187M Monthly unique visitors


277 million minds.One aspirational mindset.

1 – The Mindset Divide research study, TNS, September 2012

Top 3 types of content expected1

Spend Time

Personal Networks

Info on friends

Info on personal interests

Entertainment updates

Invest TimeProfessional Networks

Career info

Info on companies

Updates on industries

1

2

3


Strategic Sourcing and Pipelining

Metrics and Analytics

Personalized Job Targeting

Talent Brand Development

LinkedIn Talent Solutions allow you to connect with top talent strategically and automatically

LinkedIn Jobs

LinkedIn Recruiter with Talent pipeline

LinkedIn Career Page

Profile ads Recruitment Ads

11


We need to build the foundation on LinkedIn

Personalized targeting of all professional Jobs

Recruiter with Talent Pipeline for full team

Branding and jobs on employee profiles

Branded Career Page

Traffic-driving ads





Talent Brand Index Product usage and

impact Talent insights

12

“The best recruiters act like marketers…”

13


Engaging candidates at all touch points is a critical piece of an effective Talent Brand strategy





View Targeted Jobs

Network with Employees

Receive targeted message

Follow Company

Apply for Position

has a new job

14

Advertising spa

Marco Rossi

500+ Connections

2nd

Digital sales manager

Marco Rossi

View Targeted Jobs



Employees Profile Ads: Picture Yourself

What’s the #1 activity on LinkedIn?

Network with Employees

View Targeted Jobs

Linkedin provides rich informations on the visitors to employees profiles:


Your employees are you best ambassadors! Retention is proved to be higher when a hire is made thanks to them


Linkedin Career pageThe Hub connected to all activities on Linkedin

Visitors are very engaged!40% of visits to a career

page result in a click on a job

View Targeted Jobs


Apply for Position

Follow Company

Advertising spa

Marco Rossi

500+ Connection

s

2nd



Geography

Industry

Job Function

Seniority

Company Size

Deliver a Custom ExperienceTailor your message based on your target audience


Recruitment Ads: Follow companythe right message in front of the right candidate...

Targeting is empowered from the rich data in our member’s profiles: geo, industry, job function, company name, groups...

Follow Company


Marco, get the latest on subito.it (Schibsted Media Group) Jobs,

News & more!


…wherever Marco goes on LinkedIn

In Marco’s Groups

In Marco’s Inbox

On Marco’s homepage


LinkedIn Talent DirectTarget relevant professionals at scale…

Homepage Inbox Message

branded InMail sent to LinkedIn members in broadcasts of multiples of to 2,500

Call to action button

Connected to Recruiter…

Image/Creative/ Video

Apply for Position


Advertising spa

Marco Rossi

500+ Connections

2nd



Where can I find the responses?


Developing

Foundational

Strategic

Traditional

Talent Acquisition is becoming more strategic as organizations learn how to engage passive talent

StrategicLow costEfficient

Quality of hire focus Proactive pipeline-based process

ReactiveHigh costLabor-intensiveApplicant quantity focusReq to req process

23

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 24

Measure Results

Some of the most common KPIs in the social media world are:

# of impressionsCareer Page TrafficClick Through Rate

Open RateFollower increase

But LinkedIn can help you assessing even more!

Job Apply increaseImpact on hiring

Talent Brand Index


We first assess two important elements of your talent brand: Reach and Engagement

Talent

Talent Brand Index

293,661members

members64,605

Talent Brand ReachTalent that’s familiar with you as an employer

Talent Brand EngagementTalent that is interested in you as an employer

Viewing employee profiles

Connecting with your employees

Researching company and career pages

Following your company

Viewing jobs and applying

25

ABC company

Talent Brand Index 22

%


Job Applications rose 231%

Talent Brand Index rose 73%

Pilot impacted 8 new hires in first 30 days

Followers increased 31%, a gain of 3,800+

Aug Sep Oct Nov Dec0

500

1,000

1,500

2,000

2,500

3,000

Consumer goods Case StudyLinkedIn Core Solution Pilot

26

Situation/Objectives Major consumer goods firm had

only 15 jobs on LinkedIn

After realizing that they had hired ~50 LinkedIn members over the past year, the company decided to pilot the core solution

Goal was to reduce the spend to fill sales and operational roles

Solution Results (within 3 months) 50 Job Slots

Recruitment Ads and Talent Direct campaign

Profile Ads

Career Page

Recruiter Licenses

Total Job Applications Talent Brand Index

231% increase

Core Solution Implemented

TBI = 6.4%

TBI = 11.1%

530Kmembers

34KMembers

64KMembers

580Kmembers

December

September

Reached

Engaged


Key takeaways #1: Social Recruitment and the HR function

Social recruiting is not just a way of finding the best cultural fit – there are also significant bottom line benefits: Recruiters reported a jump

in time to hire (33%), the quality of candidates (49%) and the quantity of candidates (43%)

60% of recruiters estimate the value of social media hires as greater than $20k/year. 20% estimate the value of social media hires as greater than $90k/year

Social recruiting usage has grown a lot in the past years and recruiters use social media like marketers do!• 94% of recruiters use

or plan to use social media in their recruitment efforts

• 78% of recruiters have made a hire through social media


Key takeaways #2: LinkedIn and the full solution for the HR function

28

Megan JainBest Candidate

ACME Systems

On the LinkedIn Homepage

Finance AnalystAlpha

In their email Inbox


When they search for jobsFinance AnalystAlpha

Via ads throughout LinkedInFinance AnalystAlpha

When they research your company


When they network with your

employeesFinance AnalystAlphaαlpha

αlpha αlpha

αlpha αlpha

αlpha

Experienced hires

Students Diverse hires

Any Question?