Technology

www.tothenew.com

Disrupting The Digital Ecosystem

Uniqueness delivered

by a team of 600+

tech evangelists, content

specialists, creative mavericks &

market analysts

Powered by 4 services -

Technology, Analytics

Marketing & Content

For 300+ clients across

30+ countries

in APAC, Europe & North America

WE UNIQUELY COMBINE THE POWER OF

TECHNOLOGY, ANALYTICS,

MARKETING AND CONTENT FOR DIGITAL TRANSFORMATION

www.tothenew.com

Our Services

TECHNOLOGY Marketing Content

Business critical applications on web,

mobile and cloud platforms

300+ Tech evangelists

150+ Web applications

100+ Cloud implementations

50+ Mobility applications

Omni-channel digital analytics

services with actionable insights

Digital marketing campaigns across

platforms that impact the bottom-line

Manage, promote & monetize video and

music content on digital platforms

50+ Global clients

30+ Digital analytics experts

8+ Years in digital analytics

15+ Industries

1000+ campaigns delivered

8.5mn+ fans acquired on social

500+ videos created

500+ websites designed

250K+ hrs. of video content published

online

100K+ hrs. of YouTube channel

management

30+ YouTube certified professionals

TO THE NEW Digital conceives, creates and manages digital solutions and platforms for businesses across the

globe through its 4 Services

Analytics

www.tothenew.com

India

North America

Europe

South-East Asia

Client Mix – TO THE NEW

www.tothenew.com

We develop business-critical applications for web, mobile & cloud platforms

Technology Services

GRAILS

Global leader in Grails development

with a portfolio of 100+ applications

MEAN STACK

We build rich, high performance and scalable

web apps using MEAN stack

BIG DATA

Consulting and training on Big Data to

help derive business insights

USABILITY

We provide a human touch to your

application through our UI/UX services

APPLICATION SECURITY

In-depth security assessment of web &

mobile applications

TESTING

Automation & Manual Testing to

deliver bug free products

DEVOPS

Experts in automating end-to-end delivery

pipeline across leading cloud platforms

AMC

Implementation, migration and support

services for AMC

MOBILITY

We develop powerful & engaging hybrid &

native mobile apps

www.tothenew.com

Front end

Technologies

Server side

Technologies

Build, Test &

Deployment

Data Storage

Technology Landscape

We use Java & JavaScript as underlying technologies for development across all our service lines.

www.tothenew.com

…presented in

Global conferences

…written

700+ Blogs

…contributed 15+ plug-ins to

tech communities

…achieved Certifications

in various technologies

…written for

infoQ

Our team consists of Thought Leaders and Crack Programmers who have…

..authored

Books

Our Team

www.tothenew.com

First service provider to be certified in

APAC

AWS Advanced Consulting Partner &

Channel Reseller

Advanced Partner of MongoDBTrusted Partner for Adobe Marketing

Cloud integrated solutions

Silver Partner for Big Data solutions Trusted partner of Google

Strategic Partners

Few Case Studies

www.tothenew.com

A Case Study on GrailsMat.se, SWEDENMat.se is one of the fastest growing e-commerce companies in

Sweden. The site got launched in August 2012 with a vision to

revolutionize how people shop grocery products. Mat.se got listed on

NASDAQ within 3 years of its launch.

To build a robust Grails platform for Mat.se’s e-commerce site with an

ambitious turn-around time of 4 months & an API-first design pattern. Goal

Approach • Platform consists of 2 separate Grails applications which are loosely

coupled and communicate via Proto objects over RabbitMQ.

• Integrated with various external systems which includes Dibs, Payex &

Klarna for payment handling, Viamente for route planning & NewRelic

for application monitoring and performance analysis.

• Implemented another distinguished module called personalized shops

for various brands. It allows brands such as Nestle to create its own

page and customize the catalogue of products with its own UI / UeX

Technology

Stack

Client

High performance, scalable application integrated

with many third party applications got live in 4

months.

Grails, Redis, Memcache, MySql, RabbitMQ, Elasticsearch, Pusher,

Apache Mahout, Viamente, AWS, Heroku

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Founded In 2012 by Daniel Zeevi, DashBurst is a place for people to

discover and share interesting new content of all types.

• Optimize the website and bring down the page load time from 7

seconds to less than 2 seconds by migrating the database from

MySQL to Mongo DB.

Goal

Approach • Implemented real-time feeds, notifications, instant messages from other

users

• Implemented feature to share original content like photos, infographics,

documents, audio and videos with the world with proper licensing and

customized data access to users

• Provided analytics for all posts with views, comments, bursts and rebursts

• API Code for developers to embed their posts/content on other websites,

Server side rendering - handlebars

• Used Bell module to enable users to register on the web application using

social media credentials

• Simplified the existing complex database queries and migrated to MongoDB

Technology

Stack

Client

• Node.js, HapiJS, Bell, Handlebars, MongoDB, MySQL, jQuery, Libreoffice,

Grunt, MomentJS, AWS, EdgeCast

We improved user experience by reducing page load

time from 7 seconds to less than 2 seconds

A Case Study on MEAN Stack

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A Case Study on Big DataViralGains is a video marketing platform for brands, agencies,

marketers and media buyers. The platform helps customers to easily

design and run their video promotion campaign by sharing the

demographic, geographic and network information.

To build a scalable, responsive and distributed architecture which

can handle exponential increase in the volume of dataGoal

Approach • Designed and implemented Service Oriented Architecture (SOA) with

the capability to scale and extend as the data grows. Designed the

application to maximize sharing and conversation for online video

• Configured real-time insights of paid media and earned media

• Implemented machine learning to track social behaviors, conversations,

and sentiments

• Interactive reporting with capability to extract deep insights from

aggregated data and generate rich and dynamic visualization

• Integrated with social media network and various other 3rd party

applications

• Set-up and deployment on AWS cloud infrastructure

Technology

Stack

Client

We helped the client improve efficiency and reduce

costs by delivering a scalable, high performant

architecture. We also provided real-time insights

which helped enhance user experience and

increased engagementGrails, jQuery, MySQL, Redis, Cassandra, Selenium (Geb), Apache Mahout,

Alchemy Apis, AWS Stack

www.tothenew.com

Adopt-A-Pet is North America’s largest non-profitable

organization for pet adoption.

To manage WordPress applications hosted on AWS and provide

end-to-end infrastructure management with a 24X7 support for

outages and proactive resolutions

Goal

Approach • Managed the applications running on AWS infrastructure

• Acted on any outages or incidents 24X7

• Ensured single script deployments and ability to quickly revert to previous

versions when required using CodeDeploy

• Prepared scripts and performed load-testing before launching any new

websites or major releases for existing sites

• Provided end-to-end management of server setup and code releases

• Re-architected the setup to achieve better performance at lower cost,

Managed Nagios setup for infrastructure monitoring

• Performed regular audits to identify and mitigate any potential

vulnerabilities

• Configured LogEntries for centralised logs management, Implemented

auto-scaling

• Applied OS patches and version upgrades and services like Nginx, PHP,

MySQL, Postgres etc.

Technology

Stack

Client

AWS infrastructure automation allowed development

team to focus on website enhancements by taking

away all pains related to system administration and

outages.

EC2, CodeDeploy, VPC, RDS, CloudWatch, Jenkins, Nagios,

CloudTrail,JIRA, jMeter, BlazeMeter, LogEntries

A Case Study on DevOps on AWS

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A Case Study on AMCTime Warner Cable is the second largest cable telecommunications

company in the United States and serves more than 14 million customers

who subscribe to one or more of its video, high-speed data and voice

services.

One of the key requirements TO THE NEW was entrusted with was to make

sure each functionality works in the campaign management, the way it works

on normal CQ5 pages. We had to modularize reusable component

development in responsive design and enhance the existing functionality

without forcing content re-authoring.

Goal

Approach • Migrated 60 domains to one

• Implemented geo-targeting of content and pricing on regional basis.

• Implemented fully responsive design

• Fully distributed Scrum between Denver and New Delhi

• Developed a cross functional team following Extreme Programming

• Leveraged content and assets from a secure, centralized location

Technology

Stack

Client

We helped Time Warner Cable provide an optimized,

enhanced digital experience to the user thereby

improving customer satisfaction and brand loyalty. CQ5, HTML5, jQuery, ExtJS, DustJS, Groovy, OSGI, Git, Gradle, Java,

Omniture, CQ5 Campaign Management, Adobe Test&Target, Adobe

SiteCatalyst

www.tothenew.com

A Case Study on Mobility

CarDekho is the biggest car portal in India that offers a wide variety of

options of cars in various categories, ranging from new launches to

upcoming models, from brand names to body types, from price ranges to

popular choices.

To design and build an Android application with a objective to provide

seamless experience to customers who can search for various details

from a huge database of used and new cars.

Goal

Approach • New car research feature that lets the user explore all the details

including specs, pictures, mileage, etc., of any new car in India

• Used Car feature through which a user can list his car for sale and also

upload pictures of the same

• Provides great user experience because of the application’s performance,

transitions, design and flow

• Implemented both Google Analytics and Flurry including event tracking

for better analysis

• News of automobile industry is also available which shows the latest hot

news about the cars in the market

• Successfully delivered the app with a complex yet beautiful design

• Flawless program management to deliver this application in record 1.5

months

Client

We designed and developed an intuitive, elegant and

easy to use Android app that helped them achieve

25000+ used car listings and over 5,00,000

downloads.

www.tothenew.com

Sony LIV is one of the biggest video-on-demand platform by Sony

Entertainment Television in India. Sony LIV stands as the leading

destination in live and on-demand video streaming space within

Indian subcontinent.

To successfully test and support popular public domain events like

KBC, Indian Idol Junior, Film Fare and live events like FIFA, UEFA,

COPA America with the highest quality

Goal

Highlights • Tested and delivered a new microsite of KBC consisting of complex

modules like Registration, GBJJ and Web Game with highest quality in just

1 month with over 700 test cases

• Successfully tested, delivered and supported live streaming of “FIFA 2014

World Cup” on www.livsports.in from June 12, 2014 to July 13, 2014 with

more than 40000 concurrent users from web and mobile

• Complete manual test suite comprising of more than 1500 tests

• Well tested weekly production releases

• Developed an automated regression test suite from scratch with over 500

test cases that runs multiple times on a daily basisTools/

Technologies Stack

Client

We tested and delivered high quality releases for 3

different phases of Indian IDOL Junior 2015 in less than

2 months

• Selenium WebDriver used with Java for automating tests that run daily

• JMeter, Hideman, Charles and Postman are used for API testing

• New Relic is used to monitor site performance by monitoring each and

every URL’s response time and error rate, JMeter is used to perform

load testing of web application

A Case Study on Testing

www.tothenew.com

A talent led digital entertainment network that helps individuals launch an

idea, grow their skills, build a community, find an audience and prosper.

Mobile application security Assessment of client's application. Focusing

on discovery of vulnerabilities like, privilege escalation, parameter

bypass etc.

Goal

Approach • The initial focus was given to analyze the vulnerabilities which may be present

inside the mobile application code or client side implementation.

• The android application was found to be using the insecure implicit broadcast,

hence we developed a fake malicious android application to sniff all the

broadcast info.

• The dynamic analysis revealed vulnerabilities like mixed content, missing server

side controls, XXE attacks.

• The local database insertion query was found to be vulnerable to sql injection,

which was using insecure ways of storing confidential info.

• Though the android application was found to be very stringent in terms of

security implementations, but various android activities, services were found to

be exported insecurely.

• The iOS application has some hard coded secret keys and one default admin

account to connect to the backend server.

A Case Study on Application SecurityClient

www.tothenew.com

What Our Clients Say About Us

JAY SINGHCo-founder at ViralGains (USA)

TO THE NEW have really helped us to move our architecture into

the second decade of the 21st century. We now have more stable,

efficient and reliable systems, they have taken the headache of

those midnight pages off our dev teams hands and helped them to

be more focused on day to day sprint task which of course improves

our velocity.

DAVID EVANSTechnical Director, Adopt-a-pet.com (USA)

After 4 years of relationship and execution of some very

large projects, TO THE NEW is no more a vendor or a

partner. It has become our own development team (just

sitting somewhere else). Agile methods combined with

crack development team make it a very smooth

experience working with TO THE NEW.

MIKAEL ANDERSSONEcommerce Head - Mat.se (SWEDEN)

www.tothenew.com

What Our Clients Say About Us

RAVI KALINDINDI

Founder at Simple Interact (USA)

We had a long debate internally before we engaged TO THE NEW for

native app development for CarDekho. After becoming a number 1

car portal in India, we were expecting a huge number of downloads

and also wanted to provide a similar experience to our customers as

they get on web. TO THE NEW's mobile team has played a critical

role in establishing CarDekho as one of the top apps in India and

crossing 1 million mark in a very short span of time.

AMIT JAINCEO and Co-Founder, CarDekho (INDIA)

We needed to develop a beta version of our product

in time for an important conference. TO THE NEW

worked with us to develop a fully working version of

the product in a tight time frame and for a

reasonable cost. We were very happy with the

results and look forward to working with TO THE

NEW on future products.

SCOTT ODDOFounder & CEO, Fast Strike Sports (USA)

www.tothenew.com

Glory of Recognitions

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Daily

Stand -ups

Two way communication with

the client

Retrospective

Test driven

development

Automated functional

testing

Overlap of at-least 2 hours with

client’s time zone

Iterative

development

Continuous

integration

We follow Agile Methodologies for software development and project management. Combination of Kanban, Scrum

and XP principals are used to successfully deliver products and projects.

We become an extended development arm for our clients.

How We Work ?

www.tothenew.com

Tools For Agile Implementation

SPRINT &

REQUIREMENTS

PLANNING

iPlotz

Balsamiq

Planning Poker

JIRA

Assembla

Basecamp

DEVELOPMENT

Github

Jenkins

Eclipse

IntelliJ

ISSUE

TRACKER

Trello

Assembla

JIRA

Pivotal Tracker

Tools we use to overcome challenges in implementing Agile practices, particularly

in offshore environment

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Technology Experts

Offshore Delivery Experts

Dedicated to Agile

Low Development Cost

Extremely High Quality

Speed

Industry recognized

experts through our

blogs, articles,

plugins and more

than 100+ live apps

Iterative

development,

offshore agile

processes

implementation,

100% transparency

Deep understanding

of challenges in

offshore

development

environment

India advantage,

negligible

Infrastructure cost

Faster time to

market, round the

clock project

progress check,

scalability in

development team

Robust and

scalable apps,

learning from

numerous live apps

BUSINESS VALUE TO OUR CLIENTS OUR USP

Differentiators!

www.tothenew.com

RELATIONSHIP MODELS PRICING MODELS

DISTRIBUTED DEVELOPMENT

TO THE NEW’s specialists support and

supplement client’s in-house team for

development

FULLY OUTSOURCED DEVELOPMENT

TO THE NEW’s team takes full

responsibility of development and delivery

on turnkey basis

TIME & MATERIAL

Hourly rates for dedicated resources

are charged

FIXED COST

Fixed cost for a project delivery is

charged

MODELS

Engagement Models

Contact us

Leon CK LeongVP Business Development

TO THE NEW Digital

(650) 753-9574

leon.leong@tothenew.com

www.linkedin.com/in/leonck

Speaking Engagements at:

• Conference on Social Media & Mobile

Marketing for Insurance

• KFC Regional Marketing Conference

• iMedia Brand Summit 2014

• MSIG Regional Distribution and Marketing

Conference

• Mobile Monday

Industry Publications in:

• Marketing Magazine / Marketing

Interactive

• The Singapore Marketer

• Business Times

• Straits Times / Sunday Times

Client Location

Our Location

Contact us

Let us know how we can

help you. :)

info@tothenew.com

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