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The survey examines the penetration, the profile and the online habits of Greek Internet users as well as the daily, weekly and monthly visit
traffic of the main domestic and international Websites.
Technical Specifications
Source: FOCUS BARI
Survey: WEB ID
Annual Sample: 12.000 respondents Total Greece
Methodology: Computer Assisted Personal Interviews
Survey population: Ages 13-74, permanent residents of Attica prefecture, Salonica prefecture, Rest of mainland Greece and Crete. (The capital and urban areas of 10.000+ residents of each prefecture. The rest of the urban and rural
areas located within a 25 km range from the capital or urban areas of 10.000+ residents of each
prefecture. The Ionian and Aegean islands as well as the islands that belong to prefecture of mainland
Greece are not covered.In the Attica prefecture, we cover the municipalities of Salamina& Egina..
The survey is conducted on a continuous /daily basis since 1995
74,5
Men: 2.516.000
67,3
Women: 2.346.000
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000) Period: January - March 2015
70,9
Total: 4.862.000
INTERNET USAGE
internet - penetration %
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000)
70,9
97,4 97,8 92,0
84,7
66,5
41,7
19,3
76,6 78,5
62,7 62,2
90,8 94,9
85,3
72,3
54,5
32,0
14,3
68,8 71,2
52,9
TOTAL 13-17 18-24 25-34 35-44 45-54 55-64 65-74 ATTICA SALONICA REST OF GREECE
at Any Frequency
Every Day
internet - penetration
%
Period: January - March 2015
Source: Web ID Survey
Men 146 min.
Women 135 min.
13-17: 143 min.
18-24: 187 min.
25-34: 152 min.
35-44: 127 min.
45-54: 125 min.
55-64: 110 min.
65-74: 105 min.
Period: January - March 2015
43,3
27,4
33,3
7,7 0,7
42,2
35,3
29,8
12,8
0,9
LAPTOP MOBILE PHONE PC TABLET/IPAD TV
MARCH 2014 MARCH 2015
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000)
internet – access devices
%
Source: Web ID Survey
Period: January - March 2015
50,9
11,8
11,5
8,3
8,1
4,1
2,5
1,4
Social networks they have personal account
%
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000)
Period: January - March 2015
46,1 47,8 47,6 48,3 50,9
March 2014 June 2014 October 2014 December 2014 March 2015
6,3 7,3 6,3 7,5 8,3
March 2014 June 2014 October 2014 December 2014 March 2015
0,1 2,4 4,9 7,0 8,1
March 2014 June 2014 October 2014 December 2014 March 2015
0,6 0,7 1,1 1,5 2,5
March 2014 June 2014 October 2014 December 2014 March 2015
%
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000)
Social networks they have personal account
Source: Web ID Survey
Period: January - March 2015
frequency of playing games in social media
Source: Web ID Survey, Base: Social Media Users
Period: January - March 2015
%
12,9
22,1
15,0
50,0
VERY OFTEN PRETTY OFTEN
NOT SO OFTEN NEVER
25,6 29,9
21,4
10,9
41,4
46,6
36,0
19,2
7,7 1,2
TOTAL MEN WOMEN 13-17 18-24 25-34 35-44 45-54 55-64 65-74
on line purchases (last 6 months)
%
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000)
Period: January - March 2015
Last 6 months:
5.2 on line purchases on
average
expenses on average 407€
radio listening (via internet / last 6 months):
30,1 34,4
25,9 26,5
54,6
46,6
36,7
25,1
10,8 4,9
TOTAL MEN WOMEN 13-17 18-24 25-34 35-44 45-54 55-64 65-74
%
72,1% of radio listeners via
internet
belong to age group 18-44
Source: Web ID Survey, Base: Ages 13-74 Total Greece (6.862.000) Period: January - March 2015
kids 7-12 years
Source: Web ID Survey, Base: Ages 7-12 years Total Greece (507.000)
76,5
7-9 years: 193.000
86,7
10-12 years: 221.000
internet - penetration
81,6
Total: 414.000
INTERNET USERS
8 out of 10
boys and
7 out of 10
girls
9 out of 10
boys and
girls
%
Period: January - March 2015
56,3
79,8
49,8
74,4
62,9
85,1
Total (7-12)
7-9 years
10-12 years
%
internet usage – last time
Place of using Internet
(among users 414.000) Total
Boys 7-9
Girls 7-9
Boys 10-12
Girls 10-12
Home 92,0 93,2 95,0 85,9 94,9
School 33,6 26,2 29,2 46,4 30,9
Friends houses 8,3 10,4 1,0 10,6 10,1
Source: Web ID Survey, Base: Ages 7-12 years Total Greece (507.000)
Period: January - March 2015
41,4
34,5
27,3
6,7
LAPTOP
PC
TABLET/IPAD
MOBILE PHONE
devices they use to connect to the internet
%
Source: Web ID Survey, Base: Ages 7-12 years Total Greece (507.000)
Period: January - March 2015
reasons for using internet (last 30 days)
90,4
51,1
45,0
38,5
33,8
26,2
10,6
8,5
7,2
2,4
91,4
46,2
29,1
35,1
27,2
24,2
5,4
7,9
0,8
89,5
55,4
59,0
41,6
39,6
28,0
15,3
9,0
13,6
3,8
PLAY / DOWNLOAD GAMES
LISTEN / DOWNLOAD SONGS
FIND INFORMATION
WATCH VIDEOS / MOVIES
DOWNLOAD APPLICATIONS / VISIT SITES WHICH HELP TO COURSES
PLAY / DOWNLOAD PHOTOS
EXCHANGE MESSAGES
WATCH TELEVISION (IPTV)
SOCIAL NETWORK (FACEBOOK, TWITTER)
VIDEOCHAT VIA INTERNET
Total
7-9 years
10-12 years
%
Source: Web ID Survey, Base: Internet Users/ Ages 7-12 years Total Greece (last 30 days) (413.000) Period: January - March 2015
13,6
6,0
21,1
18,1
4,5
31,5
Total
7-9 years
10-12 years
Boys
Girls
Source: Web ID Survey, Base: Ages 7-12 years Total Greece (507.000)
mobile phone users - penetration
%
Period: January - March 2015
