Web Hosting Made Easy

Sandra Rios, Product Management HostingThe Business Startup Show, London

15th May 2014

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Presenter

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Sandra RiosWebhosting Product Management, 1&1

Connect with 1&1

Tweet us @1and1_UK

Find us on 1and1UK

#GetOnlineWorkshop #TBS2014

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Established in 1988, 1&1 is a leading global web host Over 13 million customer contracts worldwide Over 19 million domain names managed Together with Fasthosts, UK’s No.1 web host with over 1 million customer

contracts 6,900 employees, of which aprox. 2,000 are engaged in product

management and development

1&1: Who are we?

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What is Web Hosting?

Web Hosting is a service that allows individuals

and organisations to make their website or online

content accessible via the World Wide Web

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Webhosting: You Need it if…

…you wish to create/publish:

A WordPress blog

A website built with Joomla

An online shop with Magento

A self-made website with html & databases

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2014 Website Trends

It’s all about AppsMore of a focus on Content Management Systems (CMS) by web

developersMore flexibility via plugin & theme librariesLess focus on ‘classic’ sitebuilders

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2014 Website Trends

All Eyes on WordPressRoughly 20% of existing websites are running on WordPress1 in 4 new websites are built with WordPress

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http://www.elegantthemes.com/blog/general-news/wordpress-infographic-2013-a-visual-representation-of-matts-state-of-the-word

Popular Examples of WordPress in Action

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www.en.wordpress.com/stats/

SONY MUSIC

GOOGLE VENTURES

THE BLOGGESSJUSTIN BIEBER

2014 Website Trends

But WordPress is just one of many

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THERE’S AN APP FOR EVERYTHING 10

It’s all too technical…

People believe Hosting is just for developers

That you need deep technical expertise

But that’s not the case…

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…The Right Webhost Makes the Difference

The Key to Success: Be Online!

Consumers seek engagement with SMBs before they spend

Consumers are online more, especially via mobile

Consumers are purchasing online

58% of SMBs do not have a website

56 % of consumers don‘t trust a business without a website

75% of SMBs believe they cannot create a high quality website

60% of consumers are frustrated by sites that don‘t work proper on mobile phones and tablets

Source: Google Consumer Surveys, Google/IPSOS, SiteSwan, Zoomerang, BCG

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What do you need to know before you start?

What do you want to achieve?/What kind of site?

Who will visit it?

Who will build it initially?

Who will update it?

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Things to Look for in a Host

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The Right Domain

The Tools You Need

Performance is Critical

TrueSupport

The First Step is the Right Domain

Choose the right Domain for you

.com domain – international awareness, aren’t as scarce

as you may think

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The Tools You Need

Tools for building/creating

a website

Sitebuilders

WYSIWYG Sitebuilders

Mobile Sitebuilders

Design Software

Open Source Apps

WordPress

Joomla!

& more!

Programming & Databases

Linux: PHP/MySQL

Windows: ASP/MSSQL

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Performance is Critical – Look for:

Availability of CDN (Content Delivery Network) partner

Offering guaranteed or dedicated performance

Number of Visitors, or mentions of

Performance & Speed

How well does your website perform when there are many active

visitors?

Trend !

Trend !

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True Support

Agents available by phone, mail or chat

24/7

Active members in Support Forums & up-

to-date on trends

Robust in-product help, Social Media presence, online

FAQs/Forums

App Experts available for the top 5 apps +

MySQL + PHP

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1&1 New Hosting – Most powerful shared hosting

App Expert Support Expert support for Click & Build Apps, PHP and MySQL databases

App Expert Center Introducing Free Mode (fully customizable / every plug-in), Safe-Mode (managed by 1&1)

and more than 250 Web Apps Forum with extensions, support and advice from experts & App developers

Software & Mobile Website Builder included Latest version of NetObjects Fusion 2013 in 10 different languages , as well as Adobe

Dreamweaver CS 5.5 Mobile Website Builder to easily create mobile websites

Content Delivery Network Providing maximum performance for your website with Points of Presence (PoPs)

distributed in 23 locations worldwide on different backbones

Guaranteed performance 2 GB RAM for guaranteed performance of resource-intensive applications

(performance leader in shared hosting)

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1&1 Hosting Range – differences between packages

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Customer Testimonial

Steve Stothard, Senior VP Technology, Reverse Vending Corporation  

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“Through the websites hosted by 1&1 for “Reverse Vending” we have achieved sales of over £1million in the last two years.

We have enquiries from nearly everywhere in the World due to the .COM address and the website being available 24/7 with “NO” downtime suffered on any of our websites in the many years that we have been with 1&1.”

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…with maximum

security from geo-

redundancy

…to speak to an expert

…to upgrade or

downgrade your

package

…monthly or flexible upfront

payment

…of all products for

30 days

NEW: 1&1 Principles for SMBs and Professionals

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Money back guaranteed

Billing flexibility and

affordability

Always have the optimal package

Request quickly resolved by 1&1

expert team

Data stored in two separate locations

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The offer

.com usual price £10.99 Now £0.99

Buy today on the Verisign stand or visit 1and1.co.uk/bizshow

Thank you for your attention!

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