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Web Development and Internet Marketing Report.
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Abundant Life Wellness Center, Inc.Online Marketing Campaign
STRATEGIC VISION
3
1. Market Research
2. Digital Asset Development
3. Integrated Marketing Outreach
4. Measuring What Works and What Doesn’t
5. Analyzing Data and Repeating What Works
6. Fine Tuning Marketing Process
7. Digital Maintenance and Marketing Upkeep
Strategy: Employ modern digital tools, create digital assets,connect to social media platforms, and use Internet Marketing best practices to Engage new and existing local Customers in an effective and sustainable manner thatwould usher in new and continued Sales.
Vision: Build a Powerful Online Marketing Machine.
Strategic Initiatives:
Image courtesy of kapost.com
Strategic Vision
4
1. Market Research
2. Digital Asset Development
3. Integrated Marketing Outreach
4. Measuring What Works and What Doesn’t
5. Analyzing Data and Repeating What Works
6. Fine Tuning Marketing Process
7. Digital Maintenance and Marketing Upkeep
Campaign Status:
“#5. Analyzing Data and Repeating What Works”
Strategic Initiatives:
Strategic Vision (continued)
DIGITALASSETS
Reliable and Cost Effective- #1 Rated WordPress Content
Management System (CMS) Easy to Update Content and Themes 24/7 Year-round Hosting System Checks and Maintenance
Search Engine Optimization (SEO) Optimized
Integrated with Social Media
1. Website and Domain STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
Connected to Google Analytics Connected to Google Webmaster
Tools Registered on Google’s WebCrawler
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT MEASURING RESULTS ANALYZING DATA
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
• Old Website: Static. Requires more time and labor for even minor updates.
New Website: Dynamic. Uses WordPress Content Management System (CMS). Updates are usually Quick and Simple.
COMPARISONImage courtesy of Google Images
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
• Old Website: Static. Theme and Functionality Changes require complete overhaul of Site.
New Website: Dynamic. Theme and Functionality, if updated in tested environment, can be Updated and Deployed quickly and painlessly.
COMPARISON
Image courtesy of Google Images
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
• Old Website: On-board tools were very limited. Any new system tools or functionality had to be coded from scratch.
New Website: On-board tools and functionality readily available. Can be uploaded quickly and painlessly if done so properly within a testing environment.
COMPARISON
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
• Old Website: Limited Functionality and Social Platform Connectivity.
New Website: More Functionality and Social Platform Connectivity.
COMPARISON
1. Website and Domain (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT
Old Website: Shopping Cart built on outdated, increasingly less secure, and difficult to update static infrastructure, all on the same Host server.
New Website: Cutting Edge Dynamic Shopping Cart, Management Tools, and Functionality, with top of the line experts maintaining your storefront on dedicated and safe cloud servers around the country.
COMPARISON
2. Shopping CartSTRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
2. Shopping Cart (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Shopify.com Content Management System (CMS)
- Safe, Secure, Reliable, and Cost Effective
- Top of the Line E-Commerce Easy to Update Content and Themes 24/7 Year-round Hosting
Automated System Checks and Maintenance
Integrates with Brick and Mortar Store Accepts Payments
2. Shopping Cart (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Inventory Management Software One-Place Online and Offline Store Web and Mobile Responsive Coupons and Promotions Engine Robust Analytics and Tracking
Multiple User support (great for delegating the adding and updating of product listings)
3. Symptom SurveySTRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Symptom Survey Advertisement is integrated onto WordPress to increase Symptom Survey Click-Through Rates.
Ad is cached onto Page so that Ad runs on a given schedule.
3. Symptom Survey (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Symptom Survey Advertisement has built-in Email form to collect Emails from interested Users that may drop off before completing survey.
3. Symptom Survey (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Custom Theme ABLW Brand Recognition Formsite.com Content Management System (CMS)
- Reliable and Cost Effective Trusted industry Service Provider
3. Symptom Survey (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Easy to Update Content and Themes 24/7 Year-round Hosting Automated System Checks and Maintenance SSL Security Backend Analytics
3. Symptom Survey (continued)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH
Symptom Survey Advertisement works well on mobile phones. Symptom Survey also responds to touch and works on mobile phones.
4. Social Media (niche-relevant)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
Facebook (relevant and updated)• Twitter (recommended)• YouTube (recommended)• Instagram (recommended)• Pinterest (recommended)
5. Other (niche-relevant)STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
MailChimp Email Marketing (relevant and updated)• Blogging (recommended)• FB Advertising (recommended)
ANALYSIS &FINDINGS
1a. Facebook Page
FINDINGS 102 Brand Relevant
Posts 72 Follower Likes Custom Theme ABLW Brand
Recognition
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1b. Facebook Page - Likes
FINDINGS 23 new Likes within
7 days (360%+) 30 post clicks 162% reach
increase
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1c. Facebook Page – Fan Location
FINDINGS Most of your fans are
from the Greater Milwaukee area.
More than 2/3 of your fans are Women.
City of Milwaukee has the most Fans of all of your likes.
Great place to start and grow – REAL Fans from your local market.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1d. Facebook - Strategic Partners
FINDINGS Found over 20 possible
Strategic local partners for FB advertising
Made outreach efforts to these businesses
Businesses did not respond as expected.
We can still benefit a lot from being strategic content marketing partners with those businesses.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1e. Facebook Page – PROMOTION #1
FINDINGS Promotion Ad #1
had 8x - 10x the REACH of other posts!
Promotion Ad #1 had the most User ENGAGEMENT of all of your fans.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1f. Facebook Page – PROMOTION #1
FINDINGS FB Ad was integrated
to work with Website and Email Marketing.
FB Ad was themed custom to ABLW’s Brand Message
Ad said “relevant and up to date”. Message that ABLW hasn’t gotten behind on technology.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1g. Facebook Page – PROMOTION #1
FINDINGS ENGAGEMENT from
Fan Sharing Promotion Ad #1.
Fan also became new fan that week.
Fan liked and shared several posts, and stayed ENGAGED.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
1h. Facebook Page – PROMOTION #1
FINDINGS Promotion received
engagement from multiple fans.
Fans were happy with promotion offer.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
2a. Email Promotion – Mailing 1
FINDINGS MAILING 1 - THURSDAY Of 143 mail recipients,
47 opened and 10 clicked through.
25 Emails were not longer in service.
4 Unsubscribed. 39.8% Open rate. 8.5% Click rate (people
that went to your FB page from this marketing).
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
2b. Email Promotion – Mailing 1
FINDINGS Peak performance
time was 8:00 PM and 7:00 AM.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
2c. Email Promotion – Mailing 2
FINDINGS MAILING 2 - FRIDAY Of 118 mail recipients,
30 opened and 7 clicked through.
4 Emails were not longer in service.
3 Unsubscribed. 26.3% Open rate. 6.1% Click rate (people
that went to your FB page from this marketing).
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
2d. Email Promotion – Mailing 2
FINDINGS Peak performance
time was 8PM.
STRATEGIC INITIATIVE DIGITAL ASSET
DEVELOPMENT INTEGRATED
OUTREACH MEASURING RESULTS ANALYZING DATA
RECOMMENDATIONS
• Mail Chimp Email Marketing
(relevant and updated)• *Blog (recommended)• FB Advertising (recommended)• *E-books• *Online Pamphlets• *Promos and Coupons• *Smart Survey Forms for Customers and Fans• Integrated Store Front (Online and Retail Store now
connected)• Interconnected Online and Offline Ad Opportunities Synergy
(psychology says buyer buys at 5th to 7th view of brand)• Register on Local Web traffic sites like Yelp.com
– Boost Local Ratings and Integrate into Marketing Plan and Incentives
Other Marketing Initiatives Worth Investing In
Comments or Questions?If so, please E-mail or Call.
Thank You!
Aaron [email protected]
646.224.6963 (direct)