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We Are Social http://wearesocial.sg • @wearesocialsg
GLOBAL DIGITAL STATSHOT
SIMON KEMP • WE ARE SOCIAL
WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL STATISTICS
we are social
AUGUST 2015
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
GLOBAL DIGITAL STATISTICS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
BILLION BILLION BILLION BILLION BILLION 3.175 1.925 2.206 3.734 7.357
AUG 2015
URBANISATION: 53% PENETRATION: 43% PENETRATION: 30% PENETRATION: 51% PENETRATION: 26%
• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
YEAR-ON-YEAR GROWTH HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
AUG 2015
ACTIVE INTERNET USERS
TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS
UNIQUE MOBILE USERS
ACTIVE MOBILE SOCIAL USERS
FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS ACTIVE USER ACCOUNTS ON THE MOST ACTIVE
SOCIAL PLATFORM IN EACH COUNTRY, NOT UNIQUE USERS
FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS
2.5% +177 MILLION
7.6% +225 MILLION
8.7% +176 MILLION
3.4% +124 MILLION
23.3% +365 MILLION
• Sources: Worldometers, InternetLiveStats, Facebook, Tencent, InternetLive.ru, GSMA Intelligence
We Are Social http://wearesocial.sg • @wearesocialsg
ACTIVE USERS BY SOCIAL PLATFORM AUG 2015
• Sources: latest company statements, correct as at 01 August 2015
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
1,490 !
832 !
800 !
700 !
668 !
549 !
316 !
300 !
300 !
300 !
300 !
249 !
230 !
205 !
200 !
176 !
100 !
100 !
100 !
97 !
FACEBOOK MESSENGER
QZONE
WEIXIN / WECHAT TWITTER
SKYPE
BAIDU TIEBA
GOOGLE+
VIBER
TUMBLR
LINE
SNAPCHAT
SINA WEIBO
YY
VKONTAKTE
BBM
We Are Social http://wearesocial.sg • @wearesocialsg
CHAT APPS: ACTIVE USER NUMBERS AUG 2015
• Sources: latest company statements, correct as at 01 August 2015
BASED ON ACCOUNTS THAT LOGGED IN AT LEAST ONCE IN THE MOST RECENT 30-DAY REPORTING PERIOD, IN MILLIONS
800!
700!
603!
549!
249!
205!
100!
38!
FACEBOOK MESSENGER
QQ MOBILE
WECHAT & WEIXIN
VIBER
LINE
BLACKBERRY MESSENGER
KAKAOTALK
We Are Social http://wearesocial.sg • @wearesocialsg
MOBILE CONNECTIONS vs. PEOPLE AUG 2015
• Sources: GSMA Intelligence, Worldometers
ACTIVE MOBILE SUBSCRIPTIONS
TOTAL WORLD POPULATION
7.529 BILLION
7.357 BILLION
VS
We Are Social http://wearesocial.sg • @wearesocialsg
GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA
MOBILE: USERS vs. CONNECTIONS
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
ACTIVE MOBILE CONNECTIONS
WORLDWIDE
UNIQUE ACTIVE MOBILE USERS WORLDWIDE
AUG 2015
• Sources: GSMA Intelligence, 01 August 2015; Ericsson Mobility Report, June 2015
3.734 BILLION
7.529 BILLION
4.900 BILLION
7.200 BILLION
We Are Social http://wearesocial.sg • @wearesocialsg
MOBILE DEVICES: SHARE BY TYPE AUG 2015
• Source: Ericsson Mobility Report, June 2015
SALES OF MOBILE HANDSETS IN Q1 2015
SHARE OF HANDSETS IN USE WORLDWIDE IN Q1 2015
25% 75% 60% 40% FEATURE PHONES
SMART PHONES
FEATURE PHONES
SMART PHONES
We Are Social http://wearesocial.sg • @wearesocialsg
CLICK HERE TO READ OUR IN-DEPTH REPORTS ON DIGITAL, SOCIAL & MOBILE USE AROUND THE WORLD:
http://bit.ly/SDMW2015 http://bit.ly/DSMAP15
We Are Social @wearesocialsg • 375
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG