Embed Size (px)
DESCRIPTION
SEOM Solutions and the Walton Area Chamber bring the final installment of the 4 part Digital Marketing & Social Media Strategy Development sessions. Learn more about how to take control of your brand's Digital Strategy!
Citation preview
BENCHMARKS & ANALYTICSMEASURING SUCCESS
PRESENTED BY: Walton Area Chamber of Commerce & SEOM Solutions
WHAT WEBSITE ANALYTICS CAN TELL US
Who is coming to my website
How long are they staying
How do they behave on my site
Where did they come from
Have they been here before
WHAT GOOGLE ANALYTICS SHOWS US
Sessions: the period time a user is actively engaged with your website.
Users: visitors that have had at least one session within the selected date range. Includes both new and returning users. New Sessions An estimate of the percentage of first time visits. New Sessions the percentage of single-page visits.
BENCHMARK COMPARISONS
Due to the seasonal fluctuations in search interests it is best to compare Month over Month/Year over Year when analyzing data for growth or improvements
Taking this approach will allow you have the most comparable benchmarks possible, showing you what occurred during the same timeframe as the previous year
WHAT METRICS MATTER MOST
Identify what you want the user to make happen to determine the metrics that matter
most to your campaign or strategy
Content Consumption – Avg Length of Visit, Avg Time on Page
Branding – Site Visits, Page VIews
Transaction – Thank you page visits
Downloads
Opt-ins and Sign Ups
GOALS AND THEIR VALUES
ConversionsGoalsOverview
Soft Goals/Conversions: actions that you want a user to take, but don’t necessarily improve or affect the bottom line
Hard Goals/Conversions: actions you want a user to take and that do have an impact on the bottom line/returns
SETTING UP GOALS
Admin(view column)Goalds+NEW GOAL
NAME: What the Goal will be referred to in reports DestinationDurationPages/Screens per sessionEventEquals to/Begins with/Regular ExperssionValue (TBD)Funnel (off)
TRACKING PAID SPEND (PPC)
AcquisitionKeywordsPaid/Organic
Separating your Paid traffic from your Organic traffic is a must to properly measure the effect each have on your site’s success.
Linking PPC Accounts AdminProperty ColumnAdwords Linking
MEASURING SOCIAL RETURNS
AcquisitionSocialOverview
Sessions via Social ReferralContributed Social Conversions
REACH OUT
Mary HueyPrograms & Events Coordinator
Walton Area Chamber of Commerce
P: (850) 267-0683
Matthew TitusDigital Marketing Director
SEOM Solutions
P: (850) 830-6385
![Walton (Appellant) v The Scottish Ministers (Respondent ... · Session (Walton v Scottish Ministers [2012] CSIH 19), it will also be necessary to consider questions relating to remedies](https://img.pdfslide.us/doc/110x75/5f02105f7e708231d4026502/walton-appellant-v-the-scottish-ministers-respondent-session-walton-v-scottish.jpg)
