1. Vibe Magazine Analysis By Avneet Gill 2. Background | Target Audience Vibe is a music entertainment magazine that was founded by the producer called Quincy Jones in 1993. The printing mainly features R&B and hip-hop music, actors and artists. Despite production shutting down in 2009, the magazine itself was purchased by Intermedia Partners. The magazines target audiences is predominantly young, urban followers of the hip-hop music culture. Centralised between the ages of 18-34. The magazines distribution stats represent that in the year 2007 it was 800,00. Vibes issuance is largely associated with the magazines own website, although the magazine itself can be purchased from a few specific stores. 3. Target Audience Every cover of the VIBE magazine production carries out one single bold theme which I think could be used to represent the magazines serious attention towards music. The covers also include a rather simple nature, always ensuring that the person on the cover of the magazine stands out, and also the key sell & tag lines too. This way the audience are drawn in with their key focus on the artist and the music being represented on the cover too. This suggests that the TA are also serious about music and wanting to be highly informed not only of new and upcoming songs and artists but also the background of the artists and the inspiration of the music too. The magazines single colour theme helps support this idea. The house-style of this issue of VIBE consists of bright orange, black and white. These are all bold colours, with orange being the dominant colour (even in Nickis hair). I think that these colours are great for attracting younger audiences as they can attract attention easily and be seen from a distance! I particularly like the contrast of the orange and white as I feel it adds dramatically to the overall impact of the front cover and I like how each title colour scheme varies between each and every issue and can be tailored to suit the theme of every cover. The main image portrays NICKI MINAJ as dominant and the words NOTORIOUS KING next to her help portray an image of female power which I think is great. I am please with the lack of sexual or male gaze used on the cover because this makes the magazine appropriate for the young TA that it attracts. Nonetheless the expression that the artist has on her face is very intriguing making the reader or passer-by want to know more. 4. Masthead This is the name of the magazine. Clearly the name of this is VIBE and the colour of the font is used as part of the house-style of the front cover. This has a block effect where the font is solid and complete The background As you can see the background used here is plain white. Not only does this allow the rest of the colours and features of the magazine to stand out and appeal to the audience, it also puts the main focus on the artist on the cover while remaining with the house-style of the magazine The main image The main images of any music magazine is usually of the person being featured in a particular issue. Not only will this be the key selling point of the magazine, but will also determine how appealing or interesting the cover or issue itself will be to the TA. Here, Janet is wearing a simple white strap top with a basic pair of denim jeans, her outfit and makeup does not look OTT or dramatic, suggesting that her outfit use of mise en scene keeps in line with the house-style of the magazine too. The header This is basically designed to give more information to TA. It is used to attract audiences by portraying information on other artists that will be featured in the magazine other than who is on the cover or one of the other big names on the cover, who the TA may find interesting and want to read about. In this case information on rapper BUSTA RHYMES and his untold story has been used to provoke audience attention. The cover lines these are supplementary features to a magazine nearby or next to the main individual being featured on the cover. Despite this information not being the initial source of attraction to the TA they are vital and are presented in a manner that they will be seen (in this case bright and bold). If you take a close look at this additional information you can tell that the sizes of text and info appear to vary. This may be to emphasise the interest and. importance of each advertisement.