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http://www.dmi.org/blogpost/1093220/182956/Design-Driven-Companies-Outperform-S-P-by-228-Over-Ten-Years--The-DMI-Design-Value-Index
Everyone will be happier if the whole project is better. If a client is part of the process, they will understand your ideas better and even defend them alongside you.
Your ego is your worst enemy, while you can’t remove it from the process, you’re going to keep getting frustrated, clients will hate working with you.