Turkish Digital Landscape in a Nutshell

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    23-Aug-2014

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<ul><li> Turkish Digital Landscape in a Nutshell Cneyt Devrim @cuneytdevrim </li> <li> Basic Numbers </li> <li> INTERNET POPULATION Source: TUK 2013 </li> <li> Internet Penetration Source: TUK 2013 2013 48,7 % </li> <li> Internet Usage by Age Source: IAB TR 2012 </li> <li> 4-14 years olds 12-14 years olds %11owns computer %48online %68online %19owns computer </li> <li> Source: IAB TR 2012 </li> <li> Internet Connection Source: BTK Q2 2013 report 20,5 Million Broadband Subscribers </li> <li> Time Spend On Internet Source: Mediascope Europe 2012 Hours/Month </li> <li> Media Consumption TV Internet Radio Newspaper Magazine 74,8 hours 73,2 hours 46,4 hours 20 hours 16,8 hours Source: Mediascope Europe 2012 </li> <li> Online News Source: Mediascope Europe 2012 Everyday reads online news %51 </li> <li> Internet Radio Source: Mediascope Europe 2012 Everyday listens Internet Radio %18 </li> <li> Multiple Screen %52is online while watching TV Source: Mediascope Europe 2012 </li> <li> AD SPEND </li> <li> 2013 First Half % increase </li> <li> 541,8Million TL 2013 First Half Digital Ad Spend </li> <li> 2012 (First Half) 2013 (First Half) % Change Digital Advertising Total 416,7 541,8 30 Display Advertising Total 169,1 215,3 27,3 Display &amp; CPC Ads 131,9 156,4 18,6 Video Ads 15,7 30,8 96,3 Sponsorships 13 17,4 33,3 Affiliate 8,5 10,7 26 Digital Ad Spend Characteristics </li> <li> 2012 (First Half) 2013 (First Half) % Change Search Engine Marketing 196,5 266,8 35,8 Paid 135,6 177,6 31,0 Display 60,9 89,2 46,3 Mobile Advertising 14,9 19,8 32,5 Mobile Display 4,45 7,2 61,8 Mobile Opt-in SMS/MMS 10,5 12,6 20,1 Classified 32,7 34,5 5,4 Others 3,46 5,4 56,1 E-mail Marketing 1,96 2,9 47,9 In-game Advertising 1,53 2,5 63,4 Digital Ad Spend Characteristics </li> <li> Source: IAB TR 2013 </li> <li> %63 Source: Mediascope Europe 2012 Prefers the brands they see their advertising on the internet </li> <li> Top 20 Web Sites in Turkey Source: IAB TR 2013 1 google.com 23,889,845 2 facebook.com 22,748,750 3 youtube.com 19,050,840 4 live.com 10,983,510 5 yandex.com.tr 9,011,987 6 microsoft.com 8,762,972 7 twitter.com 8,492,652 8 sahibinden.com 8,102,065 9 wikipedia.org 7,484,655 10 hurriyet.com.tr 7,440,690 11 mynet.com 7,411,303 12 meb.gov.tr 5,984,823 13 izlesene.com 5,538,883 14 eksisozluk.com 5,467,374 15 gittigidiyor.com 5,123,698 16 adobe.com 4,789,803 17 donanimhaber.com 4,755,182 18 msn.com 4,749,327 19 sabah.com.tr 4,630,490 20 flycell.com.tr 4,626,736 </li> <li> Time Spent Source: IAB TR 2013 1 facebook.com 12:40:06 2 goldpara.com 07:32:03 3 google.com 07:17:46 4 v9.com 05:04:22 5 bloomberght.com 04:16:53 6 youtube.com 03:34:46 7 gamyun.net 03:32:28 8 twitter.com 03:29:08 9 gazeteoku.com 03:23:50 10 hocam.com 03:10:14 11 sahibinden.com 02:55:24 12 joygame.com 02:52:13 13 haber1903.com 02:45:53 14 msn.com 02:44:29 15 anchorfree.net 02:34:21 16 bahisanaliz.com 02:32:09 17 tureng.com 02:28:17 18 sahadan.com 02:26:39 19 hurriyet.com.tr 02:16:50 20 avg.com 02:07:34 </li> <li> VIDEO </li> <li> Source: IAB TR 2012 </li> <li> Source: IAB TR 2012 </li> <li> Increase Continues Source: IAB TR 2012 Last 3 Months Unique Internet users increase %1,7 Video viewer increase %5 </li> <li> MOBILE </li> <li> Source: BTK Q2 2013 report 68Million </li> <li> 3G Subscribers Source: BTK Q1 2012 report 45,3Million </li> <li> Mobile Internet Users 2013 Mobil nternet Kullanclar Source: BTK Q2 2013 report Active Users 12,5Million %18,7 Increase </li> <li> Data Usage By Mobile since Q2 2012 Source: BTK Q2 2013 report % </li> <li> Gaming </li> <li> Dnyada 2.3 milyarkii evirimii 5 milyar saatlerini oyunlarda geiriyorlar Haftada Oyun Fenomeni nernet kullancs oyun oynuyor % 44 </li> <li> Gamers Per Platform Source: Newzoo Turkish National Gamers Survey, 2012 </li> <li> 53% Oyun i Reklam Neden nemlidir? Source: IAB UK Gamers Survey 2012 </li> <li> SOCIAL MEDIA </li> <li> Facebook Million </li> <li> Twitter Million </li> <li> Mobile Social Media Source socialbakers 2013 </li> <li> 2,000,000 </li> <li> Turkish consumer %55buys the brands they follow on Social Media Source: Mediascope Europe 2012 </li> <li> Thank You www.iab-turkiye.org </li> </ul>

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