Click here to load reader
Upload
leslie-park
View
52
Download
1
Embed Size (px)
DESCRIPTION
General Assembly True Spirit Project
Citation preview
School Uniform Company
UXDI Project 29/19/2014
Offer updated uniform fashion, including pants and zip hoodies
Provide a “Must Have” checklist
Recommend accessories
Encourage individual expression through fashion
Website Project Brief
Personas
Jess
school
administrator
John
experienced
online buyer
Sarah
new to school
uniforms
Persona Motivators
Jess
school
administrator
Drivers“I want to make sure the parents’ needs
are met, alongside admin goals.”
Concerns“Giving parent choice in their
purchases, while meeting quality and
price goals.” “Making it easy for
shoppers to find items.”
Persona Motivators
Drivers“I like the efficiency of online
shopping.”
Concerns“I want to have enough information so
that I know I’m buying the right thing.”
“Clothing should be reasonably
priced.”
John
experienced
online buyer
Design Approach
Design
Test
Validate
Iterate
Design Approach in Action
Site Map
1
Navigation Schema
2
User Flows
4
Task Analysis
3
Key Takeaways
NavigationCheckout Process
Collaborative Shopping
Transparency
SCHOOL UNIFORM COMPANY
SCHOOL UNIFORM COMPANY SCHOOL UNIFORM COMPANY
Launch Prototype
Appendix
1. Research Notes & Insight
2. Site Map
3. Navigation Schema
4. Persona Details