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Must Know 1. Trends 2. User 3. Behavior
Keywords ? Website ? Content ?
Katanya... 255,461,124
Total Populasi
83,600,000 Pengguna Internet
69,000,000 Pengguna Facebook
51 % Perkotaan 49% Pedesaan
33% Penetrasi Internet
27% Penetrasi Facebook
281,963,665 Pelangganan ponsel aktif
112% Penetrasi Ponsel Berlangganan
Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial
(6th world rank)
(3rd world rank)
5jam 27menit Pengguna internet dengan Desktop/Notebook
14% Penetrasi Ponsel Internet dari Jumlah Penduduk
2jam 30menit Rata-rata Waktu Pengguna Mobile Internet Per Hari
Source: Global Web Index; US Cencus Bureau; WeAreSocial
Internet Indicators
Source: APJII, Profil Internet Indonesia, December 2012
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5% 3.1%
6.0% 9.1%
10.1% 10.9%
11.8% 14.2%
11.6% 10.9%
9.9%
DIGITAL IMMIGRANT
This older generation knew internet when they were an adult. They often feel the need to always learn to adapt with the new technologies.
DIGITAL NATIVE
This younger generation born and living in the internet era. They tend to make trends in cyberspace.
YEARS OLD
DEMOGRAPHICS BY AGE
Source: APJII, Profil Internet Indonesia, December 2012
DEMOGRAPHICS BY AGE
60-65
55-59
50-54
45-49
40-44
35-39
30-34
25-29
20-24
15-19
12-15
2.5% 3.1%
6.0% 9.1%
10.1% 10.9%
11.8% 14.2%
11.6% 10.9%
9.9% YEARS OLD
DIGITAL USERS IS DOMINATED BY YOUNGER GENERATION 12-34 YEARS OLD (58.4%)
Youth Behavior & Habits
Galau nih, cari yg
lucu ah!
Kepo ahhh…
Status gw….
Join ah di komunitas
Gw bingits ga seh ?
Mudah = Maless
BEHAVIORS
HABITS
Smartphone User Behavior
LYING IN BED 69%
INDONESIAN PEOPLE MORE LIKELY TO USE THEIR MOBILE PHONES WHEN THEY WERE ALONE
WAITING FOR SOMETHING 35%
WHILE WATCHING TV 29%
WHILE COMMUTING 14% WHILE IN A MEETING OR CLASS
6% WHILE IN THE BATHROOM 6%
SPENDING TIME WITH FAMILY 17% 5%
SOCIAL EVENT
5% SHOPPING
IT’S CANNIBALIZING PRINT MEDIA
Source: InMobi, Mobile Media Consumption-Indonesia
Smartphone User Behavior
Source: APJII, Profil Internet Indonesia, December 2012
HOME PUBLIC PLACES OFFICE
SCHOOL/UNIV. ON THE GO MALL
CAFE INTERNET CAFE RESTAURANT
92%
50% 83%
24% 14% 24% 16% 16% 26%
13% 13% 06% 11% 03% 16% 09% 14% 10%
05% 20% 08% 02% 05% 02%
SMART PHONE
NOTEBOOK
TABLET
0% 0% 0%
Location by device type
Pengguna prabayar Total Ponsel Berlangganan
Pasca Bayar Pengguna Jumlah Ponsel Berlangganan
Koneksi 3G Total Ponsel Berlangganan
281,963,665 Active Mobile Subscription
22%
1%
99%
0% 20% 40% 60% 80% 100% 120%
Source: GSMA Intelligence; WeAreSocial
Mobile Subscription
Pengguna Smartphone Mencari Informasi Lokal
Pengguna Smartphone untuk mencari Produk / Jasa dari Telepon mereka
Pengguna Smartphone yang membeli dari Telepon mereka
95.867.646 Smartphone Users
57%
95%
94%
34%
Source: Google “Our Mobile Planet”; WeAreSocial; eMarketer “Indonesia Online”
Penetrasi pengguna Smartphone dari total Handphone Berlangganan
Smartphone User Behavior
TERIMAKASIH
Siapa Pengguna anda ? Bagaimana mencapainya ?
Besok kita lanjut ya ke toolsnya…
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