TOP 100 Website Projects - Jeff M Davis - Interactive Marketing

JEFF M. DAVIS

CUSTOM ECOMMERCE / WEBSITE DESIGN / UI - UX

Interactive @ W O R K

WEBSITE DESIGN

Ecommerce

Creative Design

UI/UX - Navigation

Content Generation

Landing Pages / C.T.A.’s

Lead Generation Forms/Calls

Conversion Optimization

Responsive Mobile

Interactive Chat

CUSTOM WEBSITE DESIGN - - UI/UX

INBOUND MARKETING - ECOMMERCE MANAGER: #1 HONDA DEALER TEXAS As an Inbound Marketing specialist I generate strategic Website Content and Creative Ad collateral for all online marketing initiatives helping to attract and convert Website, Mobile, Blog, Email and Social Media viewers into meaningful lead generation that drive sales for the #1 Volume Honda Dealer in Texas and the #1 Most Profitable Honda Dealership in the United States.

INTERACTIVE /ECOMMERCE MANAGER #1 HONDA DEALER TEXAS **Leverage Social Media Platforms (Facebook, Twitter, Google+, YouTube, LinkedIn, Foursquare, and Blogging) to monitor and grow social interactions that strengthen customer service engagements and foster Honda’s Brand Loyalty. **Direct Reputation Management (ORM) efforts to channel consumer sentiment across Local Review properties (i.e. Google+, Yahoo Local, Yelp, etc…) and perform industry related ZMOT activities on automotive consumer Review Sites / Advertising Engines such as; Edmunds, Cars.com, DealerRater, AutoTrader, TrueCar, Ebay, KBB, PureCars, etc… **Develop strategic, content rich, Key Word Architecture (SEO) and Link Building opportunities to improve search rankings (SERP’s), Organic SEO & Paid PPC, for both traditional Search Engine Marketing and on automotive Ad Networks. **Coordinate technical Vendor/Partnerships and back-end automotive Feed Applications for E-commerce website operations. Track and analyze inbound lead generation and website performance (Enterprise & Google Analytics) evaluating conversions, identifying opportunities, and providing insightful benchmark reporting metrics for senior management team assessment. **Guide manufacturer’s (Honda) Brand Compliance for all dealership online advertising, e-campaigns, website, social media, and digital press (PR). Promote professional branding for an elite, e-commerce sales staff including photography, videography, and digital media production to enhance dealership visibility and industry prominence.

ECOMMERCE WEBSITE - UI/UX DESIGN




RESPONSIVE WEBSITE DESIGN - MOBILE


INTERACTIVE AGENCY (CONTRACT/OWNER)

Identified new market opportunities resulting in the expansion of a technically elite Portfolio of Fortune 1000 companies that have included web-enabled solutions for CompUSA, Expanets, Qwest Communications, CES Global, AYOKA Systems, Fitness Hut, Legacy Pictures , etc… promoting their strong corporate brand presence and enhancing their ability to compete in a digital marketplace.

INTERNET MARKETING / BRAND MANAGER Pioneered Internet Marketing and Branding Promotions via Ecommerce/Website Design and Custom Applications Development for enterprise API’s. Coordinated custom application development of back-end, enterprise extranets for national events/promotions, trade shows, incentive/rewards, brand/loyalty, digital coupons, affiliate networks, and ecommerce merchandising platforms to improve consumer brand engagement, resulting in increased sales performance and the automation of e-campaigns to reduce administration expenses. Managed dozens of Ecommerce/Website Design projects for professional practices (medical/legal), small businesses, and Not for Profits that also included Search Engine Marketing SEO/PPC/Local, and Digital Photography/Video production for web commercials.





Director of Interactive – A.A.U. Select Sports (Not For Profit)

Director of all Interactive Marketing, Online Promotions, and Multi-Media productions for elite A.A.U. Select Sports Organization (NFP). TEXAS HORNETS YOUTH BASKETBALL // Recreation, Club, & A.A.U. Elite Teams

The online home of Texas Hornets Athletics, where we are equipping today’s athletes for tomorrow’s victories. We believe that the athletic arena offers an unparalleled opportunity to help our young athletes grow and improve their position skills and self-confidence while instilling in them a strong work ethic, and developing character that lasts a lifetime. Through our numerous sports Teams, focused skills Training and competitive Tournaments, we help each athlete reach his/her own individual potential, in an environment where all our athletes learn to compete with the important ideals of teamwork, good sportsmanship, and a positive winning attitude.


DIGITAL MARKETING MANAGER – Coordinated client services, deploying next level SaaS marketing solutions (DMC – Digital Marketing Center) that combined CRM database, CMS web content, Email/e-campaigns, Media (flash/video) along with sophisticated Analytics tracking for client R.O.I.


DIGITAL MARKETING MANAGER FULL SERVICE CREATIVE / INTERACTIVE AGENCY Organized multi-brand/multi-website development for Radica Games, an international toy manufacturer with 10 nested Micro-sites and 20+ Brands, all positioned under a single umbrella-site (TLD) to maximize brand Identity while synchronizing brand messaging. Utilized agency level talent to deliver visually compelling Flash/Video Media presentations becoming the Brand/Identity, corner stone of online marketing elements (i.e. CD’s, commercials, streaming video, 3-D/flash animation) for clients such as Plano E.D.C. Managed Website projects for numerous Major/National Accounts including the online e-tailing giant 1000 Bulbs, securing Search Engine Marketing Adwords campaigns that included creation of content specific landing page design, key word research, competitive reconnaissance, Call tracking data and Google Analytics reporting to maximize the sizable monthly (PPC) pay-per-click performance. Accelerated Lead Nurturing campaign automation with Html/Email templates customized for each step of a complex sales cycle, elevating revenue and impacting business with measurable results that returned a positive R.O.I. for clients like Datamax of Texas. Anchored Major Accounts Website design/Ecommerce projects, Multi-Media productions, and Search Engine Marketing SEO/PPC.




Combined Agency level Interactive Marketing direction for clients, consulting with them on Digital Marketing Strategy and deploying tailored marketing solutions including; Website Design, Ecommerce, Search Engine SEO/PPC/Local, Social Media, Online Reputation ORM, Mobile/App responsive design, and rich Media (flash/video) to provide clients with a distinct market advantage. Championed Masterlink’s branding efforts re-positioning their Brand Promise and central Value Proposition as being a Collaborative Interactive Marketing Partner, helping clients “make the connection” by providing them with next level application intelligence in both the development and deployment of their digital marketing assets, all centered on the core interactive marketing deliverables. Introduced a dynamic MarketMaster Marketing program generating recurring revenue streams by targeting a void in marketplace between traditional Website development and Agency elites. Participation in crafting a client specific Digital Strategy coupled with routine involvement in the tactical execution of marketing initiatives formed a collaborative process allowing clients to thrive. Developed custom made Interactive Marketing Action Plans defining a Digital Strategy that incorporated advanced Social Media direction and Search Engine Marketing optimization (SEO/PPC/LOCAL) by developing key word centric content generation based on extensive key word research and competitive market reconnaissance. Advanced conversion consulting and detailed analytics gave stake holders the key performance indicators (KPI) required to quantifiably measure results for a positive return on investment ROI. Completed 50+ Website Design and Custom Application Development projects ranging from $10,000 – $250,000 that included Award winning (DIMA) Public Sector / NFP’s (i.e. Trinity River Authority, Joshua Expeditions, Abused Animals), Social Networking community connection sites, Mobile responsive sites, and Ecommerce sites like Ad Pages, Comedy Guys Defensive Driving, Air Power. Conducted Internet Training workshops, public speaking seminars, and discussed interactive trends as a blogger and radio guest. Also Framed Digital Press (PR), social media, blogs, as content for SEO best practices and Link Building to advance organic ranking efforts

PROFESSIONAL ACCOMPLISHMENTS

JEFF M DAVIS

KNOWN BY THE COMPANIES WE KEEP…

KNOWN BY THE COMPANIES WE KEEP…


CUSTOM APPLICATION DEVELOPMENT

Trinity River Authority of Texas www.trinityra.org The Trinity River Authority of Texas (TRA) is a conservation and reclamation district providing water and wastewater treatment, along with recreation and reservoir facilities, for municipalities within the nearly 18,000-square-mile Trinity River basin. The new web site design includes lake information, a current news RSS feed and an easy way for visitors to register to receive notifications on publicly advertised procurement opportunities and bid results.


http://www.trinityra.org/



ECOMMERCE - CONVERSION OPTIMIZATION

ECOMMERCE / CART - OPTIMIZATION



ECOMMERCE WEBSITE - - UI/UX DESIGN

SOCIAL NETWORKS - - WEBSITE DESIGN



RESPONSIVE WEBSITE DESIGN - MOBILE RESPONSIVE WEBSITE DESIGN - MOBILE

CUSTOM WEBSITE DESIGN - - FLASH

CUSTOM WEBSITE DESIGN - - FLASH

CUSTOM WEBSITE SOLUTIONS Helping N.F.P.’s connect with the Public … Building on years of Website development experience, Masterlink creates effective communication platforms that help NOT FOR PROFIT & 501c3’s connect with their community and share their all important Message.

Award Winning - - Custom Website Design “Helping Non Profit Organizations reach new heights”

AWARD WINNING DESIGNS - - NON PROFIT

Animals Abused & Abandoned provides funding for emergency medical and surgical care for domesticated animals, regardless of age, who are ill or victims of traumatic injuries and who have been abused, starved and/or abandoned by their owners. animals-abused.org


Joshua Expeditions www.joshuaexpeditions.org Joshua Expeditions strives to revolutionize education while inspiring students to recognize how their lives can transform the lives of others throughout the world. The new website design features snapshots of Joshua Expeditions tours, a travel lounge to register for trips, make online payments and purchase JE merchandise as well as a blog for easy up to date communication with site visitors.


http://www.joshuaexpeditions.org/



CUSTOM WEBSITE DESIGN - - BUSINESS











JEFF M DAVIS

INTERACTIVE MARKETING

Interactive @ W O R K

WHAT I DO… WHY IT MATTERS…

*Digital Internet Strategy

*Website/Creative Design

*Ecommerce/Lead Generation

*Mobile Web/Custom Apps

*Content Generation

*Conversion Optimization

*Search Engine SEO/PPC

*Social Media Marketing

*Social Media Engagement

*Reputation Management

*Digital Media Photo/Video Production

*Advertising/Vendor Management

*Email/eCampaigns

**Brand Visibility / Dominate Online

**Better User Experience/Time on Site

**Greater Sales/More Prospects

**Greater Reach, Access, Connection

**Increased Website Traffic

**More Calls, Online Forms, Leads

**Higher Search Rankings – Top Listings

**Added +1’s, Likes, Follows, Posts

**Extra Comments, Shares, RT-Tweets

**Stronger Brand Loyalty/Trust (ZMOT)

**Visually Attractive Digital /Print/ Ad / Collateral

**Lead Source Automation

**New Subscribers, Downloads, Opt-ins

INTERACTIVE ACTIONS / RESULTS - SKILLS SKILLS

INTERACTIVE TRAINING SEMINARS

INTERACTIVE - - CONTENT GENERATION

MarketMaster™ Interactive Marketing With the highly competitive nature of today’s e-marketing and e-business for both B2C and B2B companies, simply developing and implementing a search marketing plan is not enough. Your online initiatives need more and Masterlink’s MarketMaster™ interactive marketing solution can work to bring your company R-E-S-U-L-T-S. With MarketMaster™, each company has a unique Interactive Marketing plan developed based on the customer’s needs and expectations. Without the “one-size-fits-all” mentality of many of our competitors, Masterlink can take your organization to the next level in Interactive Marketing.

Value Proposition: We distinguish ourselves professionally as a collaborative Interactive Marketing partner, providing our clients with next level Application Intelligence in both the development and deployment of all their online marketing assets. Our creative minds will design tailored strategic internet marketing solutions that help you better connect in the digital marketplace. By working together, Masterlink Interactive Marketing Agency, will help maximize the utilization of all your organization’s Interactive Marketing applications, thus increasing the effectiveness and generating a greater Return On Investment. In today’s volatile economy, it is vital to make sure your advertising and marketing dollars are wisely invested. It only makes sense to invest in interactive solutions that can automate your lead generation process, accelerate the sales process, and provide you with a clear strategic business advantage. To find out more about MarketMaster™ Interactive Marketing and how we can turn your lackluster online advertising into a spectacular internet marketing campaign please contact Jeff Davis Today!

KEY INTERACTIVE STRATEGY

http://www.masterlink.com/internet-marketing.htm

CONTACT JEFF TODAY:

469.249.2911

[email protected]

ONLINE PORTFOLIO:

www.jeffMdavis.com

JEFF M DAVIS

INTERACTIVE MARKETING

mailto:[email protected]

http://www.jeffmdavis.com/

