Upload
karen-repoli
View
84
Download
2
Tags:
Embed Size (px)
Citation preview
Three Simple Rules for Great Content
Brought to you by: HIT Virtual
Write conversationally•Conversational content is content that is written in a friendly tone.
• It’s almost personal - as if you were writing your article, blog post or report specifically for the person reading it.
•Conversational content is written using informal language.
Write conversationally.
Conversational content often breaks a few grammar rules when it makes sense.
For example, you might write an incomplete sentence. For impact. You might use ellipses…
…to create effect and to draw the eye through your article.
Make sure when you break grammar rules that there’s a reason for it.
Breaking them just to break them is - well, maybe fun and a bit rebellious, but it’s not productive.
Embrace your personality and voice•Your personality and voice are one of your biggest assets. •They help differentiate you. •They help you create and strengthen your brand.
It’s much easier to embrace your personality than to fight it. And it makes great content.
Make sure your content is easy to read and understand
We’re talking about formatting here.
Simple formatting is best. Simple formatting may include bold or underlined subheadings. You might have either bullets or numbers but probably not both.
Pay attention to the
content you find easy
to read and the
content
that seems
distracting.
• Is there too much formatting?
•Not enough?
•When the article isn’t easy to read, what would you do to fix it?
•What would make it easier to read?
Learning a few simple content strategies can help you generate the results you’re looking for.
•You’ll receive more incoming links. •You’ll receive more readers and traffic.
•And you’ll likely receive more customers.
•The better your content, the faster you’ll be able to grow your business.
Want to learn more?
Contact HIT Virtual
[email protected]/hitvirtualTwitter.com/karenrepoliLinkedin.com/in/hitvirtual