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Three Simple Rules for Great Content Brought to you by: HIT Virtual

Three Simple Rules for Writing Content

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Page 1: Three Simple Rules for Writing Content

Three Simple Rules for Great Content

Brought to you by: HIT Virtual

Page 2: Three Simple Rules for Writing Content

Write conversationally•Conversational content is content that is written in a friendly tone.

• It’s almost personal - as if you were writing your article, blog post or report specifically for the person reading it.

•Conversational content is written using informal language.

Write conversationally.

Page 3: Three Simple Rules for Writing Content

Conversational content often breaks a few grammar rules when it makes sense.

For example, you might write an incomplete sentence. For impact. You might use ellipses…

…to create effect and to draw the eye through your article.

Page 4: Three Simple Rules for Writing Content

Make sure when you break grammar rules that there’s a reason for it.

Breaking them just to break them is - well, maybe fun and a bit rebellious, but it’s not productive.

Page 5: Three Simple Rules for Writing Content

Embrace your personality and voice•Your personality and voice are one of your biggest assets. •They help differentiate you. •They help you create and strengthen your brand.

It’s much easier to embrace your personality than to fight it. And it makes great content.

Page 6: Three Simple Rules for Writing Content

Make sure your content is easy to read and understand

We’re talking about formatting here.

Simple formatting is best. Simple formatting may include bold or underlined subheadings. You might have either bullets or numbers but probably not both.

Page 7: Three Simple Rules for Writing Content

Pay attention to the

content you find easy

to read and the

content

that seems

distracting.

• Is there too much formatting?

•Not enough?

•When the article isn’t easy to read, what would you do to fix it?

•What would make it easier to read?

Page 8: Three Simple Rules for Writing Content

Learning a few simple content strategies can help you generate the results you’re looking for.

•You’ll receive more incoming links. •You’ll receive more readers and traffic.

•And you’ll likely receive more customers.

•The better your content, the faster you’ll be able to grow your business.

Page 9: Three Simple Rules for Writing Content

Want to learn more?

Contact HIT Virtual

[email protected]/hitvirtualTwitter.com/karenrepoliLinkedin.com/in/hitvirtual