What are Web Push Notifications?

Web or browser push notifications are clickable messages, similar to app push notifications, that websites can send to their users on desktop and mobile browsers.

Why Push Notifications

- Turn one-time visitors into loyal audience- Talk to your users in real-time- Build a mobile audience without an app- Increase sales- CTR estimated to be 4X-8X as that of email

So, what are we going to talk about?

In order to understand how web push notifications are evolving, we’ll take a brief look at:

- Awareness about web push notifications- Usage by company size- Usage by industry- CTR and Frequency of sending notifications - Hesitations and future expectations

How we dug up the data

The report is based on three data sources:

- 100 SMBs and 100 general website audience in the USA to find out how web push notifications were perceived

- 1000+ websites to derive insights on optimizing notifications for achieving better results

- 500 PushCrew users to understand how and why websites use web or browser push notifications

Do they know or do they know not? Awareness about web push notifications

- 55% of general consumers reported they are aware that websites can send push notifications

- 67.3% of SMBs surveyed reported that they are aware of website push notifications

Quite impressive numbers, given the fact that website push notification is a fairly new technology and is still at an evolving stage.

Do they know or do they know not?

Awareness about web push notifications broken down by income level of companies

Usage by Company Size

Small organizations (up to 25 members) make up 60% of web push notification users.

Usage by Industry

- e-Commerce industry leads the band of early adopters at 21.10%- News, media, and blogging comes second with 17.60% of users coming

from this domain- 14.70% of users are from the SaaS industry- Some of the other domains in the running are Education, Non-profits,

Telecom, and Healthcare.

To know more about the usage of web notifications, find the full report here.

What happens to my CTR if I send too many notifications?

CTR of a push notification steadily declines every time an extra push notification is sent on the same day.

What are users usually worried about? Hesitations about using web push notifications

- Most common hesitation felt by businesses and individuals using web push notification is: Causing irritation to users and making them leave the website

- The second one is: Spamming my users

However, the technology of web push notifications is strictly permission-based. Users will receive them only if they ‘Allow’ it.

Where do we take it from here? Future expectations from web push notifications

- 30% of users surveyed expect that website push notifications will re-engage existing audience and help them increase sales.

- Users expect segmentation and personalisation features to become more sophisticated.

- Integration with CRM platforms is yet another direction web push notifications are expected to take.

If you’re keen to find out more about web push notifications and its use cases, you can download the full report here.