The Small Business Strikes Back: A WordPress Story

Check out the Slides

https://www.slideshare.net/KyleLaverty/the-small-business-strikes-back-a-wordpress-story

I’m Kyle Laverty

● lavertycreative.com● kylelaverty.com● twitter.com/LavertyCreative● instagram.com/lavertycreative/● facebook.com/lavertycreative● pinterest.com/lavertycreative/● linkedin.com/in/lavekyl

Overview

Starting your WordPress Journey

Design, installation, setup. Where do you begin? Can you do it yourself? Where to find digital creatives?

The First Post… and more posts

Basic Marketing and SEO

The ever important first blog post to introduce yourself. Continuing to post on a regular basis.

Marketing your business using the basic tools

(social media) and SEO basics for your site.

Staying Consistent and the future

Keep the content coming and think about the future

of your site. What more can be done?

“Rebellions are built on hope”

Starting Your WordPress Journey

First things first… domains and hosting - https://wordpress.org/hosting/

The Design - How should things be displayed?● Best mockup and wireframing tools (https://goo.gl/EnprdX)

Installation - The One Click Install!● http://www.wpbeginner.com/how-to-install-wordpress/

Setup - Themes and plugins● http://www.wpbeginner.com/wp-themes/selecting-the-perfect-theme-for-wordpress/

Where to find digital creatives?● WordCamp, local WordPress meetups, jobs.wordpress.net,

chrislema.com/where-to-find-wordpress-developers

“Do or do not. There is no try.”

The First Post… and More Posts

IT’S IMPORTANT!

● A nice intro● Quick overview● What you do● What to expect● Link to other pages of your site

Keep it Going

● Content is key… keep creating● What is your area of expertise?● Tutorials, recommended resources● Repurpose older content by linking

back to it

“I’m one with the force. The force is with me”

Basic Marketing and SEO

SOCIAL MEDIA!● Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tumblr● SHARE YOUR CONTENT!

○ IFTT (https://ifttt.com/) or Jetpack (https://jetpack.com/)

SEO● Yoast (https://yoast.com/) or All In One SEO Pack (https://semperplugins.com/)● Website performance

○ https://developers.google.com/speed/pagespeed/insights/

“Right now I feel like I could take on the whole Empire myself.”

Staying Consistent and the Future...

● Keep the content coming.● Think of different ways to branch out from your site (other related

sites/business ventures)● More WordPress resources - wpbeginner.com, wpmayor.com,

wptavern.com, wpexplorer.com

Questions

Thank you!