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World’s Next Greatest Pitch Deck - 2015
Current State
• Company snapshot
• Financial projections
• Industry issues
• Our solutions & user benefits
3Copyright © The Lumber Market, Inc. All rights reserved.
• Software is on a constant state of improvement
• MarketLink Exchange ready for launch
• ProductLink Private Trade Network
• Market Validation Complete
• Beta Testing Complete
Product Development
Company Snapshot
Core team in place with in-depth knowledge and understanding of
SaaS, Web Technology, Forest Products Marketing, Operations,
Training, Support and Sales.
• Ken Beresh
• Kedar Apte
• Rich Vlosky
• Jay Damon
• Tanya Beresh
Operations
• Sales collateral developed
• Banner and keyword advertising campaigns tested and ready
• Launch strategy defined
• Support materials developed
• Onboarding materials developed
Sales and Marketing
Series A financing will fund launch and expansion. Regional
implementation within the first 12 months include the following
geographies:
• North America
• South America
• Asia
Series A Finances
Launch Ready
4Copyright © The Lumber Market, Inc. All rights reserved.
• Year 1: Land & Expand
– Customers: 1,500+
– Revenue: $543K
– Cost: $1.1 Million
– Net Income: $556
– Margin: -102%
• Year 2: Expand & Penetrate
– Customers: 2,500+
– Revenue: $2.7 Million
– Cost: $2.2 Million
– Net Income: $455K
– Margin: 17%
• Year 3: Expand & Align
– Customers: 4,200+
– Revenue: $8.5 Million
– Cost: $5.2 Million
– Net Income: $3.2 Million
– Margin: 38%
Financial Projections
$(20,000,000)
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue
Cost
Margin
Profit & Loss
5Copyright © The Lumber Market, Inc. All rights reserved.
Industry Issues
The hardwood lumber industry is actively
looking for solutions that:
• Expand their market reach
• Reduce the time and expense of
purchasing and selling product,
• Mitigate competitive threats
• Minimize waste while improving
yield
• Balance supply and demand
There is a drive in the industry for lower per unit
operating costs. The difficulty of sourcing adequate
supplies of products opens the door for a more
effective means of matching qualified buyers and
sellers. Once established, a leader in this industry
will become a very cost effective means for product
distribution.
6Copyright © The Lumber Market, Inc. All rights reserved.
Our Solutions & User Benefits
• Better product information
• Improved supply chain flexibility
• Quicker transaction cycles
• Decreased dependency on one vendor
• More control over the terms of sale
Buyer Benefits
• Increased exposure to new distribution channels
• One-to-many transaction cycles
• Demand forecasting
• Reduced sales and marketing cost for qualified
markets
Seller Benefits
Future State
• Launch strategy
• Growth strategy
• Development strategy
• Our team
8Copyright © The Lumber Market, Inc. All rights reserved.
Company Launch – Land & Expand
• Launch MarketLink Exchange In North & South America, and Asia
• Develop customer support and sales capabilities
• Initiate social, mobile, web, and direct marketing campaigns
• Continue agile development based on product backlog
• Start selling licenses for Private Trade Network
Launch Strategy – Land & Expand
CEO Perspective:
Our low cost operating model and dedicated core team is
prepared to implement our go-to-market strategy.
Company
Launch
Y1Series A
Financing
9Copyright © The Lumber Market, Inc. All rights reserved.
Expand & Penetrate
• Fully implement all revenue streams (transaction, subscription,
posting, licensing, and market reporting)
• Standardize emerging sales and customer support operations
• Exponentially grow MarketLink Exchange memberships
• Establish North American footprint for Private Trade Network licenses
Growth Strategy – Expand & Penetrate
CEO Perspective:
Moving into our second full year of operations, we expect to
achieve profitability. Year 2 is notable in the company’s life-
cycle for its financial accomplishments and operations
improvements we anticipate will occur in the areas of sales
and customer support.
Company
Launch
Y1Series A
Financing
Profitability
Y2
10Copyright © The Lumber Market, Inc. All rights reserved.
Expand & Align
• Expand capabilities into other hardwood verticals (panels, pallets, etc.)
• Expand services offerings to include enhanced payment, credit, collections,
logistics and transportation
• Expand strategic partnerships with leading ERP vendors
• Continue development of core software platform to enhance functionality
and usability
• Secure additional financing
Adolescence Development – Expand & Align
CEO Perspective:
We anticipate exponential growth during our 3rd full year of
operations. Our marketing strategy will be taking full affect
with heightened brand awareness.
Company
Launch
Y1Series A
Financing
Profitability
Y2
Exponential
Growth
Y3>
11Copyright © The Lumber Market, Inc. All rights reserved.
Maturity and Diversification
• Seek out alliances and acquisitions
• Expand geographic and industry reach
• Obtain 17,000+ active memberships on MarketLink Exchange
• Continue to build PartnerLink customer base
• Establish information channel for of real-time pricing and
product availability - indices
Maturity Development – Expand & Diversify
Company
Launch
Y1Series A
Financing
CEO Perspective:
More of my time and responsibilities will be focused on
outward facing endeavors. I believe this will be necessary to
help ensure our company mission, products, and services are
strategically aligned with industry trends.
Profitability
Y2
Exponential
Growth
Y3>
Maturity and
Diversification
Y5>
12Copyright © The Lumber Market, Inc. All rights reserved.
Our Team
Kenneth Beresh
Company Lead
Kedar Apte
Technology Lead
Rich Vlosky
Industry B2B
Guru & Strategic
Advisor
Tanya Beresh
Marketing &
Onboarding
Consultant
Finance
First Year Hire
Support Lead
First Year Hire
Sales Lead
First Year Hire
During the first year of operations, beginning in month 5, we will ramp up our resource needs successively in the proceeding
7 months with key operations resources. Key hires in year 1 include full-time sales, support, and finance personnel.
Copyright © 2015. The Lumber Market, Inc. All rights reserved.
DISCLAIMER
Not an Offer to Purchase or Sell Securities
This overview is for informational purposes and is not an offer to sell or a solicitation of an offer to buy
any securities in The Lumber Market, Inc., and may not be relied upon in connection with the purchase
or sale of any security. Interests in The Lumber Market, Inc., if offered, will only be available to parties
who are “accredited investors” (as defined in Rule 501 promulgated pursuant to the Securities Act of
1933, as amended) and who are interested in investing in The Lumber Market, Inc., on their own behalf.
Any offering or solicitation will be made only to qualified prospective investors pursuant to a
confidential offering memorandum, and the subscription documents, all of which should be read in their
entirety.