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Marketing Automation
Summit
30th
September2016
Fabienne Heiles
Account ManagerSitecore
George Lavric
Digital Marketing ConsultantSitecore
Has anything really changed since last year?
What is marketing
automation?
This is a boring slide
Forget the buzzwords
We want to learn from you
Let’s play a game
Who has a website?
Who sends out emails?
Who shares content on social media?
Who has a mobile responsive website?
Who optimizes content to focus on customer
needs and intentions?
Who uses
to get actionable insight?
Who optimizes, tests and
personalize?
Who uses marketing
automation?
Who presents relevant content through
customers’ preferred channels?
Who collects and connects online and offline data into one
system?
Who presents relevant, real-time offers across channels?
Who uses real time data and predictive
analytics?
Who anticipates the needs of customers and create timely,
relevant offers?
Why do you consider yourself digitally mature?
85% of companies find themselves in the 1st two stages
I’m part of the 85% ?
Ok guys, now everyone say
“people, processes and strategy!
Without the correct building blocks, digital will always be
complex
It starts with your company
culture
Embrace digital
What challenges are
standing in your way?
