FUTUREof Marketing

The

Our lives will be guided by devices. There will be objects that can send and receive information increasing human interactions. Our acts will be monitored, recorded, shared and analysed. And marketing message will keep us following us marketing through smart watch and other electronic devices of our day-to-day lives.

CONNECTED

Devices

INTELLIGENT SensorsIntelligent sensors in our everyday objectswill act like beacon how people areinteracting with the world around them. These sensors will work like market research tools to understand customer better.

This will usher into a plethora of sensorsthat can track everything from what peopleare eating to how they are feeling rightat the moment. Marketers are going to leverage more and more sensors data for their future campaigns.

It is absolutely clear that we are moving towards 5D technology when it comes to screen. This technology can empower a customer to virtually experience a thing first hand as if they are in a physical store. It means marketers must be able to craft immersive story telling to engage with the customers. Marketers must be able to tell stories that compel the customer to think and feel about the marketed products and services.

ImmersiveSCREENS

COMMUNICATIONSHuman

Communication will be more human than ever before. There will be computerswith whom we will be able to communicate without using a keyboard or mouse.

In such scenario, marketers have to come up with new ideas of broadcasting and displaying their marketing messages andhow to guide the audience to the their call-to-action.

REAL TIMEAnalytics

To understand what the customer is thinking and doing and how it can be turned into insights for marketing – analytics will move to the next level. Internet of things will result in a connected world that will give loads of information to the marketers about the consumer. Big Data might be an industry trend, but it is consumers’ personal data from day to day lives that will receive far more importance of the marketers.

PERSONALIZED

Content

Personalized content doesn’t mean just click streams content to get more likes, shares and traffic. Its mean value-added content which helps customers in solving their problems and helps them in making a purchase. With real-time analytics, marketers will be able to draft tailor-made content for specific individual, which isnot the case now.

Privacy

Privacy is going to be a big issue in the coming years. It already is. People will be reluctant to share their personal infos more than ever. Marketers will be required at the top of their game to address the consumer privacy issues. Let’s take email marketing for instance. From the opt-in-permission based marketing it might cascade down to also timings-based marketing when a consumer would like to receive your marketing mail.

STRICT

THANK YOU!