The Essentials for a Successful Web Site 2015

www.ribit.com • @RobinatRibit • facebook.com/ribitdotcom • linkedin.com/in/ribit • plus.google.com/+RobinMoss • plus.google.com/+Ribit1 • 972.239.8866

by Robin Moss ribit, a digital marketing agency

Essentials For Effective Websites

http://www.ribit.com

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Do I need a web site?

• A web site is today’s business card

• It gives you credibility







What’s in a domain• domain vs. business name

• .com - .biz - .net - .account - .actor -.attorney …..

• length

• keywords

• originality







Game Plan

• Who is your target market?

• Who are you trying to reach?

• What content do they want?

• Do you have a strategy? A plan? Goals?







Self Hosting?







Site Structure• Before we design, we figure out the structure







Intuitive Navigation













Branding• Branding needs to be consistent







Unique Design• Google has said design matters

• Analytics show people don’t stay for “bad design”













Responsive Design

• Google recommends responsive design

• One database

• works on multiple platforms

• 77% of the U.S. population own a smartphone





































Content is King!

• You need evergreen content!

• Static or a brochure site will not work in 2015

• To keep people coming back you need great content

• Blog!







Images and Titles and Video oh my!

• When you blog you need to include an image - where to find them:







Image Names

• What is in a name….

IMG_0570.jpg







Social Media

• You need to link to Social Media -

• You want people to be able to share your content

• You want people to be able to find You on social media













Call-To-Action• Why do you have a business, you want to sell

something!

• Ask people to do something!







SEO

• Search Engine Optimization

• Don’t leave home without it

• Local is more important!

• Have correct citations







How to get SEO

• Keyword rich headings!

• Plugins -

• Redirects







Testing

• Make sure it works

• Test every page

• Read for grammar and typos







Update

• Don’t forget to update!

• You should do all WordPress updates

• Update plugins - you don’t want to be hacked!

• Backups!







Robin Mossribit

972-239-8866 [email protected]






mailto:[email protected]

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The Essentials for a Successful Web Site 2015