The Connected world - Tripletwin background

The connected worldTripletwin bvba

February 2015Proud starter @startitKBC

© Tripletwin bvba – www.tripletwin.be

Digital connected world

1000 selfies/second

500M tweets/day

1.4B smartphones sold (2014)= 44 per second

50B/day

+17year film/day

3B i-people

200B e-mails/day

Track and measure everything, everyone in real time


Collect data now, find a use-case later


Data science

Deep profiles combined from different data sources


“Data is the new gold, the new currency” Private data is massively collected and sold

Private Data is Big Business: €250B per year

Many digital services are “free” Consumers pay by sharing private data…


What about privacy?

Consumers easily give consent to collect & share info Convenience or direct benefit

Trust in brands, organisations

Lack of awareness Data sharing

Where it ends up

Purpose

Value of the data


Digital business – web tracking

https://www.ghostery.com/en/home


Digital business – web tracking


Why do we care?

Privacy/security… who uses my information? (new) employer, (ex-)husband, neighbors, kids,

parents, police, tax-office, friends, sales-people, ... ?

Targeted advertisements?

Differentiated pricing ?

Hiring/firing employees?

Is my data stored securely?

My data... Can I benefit from my own data? Improve health, budget, efficiency


Privacy is a human right

Freedom to keep things private Not possible to be happy without this basic right

Right to privacy is guaranteed by law UN covenant on Civil and Political Rights (Art 17)

European convention on Human Rights (Art 8)

Belgian legislation


“Privacy is the next ‘green movement’ ”

Fear: Poor privacy carries risk Upcoming regulation

Public relation headaches

Advertising eco-system business collapses

Opportunity Privacy is a differentiator

Build trust, gain customers

Fatemeh Khatibloo

Internet

The Connected world - Tripletwin background