Movie release date: 15th July 2013Genre: HorrorDirector: James Wan

Audience:The audience for The Conjuring are 15 years olds and above. The age rating for the film is a 15 and this shows that it is suitable for this age.

The age rating is suitable for the film content as 15 year olds and above will find amusement out of the film and will enjoy the

supernatural elements of the film. It is also suitable as any age below the rating may not enjoy the film as the supernatural element to the film may creep the viewers of this age out and it can be disturbing for

the younger ages.

Genre:The genre for the film is a horror film, but

specifically a supernatural horror. It is a supernatural horror as it includes clips and scenes

of unusual activity. The supernatural element is seen to come from a doll that is kept in the house and it spooks and scares the family that move into

this house.

Mise-En-Scene:

Lightning- The lighting within the trailer is mainly very dark as this helps to make the film scarier as you cannot always see what is about to happen. It also builds suspense and the audience become scared as in some clips, the audience cannot see what is about to happen and the clip suddenly cuts with sound so the audience is waiting for something to happen that may scare them. This also builds adrenaline for the audience. Most of the film is filmed in dark rooms and the only light that is shining it the one from the camera.

Props- The main prop that is used in the trailer is the use of cameras to film what is going on in the house. Another main prop is a child's toy which you open up and the mirror part of it spins like a piece of equipment that hypnotises people. The use of a child's toy here is very powerful as children are seen as innocent and harmful, yet in the film it shows the opposite as there is a ghost like figure which is mean to be a child that haunts the family and becomes harmful to others.

Sound- There are many different sounds which are presented in the movie trailer of The conjuring. The majority of the sound is coming from the talking of the actors describing the plot of the film but there is also a very quiet piece of music playing over the top of the narrative. This piece of music links to the genre of the trailer but it also builds suspense for the audience. This piece of music played is not like any other piece of music. It is more like high pitched screeching sounds and other sounds put togeyher to make a piece of music. The unusual music links to the trailer as the audience does not know what is going to happen and cannot predict the storyline as much as they cannot predict how the music will flow.

Editing:Through the editing of the trailer, they use a variety of different techniques. One of the techniques that they use is through the colour of the clips and this comes with post production. In some of the clips they edit them so that they are showing black and whit e images or so that they are sepia. This helps to add mystery to the house and it gives an old effect also. When the photos are falling off the wall due to this supernatural object the clip is edited to a brownish colour through the sepia effect. This relates to the story of the trailer as the supernatural ghost is meant to be old and so the colour of the clip at this point reflects the age of the ghost and shows how long the supernatural element has been there for. Through the fluency of the trailer, there are many jump cuts from one clip to another to make them link together. The clips jump very quickly building tension and showing to the audience that all of the events happen so quickly that it is hard to do anything about the actions. This also fits with the music of the trailer.

Camera:The camera angles used in the film are mainly close ups as they show the clips of peoples faces and their reactions to the supernatural elements within the film. This helps to give the audience a feel of the atmosphere of the film. There are also quite a few setting shots, for example a clip of door and the camera at the end of the hallway with the door at the other end of the hallway. These shots help to set the scene for the audience giving them an idea of what the house looks like and also these setting slips reveal the supernatural elements to the house and this also sets the plot for the trailer.

Narrative theoryIn the film the conjuring, there are many theories that can be applied to the trailer due to the format and the structure of the film and also the story line. The first theory that you can apply the trailer to is Levi Strauss’s theory. This is the theory that media texts often represents characters as binary opposites such as good and evil. In the trailer there are two binary opposites presented. The first character presented is good and the good character comes from the family that move into the house. The family are seen as innocent as they move into this new house and have no idea what is about to happen to them all. The evil character represented in the trailer is from the supernatural element. Although this is not exactly a character it is presented as a character as it causes so much harm to the family and it is a horrible element to the film. Another theory that links to the film is Angela McRobbie’s theory. This is the theory of how women and men are usually presented in films and their characteristics. She discovered that women are usually seen as weak and vulnerable and the men are seen as strong and brave having a lot of leadership. This links to the trailer as in the film the women are presented as McRobbie discovers. It follows the norms of a typical woman character. In a part of the film there is a young girl laying in bed and the trailer shows a clip where the spirit/supernatural element tries to drag her out of bed by her legs. The idea that the young girl was chosen to be dragged out of bed emphasises her vulnerability and how weak she is compared to a male target. 48th second of the trailer- when

the girl gets dragged out of bed.