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www.npgroup.net
The CMS of the FuturePete Czech, CEO: New Possibilities Group, LLC
Welcome!
Today’s Agenda:
• Introductions• History of the CMS• Today’s CMS Landscape• How Content is Consumed Today• The CMS of the Future• Benefits• Economics• Case Studies• Q&A
Introductions
Your Host: Pete Czech
CEO, New Possibilities Group
Co-founder of NPG in 2001
NPG specializes in highly customized design & development of web applications and content management systems.
Contact: [email protected]
Our Experience
Remember When….
Websites were composed of thousands of flat HTML pages?
Changes required software and FTP uploads – technical knowledge?
Complex interactions relied on a CGI script no one could figure out?
Login Systems were virtually unheard of?
Along came the CMS!
CMS systems started small & niched
Enabled rudimentary content management
The foundations of extensibility emerged
Platforms emerged:
WordPressDrupalJoomlaMagento
Enterprise caught up
Today’s CMS Landscape
The Web Forever Changed
Websites were easy and quick to deploy
Plug-in’s, extensions and other extensibility methods matured
Emergence of tens of thousands of “experts” and “agencies”
Sounds awesome!
The bad news…
Large install bases became targets for malicious individuals
Unpredictable updates between core software, plugins and extensions create uncertainty for enterprises
Just how customizable are these platforms?
Major iterations result in costly infrastructure updates
Existing themes made the value of design decline
Many of those “agencies” have no idea WTF is going on!
But, let’s stay technical, for now
Today’s CMS platforms are integrated frameworks
Display & Administration play in the same sandbox
Content types are flexible, but still based on the old methodologies
But, let’s stay technical, for now
Extensibility isn’t always what it seems…
The future isn’t integrated…
Today, content is consumed on many different mediums
Web, Mobile, Apps, OTT Devices
Current CMS platforms are designed off the shelf for web browsers (mobile or desktop) only
Only with moderate modifications can these platforms work to fuel alternative distribution methods
What does the future look like?
Separation of administration function and logic from user consumption
AKA: Decoupling
What is decoupling?To make it simple: separation of your content management from the user experience.
Why Decouple?
Security
Distribution
Front-end Flexibility
Lifespan
Unique Workflows
Third Party Integrations
And so much more…
Security
Decoupled = separation of powers
Integrated = exposure
More freedom to secure tightly
Distribution
Decoupled means distribution flexibility
API connectivity enhances options
Multi-domain control
CMS2CMS
Flexible User Experiences Decoupling from administrative portion allows for almost any front-end technology
Enable front-end experience to be separated from back-end business logic
Remember, back-end tech and front-end tech evolve at different speeds
Lifespan
Decoupled means longevity
Avoid technical debt
Goal: 5-7 years minimum
Unique Workflows
Every business is different
Mold your CMS to your workflow, not the opposite
Consider it a valuable asset
Third Party Integrations
Easily integrate complex third party systems
Tie legacy platforms into web platform safely
Create complex workflows between multiple systems
Economics of Decoupling
Slightly higher up-front costs
Realize savings with longevity of system
Predictable ongoing costs
Should You Decouple?
You are managing a company that distributes content to many channels, including multiple domains
Your enterprise is concerned particularly about security, yet wants a full-featured content management platform
You are frustrated by the unpredictable nature of the existing off-the-shelf platforms
You are interested in a long-term solution with complete ownership
Case Study 1
Requirements:
Publishing to multiple channels: web, mobile, partners, OTT
Administrators require real-time collaboration from multiple locations
Administrative workflow is highly customized and unique
Case Study 1
The Solution:
Fully Decoupled CMS
Live text editing capabilities
Integrated workflows and connectivity to third party systems such as video hosting provider, HR solutions, Twitter
Case Study 2
Requirements:
Furniture retailer with multiple locations
Required custom inventory management system integration (system was in-house proprietary)
Wanted comprehensive search and lookbook capabilities with foundation for e-commerce
Case Study 1
The Solution:
Partially Decoupled CMS
Custom integration to inventory system via push/pull communications
Customized CMS with comprehensive toolset
Interested in a LIVE Demo?
Call me!
Q & A
Additional Resources
Our blog – www.npgroup.net/blog
Videos - www.npgroup.net/videos
E-Books – www.npgroup.net/resources
150 Clove RoadLittle Falls, NJ 07424 1.855.NPGROUP www.npgroup.net
our home away from home.
Where To Find Us