The business of open data Lessons learnt from ODINE

Elena Simperl – University of Southampton, UK

CeBIT 2017, Hannover 23rd March 2017

ODINE builds a business ecosystem of open data startups and SMEs in Europe

What we of fer

3

Up to € 100K equity-free

funding

Expert advice from business

mentors Peer-networking

and support

High-quality exposure in The Guardian & other

media outlets

Introductions to investors

Competit ion for EU startups & SMEs • Call open from May 2015 to August

2016 (Call is closed ) • Submissions reviewed by external

experts every two months • 6 months projects for

– THINGS THAT MATTER – Business ideas enabled by open data

€ 5.5M

Lessons learned

Lesson 1: High demand, open data offers USP visualization.opendataincubator.eu/ public/ odine.html

Lesson 2: Nat ional open data ecosystems matter

Lesson 3: Def ining the value of open data early is key

What problem SMEs are solving for their cust om ers

What p rob lem open dat a solves for the com pany

Lesson 4: Open data business models

Premium Cross

Subsidy

Advertising

Elastic (Razors/Blade)s

Freemium

White Label

Demand Platforms

Supply Platforms

Lesson 5: Companies give something back

Open Data Institute (2015) Open data means business: UK innovation across sectors and regions. London, UK. Available at http://theodi.org/open-data-means-business-uk-innovation-sectors-regions

Lesson 6: It works!

Website: opendataincubator.eu Twitter: @ODincubator