THE LARGEST

IN HUMAN HISTORY

SECURITYPRIVACY ECOUX COST

5 reasons for blocking

UX

reasons for blocking

reasons for blocking

PRIVACY

reasons for blocking

COST

reasons for blocking

SECURITY

“New York Times CEO Mark Thompson did not mince words Tuesday when talking about ad blocking”

-AdWeek

Consum

ers waste 1.2

billion hou

rs due to

malwar

e

Nearly $500 billion in losses due to malware and cyberbreaches

reasons for blocking

SUSTAINABILITY

why blocking blocking is a bad idea?

reasons 1:

AD BLOCKING BLOCKING DOES NOTHING ABOUT THE USER EXPERIENCE PROBLEM

reasons 2:

AD BLOCKING BLOCKING IS VERY RISKY, EXCEPT FOR A FEW MONEY HUNGRY STARTUPS WITH NOTHING TO LOSE

reasons 3:

AD BLOCKING BLOCKING WILL LEAD TO EVEN MORE ADVANCED METHODS OF

BLOCKING (and “muting”)

reasons 4:

AD BLOCKING BLOCKING LEADS TO LOSS OF READERSHIP

reasons 5:

AD BLOCKING BLOCKING IS IN DIRECT VIOLATION OF THE EUROPEAN LAW

reasons 6:

AD BLOCKING BLOCKING WILL INEVITABLY LEAD TO HARD TO WIN CLASS ACTION

LAWSUITS

reasons 7:

AD BLOCKING BLOCKING LEADS TO A LESS SECURE SOCIETY

“IAB is looking at all the options”

2007

- Mike Zanies

“I advocated for the top 100 websites to,

beginning on the same day, not let anybody with ad blockers turned on [to

view their content]”

2015 2016

- David J Moore

“Why I hate ad block profiteers”

- Randy Rothenberg

on ad blocking

reasons 8:

YOU CAN’T WIN A WAR AGAINST THE INTERNET USERS

• https://www.damballa.com/new-ponemon-report-reveals-high-cost-of-malware-containment/

• http://optimal.com/over-8-billion-in-wasted-mobile-data/

• http://www.slideshare.net/MicrosoftAsia/a-joint-study-by-national-university-of-singapore-and-idc

• http://www.scmagazine.com/breaches-malware-to-cost-491-billion-in-2014-study-says/article/339167/

• https://www.techinasia.com/cost-mobile-data-southeast-asia-infographic

• http://dfmonitor.eu/downloads/DFMonitor_1H-2015_Europe_mobile_internet_divide_is_widening.pdf

• http://www.cnet.com/news/web-ad-blocking-may-not-be-entirely-legal/

• https://www.pollfish.com/infographic/developer

• http://www.mediapost.com/publications/article/256835/malvertising-up-300-in-2014-spreading-cross-chan.html

• http://www.wired.com/insights/2014/11/malvertising-is-cybercriminals-latest-sweet-spot/

• https://blog.malwarebytes.org/threat-analysis/2016/03/large-angler-malvertising-campaign-hits-top-publishers/

• http://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html?_r=0

• http://www.lowtechmagazine.com/2015/10/can-the-internet-run-on-renewable-energy.html