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Journey Mapping for Startups Customer Journey mapping, Jobs to be done, By @amaldokhan King Abdullah University of Science and Technology
The Startup Oath I am an Entrepreneur \\ I keep my word.
And I will keep my word. \\ SO SAY WE ALL.
I am a troublemaker \\ problem seeker \\ a solu=on creator!
I apologize when I make mistakes \\ but I am not afraid \\ to make more and beDer mistakes
I don’t ask FOR permissionS \\ I Get things done
Judge me I don’t care
I may become rich & famous \\ but I promise I will always remember \\ That the journey is the reward
I will never walk this journey alone \\ I will con=nue being demanding as long as I live
I will never build anything that nobody wants \\ I will always put customers first
I will fail and fail again un=l I succeed.
"Don't make the mistake of trying to understand your startup's customers
through assumptions"
Design Thinking For Strategic Innovation
What Is Customer Journey Mapping? A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship. " A customer journey map documents every step of the relationship between startups and users and allows you to continually capture the gaps "
WHY Customer Journey Mapping
• Identify and evaluate all Touch Points of Customer Interaction
• Get feed back from your team • Communicate with the Customers to
know their perspective • Make Smart Use of the Data Collected
You need a continuous need finding methodology
Jobs To be Done From the toolkit of Innova6on
Red Tomato PIZZA
VIP FRIDGE MAGNET
User Journey Map Map the experiences over time. Plot the highs and lows