Solving The Internet Marketing Puzzle One Piece At A TIme

Solving the Internet Marketing Puzzle

One Piece at a time

YOUROnline

Marketing CHALLENGES

What does it all

mean?

Don’t know who

to trust

Everything changes so

fast

No Time To Work On SEO

ppc adwords google yellow pages google places google my

business yahoo bing facebook linked in blogs, content

content marketing duplicate content twitter hashtag # @ .com website SEO search engine optimization web 2.0 blogging

images pictures image credit four square directories citations meta tags on page seo off page seo media radio advertising youtube videos commercials google analytics data

tracking

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ON PAGE SEO Search Engine Optimization

Your Website!

Everything Else!

THE PIECES TO THE PUZZLE

OFF PAGE SEO

Over 200 Ranking Factors That Google Evaluates To Choose the Best Sites To

Show on First Page

Today we will discuss 8 of them…

Copyright: <a href='http://www.123rf.com/profile_ximagination'>ximagination / 123RF Stock Photo</a>

Yes, if you have a business, you should have a website.

Websites are open 24 hours

Your Top Competitor Has A Website

DO YOU NEED A WEBSITE?

Meta Tags

Keywords &Content

Google Analytics

Mobile Site

ON PAGE SEO

Meta Tags

Google Analytics

Mobile Site

ON PAGE SEO


o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text. It has roots in a piece.

o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece.

o Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece. Lorem Ipsum is not simply random text.


META TAGSTitle & Description Tags shows up in searches

Meta Tags

Title Tag

Description Tag

TITLE TAGSDESCRIPTION TAGS

H1 TAGSALT TAGS

ON PAGE SEO






META TAGSThey also help Google know what your site

is about

Meta Tags

Meta Tags

Google Analytics

Mobile Site

ON PAGE SEO






KEYWORDS & CONTENTKeywords & Content

ON PAGE SEO


USE KEYWORDS IN PAGE NAMES

AND IN CONTENT.

KEYWORDS & CONTENTKeywords & Content

ON PAGE SEO


KEYWORDS & CONTENTGoogle likes fresh content – shows

you’re “relevant” to searches

Keywords & Content

YOUR WEBSITE

Social Networks

Blog Posts

Company News

EventsTradeshows

Top 10 Tips

Press Releases

How-ToVideos

ON PAGE SEO

Meta Tags

Google Analytics

Mobile Site

ON PAGE SEO






GOOGLE ANALYTICSMeasurement is Important!

Google Analytics

Google Analytics is FREE!

ON PAGE SEO

Meta Tags

Google Analytics

Mobile Site

ON PAGE SEO






MOBILEMany people would rather lose their wallet than

their mobile phone!

Mobile

ON PAGE SEO






MOBILE WEBSITEClick to call; Easy to Navigate; Directions;

Simple

Mobile

Desktop Version

Mobile Version

ON PAGE SEO






MOBILEMobile

Mobile VersionDesktop Version

ON PAGE SEO

unique meta tags on each page

YES keyword-rich content

analytics installed for tracking

mobile version!

A WELL DESIGNED SITE HAS…

Mobile

Google Analytics

Keywords & Content

Meta Tags

Websites need regular monitoring & maintenance

ON PAGE SEO

Now set the wheels in motion with OFF PAGE SEO

Google+ Local

Online Directories

Social Media

Reviews

OFF PAGE SEO

Google+ Local

Online Directories

Social Media

Reviews

OFF PAGE SEO






GOOGLE+ LOCALAllows you to control the information Google Presents in a search for your

business

Google+ Local

OFF PAGE SEO

Anatomy of a google+ page search






GOOGLE+ LOCALGoogle+

Local

Search Results for

“Home Builder Benton, TX

OFF PAGE SEO






GOOGLE+ LOCALGoogle+

Local

UNCLAIMED LISTING

OFF PAGE SEO






GOOGLE+ LOCALNo branding

Google+ Local

CLAIMED BUT NOT OPTIMIZED






GOOGLE+ LOCALBranded, Photos, etc

Google+ Local

CLAIMED & OPTIMIZED!


GOOGLE+ LOCALSome Important Things To

Consider

Google+ Local

What Type of business do you have?

Service Area BusinessStorefront /Office

Be Careful of Duplicate Listings Don’t claim more than one listing

OFF PAGE SEO

Google+ LocalSome Important Things To Consider






GOOGLE+ LOCALService Area Business

Google+ Local

OFF PAGE SEO






GOOGLE+ LOCALService Area Business

Google+ Local

OFF PAGE SEO


GOOGLE+ LOCALMobile

Mobile

Google+ Local

Google+ Local

Online Directories

Social Media

Reviews

OFF PAGE SEO






ONLINE DIRECTORIESOnline Directories

Used To Be Enough To Be Listed In Yellow Pages…now an online collection of websites listed by category.

Google+ Local

Online Directories

Social Media

Reviews

OFF PAGE SEO


SOCIAL MEDIADoes Social Media Carry Any Weight?

Social Media

YES!






SOCIAL MEDIAThe power of Social Media & Directories

Social Media






SOCIAL MEDIA Facebook & Directories Showing Up In

Search

Social Media

Google+ Local

Online Directories

Social Media

Reviews

OFF PAGE SEO






REVIEWSCustomer Reviews Are Very Important

Reviews

Build Credibility & Trust

Increase Online Exposure

Boost Your Online Reputation


REVIEWSFacts & Statistics

Reviews

90% of consumers say online reviews impact their buying decisions

79% of consumers trust online reviews as much as personal recommendations

73% of consumers say positive customer reviews make them trust a business more

(source:localvox.com)






REVIEWSWhich Would You

Choose?

Reviews






REVIEWSHow Many Reviews =

Stars?

Reviews

Seems to fluctuate but average of 5 reviews seems to be the magic number to show the gold stars in google











REVIEWSUnclaimed Yelp Listing

Reviews

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REVIEWSHow do I get more reviews?

Reviews

• Ask at the Point of Sale / On Receipts• Ask in Surveys• Ask in Your Emails• Ask in Direct Mail• Ask Your Social Media Followers and Fans• Ask Family & Friends• NEVER NEVER NEVER write fake reviews

o

In Closing…review of stats on Home Expo & POH

activity

Home Expo website –live in 2013






Built with• Meta tags• Content• Images• Videos• Social

Media• Analytics• Mobile

HOME EXPO 2014 VS 2013


Built a website! Created Branded Social Media

Channels Daily Postings on FB, Twitter, Google+ Facebook Boosted Posts &

Sweepstakes Featured Sponsors & Exhibitorsin

Posts Asked sponsors for photos, videos,

info Offered “Home Expo” badge for

sponsors to put on their site with link

116% increase in views 85% increase in pageviews 172% increase in mobile views

HOME EXPO 2014 VS 2013Google Analytics

Twitter followers grew from 33 to 496

Facebook from 156 likes to 714

Email list grew to 165

HBA GOOGLE ANALYTCISSpring Parade of Homes 2014 vs 2013

Cross promoted on HBA & Home Expo fb, twitter, g+ Promoting builders, sponsors, home design tips & trends FB boosted posts week of event Weekend of Event Rose was emailing me pictures of all

the homes and I was posting on social media

NOTE: did not build a new website…

HBA GOOGLE ANALYTCISSpring Parade of Homes 2014 vs 2013

NOTE: first year of promotion for SPOH

Growth of 41.65% users Bounce Rate Decreased Mobile Usage up 97% Growth of 161%

pageviews

Does any of this “stuff” really “work”?

Companies that took advantage of submitting photos, videos, benefitted

Building presence on social media sites, other sites (HBA), (Expo

Center), directories (yellow pages) helps to build your authority.

TAKE ACTION!


TOP FIVE THINGS I WOULD RECOMMEND

1.Google + Local Page2.Google Analytics3.Meta Tags4.Mobile Site5.Take advantage of HBA

online marketing opportunities!

• TODAY’S DRAWING GIVEAWAY!Your Choice Of:

•Website EvaluationOR

•Mobile Website

Q & A Time!

Shonda Rogers979-985-5956