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Social Media Security:
What to Watch out for…
…because others are watching you!
Carl B. Forkner, Ph.D.Chief Consultant
Success! Professional Consulting
Director, Marketing and Special ProjectsDynamic Worldwide Training Consultants
Agenda
1. Why social media?
2. Where the people are…
3. Popular social media formats
4. Protection
5. Wrap-up and Q&A time…
Why Social Media?
Why Social Media?
Where the People AreActive
Who is on Social Media?
Popular Social Media Formats
GOOGLE+
YOUTUBE
Protection in Social Media
• Two important kinds of protection:
• Identity
• Reputation
• Failure to protect your account may lead to negative consequences
• Not unlike losing control of your financial information…
What’s in Your Profile?
• All Social Media
• Passwords: Good practice to change it at least every 6 months
• Strong password:
• At least 8 characters
• At least one capital letter
• At least one small letter
• At least one number
• At least one special character !@#$5^&*()
• Challenge Questions:
• Do NOT use *real* answers!
• Make up answers to the questions and keep your answers where you have access to them.
• Real answers tell more information about you if hackers get into your account.
What’s in Your Profile?
• Security Settings
Create a security code to access your account from unknown browsers
What’s in Your Profile?
• Privacy Settings
What’s in Your Profile?
• Who can add to your account?
Will be yourdefault selectionfrom thePrivacy Screen
Problems: Pest Control
Problems: Games, Games, Games
Problems: Social Media and the Workplace
John Doe1 hour ago | Tempe, AZ
I just don’t think I can do this anymore. I mean, it’s like everyone at work
hates me and treats me like crap every day. Just because I am a little
different, they make fun of me and it makes me so depressed that I want to
just come home and end it all sometimes. Other times I’m so mad that I feel
like the next time it happens I want to just go postal and teach them all a
lesson about bullying. I mean, WTH, so I have a little handicap. Lots of
people do. That’s no reason to make fun of me. I do my work just like
everybody else does. This really sucks. Something has to change or it’s
going to be over.
You are a supervisor, and you are on John’s “Friends List.”You read this. See any problems for you?
Problems: Social Media and the Workplace
• You have, at a minimum, three important problems to address:
• A mental health issue (depression)
• A safety issue (going postal)
• An EO issue (bullying in the workplace hostile work environment)
• Potentially Handicapped accommodation issues
What’s in Your Profile!
• Password management
What’s in Your Profile?
What’s in Your Profile?
• Public Profile
If you make your public profile visible to no one:
What’s in Your Profile?
• Twitter = Cell phone SMS on a computer…
What’s in Your Profile?
What’s in Your Profile?
What’s in Your Profile?
What’s in Your Profile?
General Safety Tips
• General Tips
• Birthday
• Year is OK – Don’t include month and day.
• Location
• NEVER include your full address! Just city & state.
• This is especially true for single people…
• Photographs
• Never use provocative pictures
• Never use pictures showing your valuables
• Never use pictures showing your address or car & license plate
• Phone number
• Good for your business & friends, but remember marketers can get it on social media, too!
General Safety Tips
• What about Reputation?
• Photographs
• Drinking, smoking pot, etc. are not good for professional image
• Be wary of what you’re wearing…or not wearing, as it were…
• Comments
• Everyone has an opinion. Many people differ.
• Doing it respectfully is the key to success!
• Follow the example of Sir Winston Churchill…
• Work
• Remember…when you list your job, you now take on responsibility as representing the company, too…
Protecting Your Devices
• No need to spend hundreds of dollars…
• For your PC:
• For your mobile device:
Don’t buy these! Use the FREE editions!
In Summary…
• Social Media can be lots of fun
• Social Media can be productive
• Social Media can be dangerous
• Social media can be destructive
• Bottom line: Be careful and you will be fine…
Wrap-Up:Discussion & Q&A Period
Carl B. Forkner, Ph.D.Chief Consultant
Success! Professional Consulting
Director, Marketing and Special ProjectsDynamic Worldwide Training Consultants
