SESSION 6

Intriguing Collaboration

Pauline Miguet - Julien Iaconelli

Cirque du soleil & ETH engineering school

Pelirocco Hotels & Music Producers and Artists

Bloom Hotel Brussels & Artists

Our CONCEPT: Sony Computer Hotel

Choose your room type

Productivity & Creativity

The concept of Sony is to enable guests to create their own animated character and have him interact and play as a main character in the video games.

The stay is a good asset for Sony because they can improve and solve the problems and diffciulties that havein video games. They can also meet the gamers expectations and feel what are the trends in the market.

The rooms are fully equiped with Sony tehcnology in terms of video games and every gamer can whether choose a room with a different design, for example, adventure games or RPG games...

Concept & Technology

1 - Book room through the app

2 - The more you play, the more discount you get in hotel stays and Sony products

3 - Have a sample you can take home of the viedo game so you can play at home with him

4 - Add good souvenirs/memorable stays value to the guests

Co-Branding

Sony is co-branding with luxury hotels, especially in Asia where the technology is more advanced and popular.

Sony will organize annual events: rewards, competition, comic cons… in big conference rooms (arena) and offer Sony products to the winners.

We believe this co-branding is not yet viable for Europe but it might be one of the next market trends and need in the next few years because young people are more and more attached to digital technologies.

Key question answer: the hospitality industry will work on gamers imagination and expectations to take into account and implement in both the video game industry and the hospitality one, the ew needs of the customers.