Client’s Name | Presentation title

Keyword Research & Opportunity[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

The starting point of your proposal should be the keyword research: identifying the keywords that best describe your prospect’s market, no matter if the prospect is already visible there or not. Obviously, searching for hundreds or even thousands of keywords is not an easy task, but it’s fundamental in crafting a valuable. This research will give you the opportunity to show your prospects what is their real SEO opportunity. The more detailed the list is, the more they will perceive you as someone who knows their market from a search perspective. This can be a powerful factor in building trust.

Total no. of keywords

556

341,380Search Volume

30%Visibility on Desktop: 29%Visibility on Mobile: 31%

79.7%

25.5%

64.3%

Main Keyword GroupsEngineered Flooring 67 keywords35k Search Volume

68.4%

89.6%

54.7%

Laminated Floors 500 keywords

15k Search Volume

Solid Flooring 45 keywords17,9k Search Volume

Oak85 keywords35,8k Search Volume

Kitchen Floors 53 keywords4.4k Search Volume

Accessories21 keywords2.8k Search Volume

Visibility Score

Visibility Score

Visibility Score

Visibility Score

Visibility Score

Visibility Score

01

Opportunity for growth

That target the client’s products or services

556Keywords

Ranking on the 1st page in Google

255Keywords

Ranking on the 2nd & the 3rd page in Google

192Keywords

Ranking past the 3rd page in Google

109Keywords

185,170MonthlySearches

TOP 11-30

46,400Monthly

Searches TOP 30+

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

Make sure you present your data so that it clearly highlights the missed opportunity. One way to do that is to use charts, such as in the example below. As you can see in these graphs , if you separate the keywords by tops and look at the total search volume of each bucket, it makes it more clear for the prospect what's their current visibility and their latent potential. 

02

109,810MonthlySearches TOP 10

341,380Monthly Searches

TOTAL

Competition[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

The fact that the competitors are more visible makes the problem more acute, even if the prospect doesn’t bring it to the surface willingly. So make sure you include this in each one of your proposals.

This data was taken from SEOmonitor, the Competition Insights dashboard.

03

Competition Analysis for the targeted group

This data was taken from SEOmonitor, the Competition Insights dashboard.

04

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

Keywords: 167, Search volume: 139,700/month

The differentiator: The client’s non-brand organic traffic performance

Unlocking the (not-provided) data from Google Analytics and setting non-brand organic traffic goals can be a powerful differentiator between you and other agencies. It shows that you are particularly interested in measuring the value brought by your SEO services. Moreover, it allows you to measure the ROI of your SEO services. There aren't too many options out there that can help you get back the data behind (not-provided). One popular methodology is to estimate the non-brand organic traffic based on Google Search Console data. 

Optional: to get access to this data you need to have access to the client’s Google Analytics and Search Console profiles.

05

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

Traffic & Visibility ForecastThis is the key to get the prospect to see the value of your project. The buyer needs SEO services to fulfill very tangible goals, such as more leads or more sales. When presenting their pitch, the agency representative or freelancer usually underlines their SEO goals - an improvement in rankings or in the website's overall visibility in SERP. In a case like this, the two of them fail to speak "the same language". The obvious solution is to "translate" SEO goals to more business-oriented KPIs. To highlight the value of your input, also include in your presentation a comparison between the natural evolution of their non-brand organic traffic and the one impacted by the activities you propose.

06

[Hope you find these instructions useful. We used real data from one of our clients instead of dummy text. When you're done reading, just replace it with your own analysis.]

How we plan to achieve the goal [example]

If you don’t get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you’ve got a fantastic outreach and PR campaign and an awesome link profile! It’s a common mistake to ignore the basics of SEO and focus on getting links instead of what’s in your control…the optimization of your own site.Source: SearchEngineJournal

On-Page SEO

Off-The-Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that

relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make

themselves seem more relevant than they are in reality.Source: SearchEngineLand

Off-Page SEO

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.Source: Content Marketing Institute

Content Marketing

Native advertising is a type of advertising, usually online but feasibly elsewhere, that matches the form

and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to

promote a product, while matching the form and style which would otherwise be seen in the work of the

platform's editorial staff. Source: Wikipedia

Native Advertising

We’re keeping track of the following metrics (and report regularly): •Non-brand organic traffic•Website visibility in SERP•Refferal visits from Native Ads•Leads generated

Weekly & Monthly Reporting

“SEOmonitor has literally transformed the way

I pitch. I can have sensible conversations with the client about what can be achieved thanks to the forecasting feature. It is my best secret weapon! --- Ann Stanley, CEO, Anicca Digital

More leads closed+70%

+30%Higher budget per new client

X2Less time spent on weekly & monthly reporting

Case Study | Anicca.co.uk[add your own proof of success with similar campaigns]

Happy that we had the opportunity to work with them.

They are making us blush.

John Smith 11 Street NameLondon, UK

www.seomonitor.com+1 0744 993 739

john.smith@seomonitor.com

Have a nice day!THANK YOU!